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These Apple CarPlay Ultra Partners Now Say They Won't Support It

Alloween said:
Neither will I buy a care that does not even offer standard CarPlay, nor will I believe a company that developes his system in cooperation with google, that CarPlay is intrusive.
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Well look at Tesla.

I think there is a difference between a Car makers supporting multiple platforms, particularly localized to media, and supporting a complete OS taking control of UI of the vehicle and its experience.

Considering Apple's approach "predatory" to the digital market as a whole, ver closed wall garden, it's quite understandable that support to new devices and OS will be refrained were well established brands are concerned.

You seem, Google pays billions to Apple just to be the default search engine. Something that Apple can easily swap with a touch of a button. But once and if Car Play Ultra becomes popular, Car makers will not be to simply switch.

Look at your attitude. Before Car Play you used to buy cars, no problem. Now, for you Car Play seams to be more important then the Car itself. Even though in reality, developing a Car and create a business around it is way more difficult. Apple could not for instance.

I think it makes more sense for Car makers to offer the car with an 'API" were digital entertainment units can plug in ... much like it is now. Like a Platform.
 
supremedesigner said:
Just FYI, Fortnite and Spotify have both tried to take on Apple for antitrust issues in the past. Can't Apple do the same thing by targeting car manufacturers for a monopoly on dashboard systems? Food for thought...
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That’s like targeting apple for only allowing iOS on iPhones… and it’s totally not how antitrust laws work 🤦‍♂️
 
CarPlay Ultra is great if you drive a vehicle that lacks any and all brand, feel or vibe. I don't want Apple Watch styled gauges on my BMW, Mercedes or Porsche. When I switch to sport or race mode, I want it to look as much as it feels sporty. Apple is missing the point here. They designed something that has zero heart. It looks stale... and that's okay if you have a vehicle that does nothing special.
 
Apple Knowledge Navigator said:
Apple needs to stop spreading itself thin and focus on fewer things that are stronger.

If I was a car manufacturer, I would be looking at CarPlay and questioning how often Apple would even update it.
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A lot more often than the car manufacturers do.
Before the iPhone came out they were happy slapping a CD player in there with the shittest Bluetooth chip they could find to connect to your car.
Now they need to add in a screen, loads of microphones into the car, and develop a UI system.
Mercedes (and I love them) is now on its 3rd generation UI since screens in cars became a thing. The UI looks exactly on them all, a blue background which looks like a blank screen that graphics designers use to build digital icon on.
On the last version they promised that they would simply be able to push out updates for new features instead of having to wait for new models etc to come out with them, including things like wireless CarPlay when it became available. When it did become available, instead of sending out an update to their existing cars, they held it back and only put it in their facelifted cars.
 
There was an uncomfortable time period when I went from a vehicle that had CarPlay to one that didn't, but it's been 6 months and now it's fine. Actually it's better than fine, the vehicle is electric and my understanding is that until very recently and only in Ford products (??) that CarPlay couldn't include charging stops in route planning. The vehicles native google system, however, works incredibly well. Sure, there are quirks and bugs but so far so good.
 
pascalro86 said:
European Hypocrisy at its Finest

Europe sues Apple under the DMA for offering too few options on iPhones - forcing them to open up to third-party app stores in the name of "consumer choice". But when Apple tries to bring a better, more unified experience to cars - where the software UX is still often clunky and fragmented - suddenly it's overreach"? Where are your antitrust principles now, Europe? Car manufacturers want to protect their own broken infotainment systems and revenue streams - and that’s allowed? This double standard is laughable.
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The EU seems to really be against Apple and most things American.
 
Smith288 said:
The most antiquated industry in the entire world outside of journalism, is automaker infotainment industry.

NOBODY wants your "revenue stream" perks. I dont care. I want my car to give me the data I want in a way that I want.
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The car manufacturers are already using CarPlay for the infotainment system. This is not about that. CarPlay Ultra is largely about taking over the instrument panel and everything else, which is a completely different kettle of fish, and really unnecessary.

MrENGLISH said:
or we can, you know, vote with our wallets and not buy cars unless they offer CarPlay Ultra.
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I want a car with CarPlay. I do not want a car with CarPlay Ultra. If anything, what I'd want going forward is a car with CarPlay and lots of physical buttons for climate control, etc.
 
surferfb said:
On the other hand, I drive a Tesla and couldn't disagree more strongly on this. Until a few months ago, the lack of CarPlay was my biggest issue with the car and the reason I was likely to go with a different brand next time around.
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I have 2 cars, one uses carplay and the other is a Tesla. I much prefer the Tesla system, and I don’t need to carry my phone with me all the time.
 
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WinstonSmyth said:
I have 2 cars, one uses carplay and the other is a Tesla. I much prefer the Tesla system, and I don’t need to carry my phone with me all the time.
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I'd pay a shockingly large amount for an update including Car Play, but obviously what works for you works for you!
 
Renault, which is developing a vehicle mainly controlled by software with Google and Qualcomm, said the French carmaker told Apple: "Don't try to invade our own systems."
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Ah yes, Google , the company known for being the opposite of invasive. Very rational choice.
 
coolfactor said:
CarPlay Ultra has a tough uphill battle. What is the real advantage that it brings? Fancy visuals?
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Pretty much, but these days the instrument clusters in new cars have been getting fancy visuals anyway (if you want) without having to cede control to CarPlay.
 
Nuno Lopes said:
Well look at Tesla.

I think there is a difference between a Car makers supporting multiple platforms, particularly localized to media, and supporting a complete OS taking control of UI of the vehicle and its experience.

Considering Apple's approach "predatory" to the digital market as a whole, ver closed wall garden, it's quite understandable that support to new devices and OS will be refrained were well established brands are concerned.

You seem, Google pays billions to Apple just to be the default search engine. Something that Apple can easily swap with a touch of a button. But once and if Car Play Ultra becomes popular, Car makers will not be to simply switch.

Look at your attitude. Before Car Play you used to buy cars, no problem. Now, for you Car Play seams to be more important then the Car itself. Even though in reality, developing a Car and create a business around it is way more difficult. Apple could not for instance.

I think it makes more sense for Car makers to offer the car with an 'API" were digital entertainment units can plug in ... much like it is now. Like a Platform.
Click to expand...
Yeah, an API… and honestly I don‘t care if there is an Android Ultra as well, but I want it integrated without switching in and out again, because it’s limited to one screen only. It was the car manufacturers that opened the door and have shown us the possibilities beyond connecting your phone with Blutooth. And now a company like Ford wants to sell their overpriced ******** experience (Pardon my french) again? No… Not until hell freezes over. I‘ve been driving cars from different private or business and one of the Best features is CarPlay or Android Auto instead of figuring out navigation, phone and Entertainment every time. Even with a rental. Connect your iPhone and your good to go… you even have your adresses saved. If you can now have a manufacturer branded CarPlay that can do even more: Yes, that’s worth a lot more to me than driving a Audi or a Porsche. My Leasing contract is still running for about 18 months from now, after that it’s a brand that features CarPlay or better yet Carplay Ultra. Let us germans build the car and let Apple to the UI.
 
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I wish Apple still did announcements with live keynotes.
When you're announcing what companies are supporting CarPlay Ultra in a filled auditorium with tons of people cheering and clapping, it's harder for companies to walk it back than it is with a polished, pre-recorded video.
 
At least all of this is creating lots of debate.
The sad part is all the money invested by automakers to try to have an edge on the digital field, but still delivering subpar experience year after year and starting again everything from scratch the next year.

Aside from Google/Apple competition, moving to a shared ”car operating system” sounds like a relevant and efficient approach
 
One way or another car manufacturers will have to develop and maintain a system to run their instruments for people who do not have an iPhone or don't want to use CarPlay Ultra.

At that point the likely question is why do all the work to integrate CPU when normal CP is probably enough for most consumers.
 
Grebg said:
At least all of this is creating lots of debate.
The sad part is all the money invested by automakers to try to have an edge on the digital field, but still delivering subpar experience year after year and starting again everything from scratch the next year.

Aside from Google/Apple competition, moving to a shared ”car operating system” sounds like a relevant and efficient approach
Click to expand...
Again, people are conflating the instrument cluster with the infotainment system.

d686546s said:
One way or another car manufacturers will have to develop and maintain a system to run their instruments for people who do not have an iPhone or don't want to use CarPlay Ultra.

At that point the likely question is why do all the work to integrate CPU when normal CP is probably enough for most consumers.
Click to expand...
Indeed. They have to develop the in-house system anyway, and customers are generally not clamouring for Apple CarPlay to take over the entire dashboard. What customers want is a decent infotainment system that works well with their Apple or Android phones, and that is solved by CarPlay, without needing CarPlay Ultra.

Put it this way:

Would I NOT buy a car because it had Apple CarPlay Ultra support? No. However, CarPlay Ultra would not be a draw for me. If it has it fine, but if it doesn't, no worries. This is in stark contrast to regular CarPlay. I definitely want that.

The car manufactures realize that there isn't really that much of an upside for them to rush to adopt CarPlay Ultra.
 
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Let’s face it, Apple have probably given largely unfavourable terms for CarPlay ultra.

Looks like they may have to relax the rules a little to get even a little support. Isn’t it only Aston Martin that have signed up so far?
 
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