Apple has plenty of problems of their own like Siri that works only when it feels like.
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These Apple CarPlay Ultra Partners Now Say They Won't Support It
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So by that argument, you’d be happy with the likes of Rolex, Omega etc. providing official Apple Watch faces for a price?
I don't believe I said those words. I was simply responding to the article, which says:
"CarPlay Ultra goes far beyond traditional CarPlay by taking control of the entire dashboard experience. The system displays vehicle information like temperature, speed, and fuel levels alongside iPhone apps, creating what Apple calls "a unified and consistent experience across all the driver's screens.""
If it's unified, that implies (by definition) that there is no other source of that information. This seems to have some obvious flaws, or at least, without further information, it invites some caution.
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I certainly agree since there are a lot of complex interactions with control systems and trying to tack on a 3rd party sytem, that may change without your knowledge, is problematic.
OTOH, if someone can't safely operate a car without a functioning dashboard they may need to reassess their driving skills.
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My wife has been on Pixel since the line was started, and is currently using a Pixel 8. It's no more buggy than my 16 Pro, probably less so.
Time to move on from this tired argument.
Sure, why not? Appe already has done that with Nike and Hermès; although I would prefer Apple simply make a watch face design app.
You’d be surprised. It’s staggered depending on lifecycle of course, but quite a few have overhauled or upgraded (as opposed to software tweaks) their ICE design architecture in the last year or two.
CarPlay was launched in 2014 and the only major development since was the wireless protocol (limited to a few select BMWs I think at first) in 2017. It’s now 2025 and even if we disregard this U-turn and big FO from almost all major auto manufacturers, you’d be looking at 2027 at the earliest for CarPlay Ultra. Not surprisingly, Apple’s reputation in iOS software development has never been lower.
Agreed. What's wrong with companies making and selling watch faces?
I'd love to see a watch face store.
The liability if something goes really wrong is probably why carmakers are backing away. Makes sense to me, music and stuff sure. Connecting with safety systems no thanks.
Nike? Really using that as a comparison here?
As for Hermès, people buy the AWH for the overpriced leather straps, the watch face is a mere bonus.
I was always surprised to ear car makers were willing to filly relinquish control of the experience of their own cars to Apple. If they did it, in no too distant future Apple would start arguing that the reason they sell was of their own doing. Worst, if it goes really well, I can is in tribunals the argument that they have created the automobile market. This happened and is happening for instance with rhetoric behind the Apple Store across the entire industry spectrum.
I guess, this time around, Apple will need to compete with their own car if they want to sell cars
PS: This kind of deal is fundamentally based on credibility and loyalty. Yes, the potential of synergies is there, good for both parties. But trust is lacking in a big way.
I guess, this time around, Apple will need to compete with their own car if they want to sell cars
PS: This kind of deal is fundamentally based on credibility and loyalty. Yes, the potential of synergies is there, good for both parties. But trust is lacking in a big way.
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Cosmetics. Developers are also supposedly in control of how they software presents itself in iOS, yet ...
Couldn't you have made the title of the post "x,y,z will no longer support carplay", it would have sounded less click baity.
Yeah but they can just as easily present their own instrument cluster themselves and not pay Apple the extra cost for CarPlay Ultra licensing.
I really don’t see much upside for major top tier companies to adopt CarPlay Ultra.
While I do understand that car makers want to sell their overpriced sluggish on board software and interface…., this is just stupid beyond believe. Neither will I buy a care that does not even offer standard CarPlay, nor will I believe a company that developes his system in cooperation with google, that CarPlay is intrusive.
In fact: If the is an affordable option offering CarPlay Ultra (up to a Porsche Macan), I will make my choice based on that, because I‘m sick and tired of all those faulty, badly designed onboard solutions. They had their chance and they tried to Sell their stupid solutions for the price of up to two iPhone Pros…
And since Mr. Trump is president, buying an American made car is not an option anyway.
In fact: If the is an affordable option offering CarPlay Ultra (up to a Porsche Macan), I will make my choice based on that, because I‘m sick and tired of all those faulty, badly designed onboard solutions. They had their chance and they tried to Sell their stupid solutions for the price of up to two iPhone Pros…
And since Mr. Trump is president, buying an American made car is not an option anyway.
Is it Android Automotive OS? That's a back-end software that car makers can use that has nothing to do with the interface. CarPlay can run on top of it, or Android Auto, or the company's proprietary infotainment system, or whatever else.
My father's truck has Android Automotive OS, but there is no mention of it anywhere, and no android-like interface, nor apps. It has wireless CarPlay.....which he doesn't use, since he carries a flip-phone.
Tim Cook isn’t even close to the negotiator that Steve Jobs was. Steve Jobs talked record labels into going along with iTunes— which was completely instrumental in the success of legal digital content commerce. Steve Jobs also negotiated the terms of the iPhone with AT&T and won by insisting that there be no carrier logo on the phone and no carrier software or apps on the phone— something that was unheard of in 2007. Meanwhile, Cook keeps failing with negotiations with companies who do related businesses.
One should never say never, but I have a really hard time seeing myself buying a new car without CarPlay.
My guess is that this is a direct result of Apple's superiority complex and nanny "my way or the highway" attitude.
Apple executives are just too full of themselves.
Apple executives are just too full of themselves.
Hey, now Apple can charge a 30% markup on your heated seat subscription.
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I think it'll, more or less, have the same trajectory as the "next gen CarPlay" announced with iOS 16.
I’m not sure if everyone realizes this but CarPlay Ultra cars will still have their own infotainment OS and instrument cluster software. Basically what CarPlay Ultra does is override it and Applefies it. What this means is that to adopt CarPlay Ultra, they would generally not only have to develop their own system but also let Apple take over that system, and pay Apple extra for that privilege. It really makes little sense from that perspective, except for some boutique brands and brands like Kia that rely on infotainment tech to get buyers to overlook their history of lower mechanical reliability.