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'Think Different' Campaign Creator Suggests Apple Needs to Step up its Advertising Game to Counter Samsung
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And you can't really compare Mac to Samsung. Right now Samsung is not the underdog in the mobile phone space. Mac's certainly were/are in the PC space. It's one thing for the scrappy underdog to go after the dominant player. But Samsung isn't the scrappy underdog.
I didn't really see any Apple Bashing.
It's a weird Ad though.
Zombie Apocalypse?!
I guess they were showing that there is a relaxed working environment where a guy can moonlight on his own script when he is supposed to be working. He is also tweeting and other foolishness with this "Safe" Samsung technology.
The same platform where Ransom-ware is a known problem.
I think Apple should stick to the Product Ads, but choose the celebrities they bring to associate with the product very carefully.
It's a weird Ad though.
Zombie Apocalypse?!
I guess they were showing that there is a relaxed working environment where a guy can moonlight on his own script when he is supposed to be working. He is also tweeting and other foolishness with this "Safe" Samsung technology.
The same platform where Ransom-ware is a known problem.
I think Apple should stick to the Product Ads, but choose the celebrities they bring to associate with the product very carefully.
Apple does need to update its Marketing, along with it's features on devices and provide a more open platform for businesses to attach any type of file to e-mails, etc. For a company that had the lead by a long shot it's now losing it to an unfit successor who doesn't offer anything near what is needed.
Nope. And they weren't bashing a particular brand. They were 'bashing' what were at the time very common complaints about PCs and Windows and reasons forgot switching.
The only parts Samsung did well were addressing the security issue and the common complaints about blackberries that they don't take photos etc and that typing on an iPhone sucks for many folks. Too bad that stuff was buried in the bleech
Right, because the "Think Different" campaign was the impetus of Apple's revival. 
Please. "Think Different" was nothing more than a Apple Fan Circle Jerk.
Samsung's recent success didn't come from its advertising. Apple's recent stumble isn't because of it's advertising. You need product before ads do a company any good.
Apple needs to do the opposite of what this guy is saying, and focus on product, features, and interfaces. The rest will fall into place.
Please. "Think Different" was nothing more than a Apple Fan Circle Jerk. Samsung's recent success didn't come from its advertising. Apple's recent stumble isn't because of it's advertising. You need product before ads do a company any good.
Apple needs to do the opposite of what this guy is saying, and focus on product, features, and interfaces. The rest will fall into place.
I personally would love to see Apple mock samsung and Microsoft
Have an Ad where Samsung is touting innovation with the"next big thing"
Being a bigger and bigger phone until they show some guy caring a 10ft phone.
mock them how they claim they are innovative with the bump where you can hold two phones next to each other and exchange a playlist just like their parents palm pilot did 20 years ago. While iphone users just share on the cloud.
show some Samsung engineers trying to come up with the next big thing as they are dissecting apart an iPhone and one looks at the other I guess we could make the screen bigger.
How about the android user coming up to an iOS user showing him how innovative a stylus is. The iOS user points out styluses have been available since 1982 including for iOS products as an accessory . Wonder why so many users decide not to use one? How about the innovative case for the surface tablet. h cases with keyboards have been around for years for the iPAD than have the guy dictate a letter to siri and explain he prefers this over a keyboard especially when he is driving his car.Apple needs to get out of its "we build the best products and thats all we have to do" mantra
Have an Ad where Samsung is touting innovation with the"next big thing"
Being a bigger and bigger phone until they show some guy caring a 10ft phone.
mock them how they claim they are innovative with the bump where you can hold two phones next to each other and exchange a playlist just like their parents palm pilot did 20 years ago. While iphone users just share on the cloud.
show some Samsung engineers trying to come up with the next big thing as they are dissecting apart an iPhone and one looks at the other I guess we could make the screen bigger.
How about the android user coming up to an iOS user showing him how innovative a stylus is. The iOS user points out styluses have been available since 1982 including for iOS products as an accessory . Wonder why so many users decide not to use one? How about the innovative case for the surface tablet. h cases with keyboards have been around for years for the iPAD than have the guy dictate a letter to siri and explain he prefers this over a keyboard especially when he is driving his car.Apple needs to get out of its "we build the best products and thats all we have to do" mantra
Well considering most people hate all of Apple's ads, that's good for Samsung.
Same old white background with condescending daddy voice over, with some un-clever line at the end. Hey maestro... turn it down I'm gonna take a cell call during a concerto.
Yeah, because Apple has never done that.
"Hi, I'm a Mac."
Apple never had an ad campaign centered around making fun of folks standing in line for the next PC, android phone etc. blatantly.
How was it that Samsung weren't made to run ads letting everyone know that they ripped off the iPhone in developing their Galaxy series. I think a suitable punishment would have been if they were forced to display the following text before every advertisement - with a suitably serious voice over.
!! WARNING !!
THE FOLLOWING ADVERTISEMENT IS BEING FUNDED BY A COMPANY FOUND GUILTY OF INFRINGING PATENTS AND FINED $1BN FOR PASSING OFF THEIR CHEAP KNOCK OFF PRODUCTS AS NOVEL.
EVERYTHING YOU'RE ABOUT TO HEAR MAY NOT BE TRUE.
!! YOU HAVE BEEN WARNED !!
!! WARNING !!
THE FOLLOWING ADVERTISEMENT IS BEING FUNDED BY A COMPANY FOUND GUILTY OF INFRINGING PATENTS AND FINED $1BN FOR PASSING OFF THEIR CHEAP KNOCK OFF PRODUCTS AS NOVEL.
EVERYTHING YOU'RE ABOUT TO HEAR MAY NOT BE TRUE.
!! YOU HAVE BEEN WARNED !!
That's easy to Answer. Decades before Samsung was a force in the smartphone market. They sat back observing the effectiveness of Apple's commercials bashing their competition.
I would, and have. Every time a new product comes out, I go to the store, and I hold it in my hand and I use it for a while. I've done this for the Samsung Galaxy S II and III, the Galaxy tab series, Windows Phone 7 and 8, and when it's available here in the US, I'll do it for the Blackberry Z 10.
Each time, I ask myself: is this device going to do things in ways that are better than my current setup?
So far, the answer has been "no."
I'm open to the possibility of switching platforms. I still use Windows (7, trying 8 but not liking it much) and linux (OpenSuSE, Ubuntu) systems regularly, at work and at home. And I support Android, Windows and Blackberry devices for my colleagues (even a Palm Treo until that user finally ditched it for an HTC Evo last month). Part of my job is knowing how these platforms work, and how to make them work with the other platforms we use in our workplace.
But for me to jump ship, the platform switch will have to work well for me, at least better than iOS to make it worth the time and effort to switch, and not just because it's different or not "boring" compared to what I use now.
Actually, yeah you kinda are. And I think it's unfortunate that the old standby argument, whenever someone defends a position in line with Apple, is that they must be a fanboy.
But let's assume I am. How are fanboys not at least one of Samsung's target audiences? That is who Samsung is depicting in their ads, and they're saying "don't be that guy. Don't buy Apple products and if you already have, don't keep buying Apple products. Buy ours, instead."
I would think that if Samsung could convince "fanboys" like me to switch platforms, that would be a real coup on their part. Something to really beat their chests over. They gain marketshare, and at the same time Apple directly loses marketshare. It would be counterintuitive for them not to try.
Unfortunately, they're doing it wrong.
And the funny thing is, the kinds of ads that companies run to belittle their competitors is normally that of the underdog, trying to win public opinion. ( Like Apple in the late 90s)
However, Samsung shifting hundreds of millions of devices and getting their prettiest office ladies to appear in a photo shoot about it does not constitute a struggling competitor, it's just rather crass.
Edit: yeah ignore my gibberish, the Mac vs PC thing can be construed to be exactly the same thing. It did feel rather more playful though.
I would buy a samsung phone, just not convinced about the OS. These ads don't sway me either way.
IMO the WP8 phones are better tha android, and I could see myself trying one out based on what Apple does with the next refresh regardless of what silly ad MS put out or not.
The whole campaign is genius. This is the first time I really thought Samsung nailed it. Check them all out here:
http://www.youtube.com/user/samsungmobileusa
http://www.youtube.com/user/samsungmobileusa
Heads Up!!
The only thing that matters is the current superiority of Android over iOS.
However if one is too lazy to learn the Android OS, you'll be cheating yourself.
You've Been Warned
Right, because the "Think Different" campaign was the impetus of Apple's revival.
Samsung's recent success didn't come from its advertising. Apple's recent stumble isn't because of it's advertising. You need product before ads do a company any good.
Apple needs to do the opposite of what this guy is saying, and focus on product, features, and interfaces. The rest will fall into place.
Amazing - we totally agree
No - I really really wasn't. I was just asking if you were all apple or used other tech. That's not the same as considering you a fanboy (a term I loathe anyway just like I dislike "hater"). But if you're an all Apple guy - then there's a good chance that no matter what Samsung said/did - you wouldn't switch anyway. That has nothing to do with "fanboyism" or loyalty. That's just about what tech you find most useful - which you explained (well, I might ad)
To your other point - I don't think Samsung with their ads are going for the Apple die hards. If they were - they DEFINITELY wouldn't be appearing to mock them. No - these ads are more geared to the undecideds. Or the ones that are already in Android's "camp" but maybe not with Samsung.
My .02.