In years past Apple iOS devices always had a special feeling on the release date. but this time it just doesn't seem like that. My friends and family members who are not really into tech didn't even know that the iPad 3rd gen was released. let alone the name, weather its the iPad 3, HD, or the new iPad. I've only seen the TV ad for the device one time, and I watch a lot of TV. just doesn't seem like a normal release, seems kind of weird. I guess without the long lines, scalpers, and media frenzy it just does not have the same kick as years pass. Being a part of the Apple family has an exclusive feeling a sense of being a part of something that only a few people get to enjoy. and that feeling grows ever stronger when a great product is released and we get to be people to get it, while the rest of the world just sits back and wishes they could be a part of it. this year I just didn't get that feeling. I love my iPad, but I just wish it felt more exclusive.