capriseyhaze

macrumors regular
Original poster
Mar 3, 2009
245
0
florida
In years past Apple iOS devices always had a special feeling on the release date. but this time it just doesn't seem like that. My friends and family members who are not really into tech didn't even know that the iPad 3rd gen was released. let alone the name, weather its the iPad 3, HD, or the new iPad. I've only seen the TV ad for the device one time, and I watch a lot of TV. just doesn't seem like a normal release, seems kind of weird. I guess without the long lines, scalpers, and media frenzy it just does not have the same kick as years pass. Being a part of the Apple family has an exclusive feeling a sense of being a part of something that only a few people get to enjoy. and that feeling grows ever stronger when a great product is released and we get to be people to get it, while the rest of the world just sits back and wishes they could be a part of it. this year I just didn't get that feeling. I love my iPad, but I just wish it felt more exclusive.
 

henders98

macrumors member
Jun 15, 2009
32
0
I bought my iPad because I will enjoy using it -- not because I feel special or "exclusive.". Seriously, get a life.
 
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Adelphos33

macrumors 65816
Mar 13, 2012
1,135
846
In years past Apple iOS devices always had a special feeling on the release date. but this time it just doesn't seem like that. My friends and family members who are not really into tech didn't even know that the iPad 3rd gen was released. let alone the name, weather its the iPad 3, HD, or the new iPad. I've only seen the TV ad for the device one time, and I watch a lot of TV. just doesn't seem like a normal release, seems kind of weird. I guess without the long lines, scalpers, and media frenzy it just does not have the same kick as years pass. Being a part of the Apple family has an exclusive feeling a sense of being a part of something that only a few people get to enjoy. and that feeling grows ever stronger when a great product is released and we get to be people to get it, while the rest of the world just sits back and wishes they could be a part of it. this year I just didn't get that feeling. I love my iPad, but I just wish it felt more exclusive.

Tim Cook seems to be more about making sure that distribution and supply is well managed versus Jobs. I think this sometimes factors into product design decisions (i.e. make the iPhone 4S look the same as the 4, etc). Everyone knew that the iPad 3 was going to have a retina display, better camera, for example, because Cook probably had suppliers making them for months. So news gets leaked, initial expectations get met (not exceeded), lines are short, etc. But at the end of the day, more products get sold (iPhone 4S, which was basically ridiculed at launch, is Apple's biggest product ever).
 
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bruinsrme

macrumors 604
Oct 26, 2008
6,625
2,399
ipad 2 was the encore.

ipad 3, tribute band

It will be software that drives interest and exploitation of the hardware.

ipad 2 prices are a very attractive as are the refurbs
 
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noobinator

macrumors 604
Jun 19, 2009
6,900
6,179
Pasadena, CA
It's because they created enough supply this time around. You'd feel much cooler if not every kid on the block had one.
 
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TheBronx

macrumors regular
Mar 12, 2012
236
0
Multi millions own Apple products. Why did you feel part of an exclusive group?
 
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adnbek

macrumors 68000
Oct 22, 2011
1,545
515
Montreal, Quebec
LOL. Perfect example of "snob" behaviour. If you want to be in an "exclusive" club, go buy a Bentley.

The reason the "frenzy" doesn't exist is that, since the 4S, Apple allows you to preorder prior to launch. 4S had record breaking sales compared to past iPhones but nowhere near the frenzy was generated at its launch because of this preorder system and ample supply to meet demand.
 
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braddick

macrumors 68040
Jun 28, 2009
3,885
940
Encinitas, CA
I honestly thought the buildup over the last few weeks was tantalizing. Although I hesitated before launch to pre-order I did walk into Apple (in Carlsbad) yesterday and within ten minutes had the exact iPad I was seeking.

No long lines. No hassle.
I think it was wise of Apple to market this iPad that way.

Let the mechanics of the device speak instead of the hype and hustle.
 
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eric/

Guest
Sep 19, 2011
1,681
15
Ohio, United States
I get what you're saying. It didn't get as much media coverage and it didn't seem that exciting. Not that it really makes a difference, but I agree.
 
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ArztMac

macrumors regular
Jul 22, 2011
189
5
Owning Apple devices in 2012 is not really that exclusive anymore.

If you want exclusive, get a Vertu phone. Just don't come here to complain about it.
 
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erawsd

macrumors 6502
Jul 1, 2011
279
0
I remember similar posts when the iPhone 4s was released. Lots of reports about the lines being shorter and how the launch just didn't have that same special feeling. It was trashed in reviews and considered the worst upgrade yet.

Likewise, all the same things were said about the iPad2.
 
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diabolic

macrumors 68000
Jun 13, 2007
1,572
1
Austin, Texas
Apple wants to have stock available when someone wants to buy, rather than having long lines and selling out.

They'll sell more new iPads in the first month than they did last year in the first month with the iPad 2.
 
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G77

macrumors regular
Jan 12, 2010
127
0
I am amazed how many non-tech people i know, not only know about new iPad, but more importantly plan to buy one. Most important news with this release is iPad is going mainstream - with i think north of 70 milion sales in 2012.
 
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TheBronx

macrumors regular
Mar 12, 2012
236
0
I remember similar posts when the iPhone 4s was released. Lots of reports about the lines being shorter and how the launch just didn't have that same special feeling. It was trashed in reviews and considered the worst upgrade yet.

Likewise, all the same things were said about the iPad2.

Don't get me wrong, i agree with this. The ipad is going to be the most successful ipad ever. Apple knows how to make products people buy. Every time apple introduces a new product, a few people say how bad it is, and apple goes ahead and laughs in their face. I just don't think owning an apple product makes you part of an exclusive group, and I'm sure apple is happy to have it that way.
 
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Yggbert

macrumors regular
Jul 22, 2011
153
0
Scumbag OP: Wants to feel exclusive, buys product from the most profitable company in the world.
 
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redman042

macrumors 68030
Jun 13, 2008
2,952
1,409
People thought the same with the iPhone 4s release, but then Apple reported its sales numbers and they were through the roof.

We will see the same here. Apple just made more this time.

The retina display is incredible. That alone makes this iPad VERY different from its predecessor. Most people who lay eyes on one is going to want it.
 
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magbarn

macrumors 68030
Oct 25, 2008
2,507
1,659
Apple wants to have stock available when someone wants to buy, rather than having long lines and selling out.

They'll sell more new iPads in the first month than they did last year in the first month with the iPad 2.

QFT, since there's more than enough stock to go around much more are going to be sold. Last years iPad 2 launch had many people forced to wait until stock become more plentiful or pay 50% more to the scalpers. It's also boring to the evening news people when there isn't 400 people encircling an Apple store.
 
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capriseyhaze

macrumors regular
Original poster
Mar 3, 2009
245
0
florida
To sum up my replies to everyone, first ive been buying apple products since the powerbook days back when owning a mac was very exclusive. So when i say exclusive im referring to apple overall. Sure nowadays ios products are everywhere but apple owners as a whole is still an exclusive group. and when i say exclusive i mean the fact that not everybody has it or knows about what it has to offer. Second im not talking about stock. i dont care about that. what im saying is that there is no hype. hype drives the consumer market. Air jordan releases hyped, gaming counsel releases hyped, ios products hyped. Only a certain kind of product can generate hype and apple usually does a great job in exploiting that hype but this year i just didnt feel it. im not saying anything about sales, im not saying anything about stock, im just speaking about the hype and the event that is an apple release.
 
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coolbreeze

macrumors 68000
Jan 20, 2003
1,775
1,456
UT
Owning Apple devices in 2012 is not really that exclusive anymore.

If you want exclusive, get a Vertu phone. Just don't come here to complain about it.

This. There is a reason AAPL is hitting $600. Everyone has something with the logo on it nowadays. That's a sign of a good business model. Nothing wrong with that.

Exclusivity means small volume. That's not how you build a successful business.
 
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