I give it a good spoiling, but yet use the hell out of it on daily basis. I use it to text message all the time, I make videos and send them in text to friends, occasionally need to make a phone call or receive a phone call lol. I use it as an alarm clock, I take photos I need to save like my work schedule, reminders in notes, calender, calculator comes in handy, navigation comes in handy on spur of the moment when I don't have my Garmin GPS with me. Jeez...I play YouTube videos like crazy loving watching videos and music videos, watch movies from time to time. I read the news on it and use it to look up stuff on the internet. I get on it when I'm in an uncomfortable environment I use the star chart app on a nice clear night to look at the stars and planets, I listen to police scanner and listen for bad weather updates. I listen to the radio on it from time to time, Most apps I delete when finished with them, unless they are the very few must have apps.. Not a big gamer or one to have many apps...i do like to go to the app store and try out new apps, most of the time I can live without them... I'm probably missing something on this list I'm sure as I do so much on my phone it's a very handy tool... Now I know you can do this on Android flagship phones and even on the budget Android phones, but they lack power and dependability when pushed to the limits... The $650 + price tag is well worth an iPhone, 18 months of this and my iPhone 6 runs and looks like the day I bought it.... I push phones to the limit and even tested the Samsung galaxy s1 phones for Samsung for about a year in 2010. Tested 6 of the same galaxy s1 phones and trashed them all by just using them.... What do you use your phone for???