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Holy wow, Mac is part of the Apple ecosystem. iPhone/iPad etc are actually one of the most profitable part of gaming these days too. And gaming on an Apple Watch?
You must've missed what I said about Apple not leveraging the potential of Apple TV.

And an ecosystem implies much more than just the sum of individual OSes. It entails a company's strategic outlook as well.

Listen, enjoy your weekend, if you can't differentiate between macOS and Apple ecosystem and think they're all the same and are not familiar with even the term "ecosystem" and can't be bothered to read, I don't know what to say. I just know that I don't have time for this.
 
Question.

I might be in US in the end of June for 10 days and it is much cheaper for me to buy a Macbook there.

I was waiting for a Macbook Air 15" for a couple of years and now it looks very possible.

If they release it on April, I suppose I am fine. If they announce it during the WWDC event in the beginning of June, is it going to be available in the same month or in July (in this case I am unlucky..)?

Anyone remembers based on previous June similar announcements?

Thank you
 
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Apple very rarely unveil products at WWDC, it’s a developer conference and focus on software , updates and chips in machines. Macs are usually November, phones are September , small upgrades are done in march without a conference , chances of actually products being shown off at this event are slim and if there is it will likely be headphone updates .. it’s been the same for the last 4 years or so so it won’t be any different this year. It’s a software development event focusing on software IOS 17, pad OS , Mac OS , TV OS , music updates and watch OS , upcoming developer apps like swift and mental , new ways to use these , and upcoming mac chips they are working on
They have before though, and usually something developer focused like a Mac Pro, Studio, or (maybe) the AR/VR goggles
 
Question.

I might be in US in the end of June for 10 days and it is much cheaper for me to buy a Macbook there.

I was waiting for a Macbook Air 15" for a couple of years and now it looks very possible.

If they release it on April, I suppose I am fine. If they announce it during the WWDC event in the beginning of June, is it going to be available in the same month or in July (in this case I am unlucky..)?

Anyone remembers based on previous June similar announcements?

Thank you
I'd bet a new 15" notebook gets a separate announcement, but I think the MP is a good bet for WWDC
 
I'd bet a new 15" notebook gets a separate announcement, but I think the MP is a good bet for WWDC
Hopefully, but my question is if it gets announced in WWDC, do I have hopes that it will be available late June in Apple Stores when I will be in US, or only in July?
 
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Five has always been the best definition of three.

Mac Pro, headset, and MacBook Air are the three hardware products. Mac Studio is a subset under the Mac Pro just in case, and software isn’t counted as a “product.” That’s how I did my counting :)
 
I would be excited for the 15” MacBook Air, however I assume it will still have less ports and have the same screen as the 13” ? If that’s the case, then no thanks. The 120hz xdr screen is well worth the extra, perhaps I will look to pick up a 16” pro m1 from somewhere or used
 
By the day the usefulness of this device appears to be vaporising away.

I don't get what they're hoping to achieve with it anymore?
I'm actually starting to wonder if all these negative points coming out are a deliberate campaign by Apple to weed out leaks, I'm about 50/50 on thinking that now vs this being just a total let down. If it gets announced and blows everyone's socks off and has almost none or even none of the rumored limitations I wouldnt be amazed at this point because I'm having a hard time believing they'd release it in the state it's rumored to be in. My other thought is that this is all about a pure dev kit, like the A12z Mini when AS was announced or the Intel dev kit before that, and that the real product will not be announced yet - in that case the limitations would make sense
 
Tethered battery - I can't wait to see what kind of Apple-branded fanny pack solution they come up with. And if it's a USB-C tethered battery, will they let users use aftermarket batteries? Doubtful.
 
  1. The "M2 Ultra" is more than just 2 M2 Maxs fused together and has some tricks up its sleeve that weren't in - or weren't used - in the Studio Ultra (extra PCIe lanes, support for regular DDR5 RAM...). Trouble is, though, any Apple Silicon system that adds MP 7.1-like GPU support and DDR5 RAM throws away the advantages that come with integrated GPUs and unified RAM that help give ASi an edge over comparable x86 systems - and hitches Apple's wagon to the performance of AMD's latest GPUs (also available for PC). Also, it's in Apple's interest for developers to optimise for Apple Silicon GPUs/media/neural engines, as uses in the money-spinning MacBook Pro range - not for AMD . Or:
The only quibble I have with your thoughts here is that a dGPU doesnt necessarily mean AMD/NV/Intel, it could also be an Apple made dGPU. Outside of their rather decent GPUs in the AS SoCs that could be scaled up quite a bit on a dedicated card they've dabbled recently in first party graphics with things like the afterburner card for the 2019 MP, and custom card designs like the 2013 MP (or to a much lesser extent the MPX modules for the 2019) so it's not out of the realm of possibility for them to expand to first party dGPUs
 
Hopefully, but my question is if it gets announced in WWDC, do I have hopes that it will be available late June in Apple Stores when I will be in US, or only in July?
With current supply chain issues I'd think it could go either way. That said there's been noise of them buying up TSMC production for months so maybe they'll have built up enough to ship pretty much immediately if/when an announcement happens
 
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I thought that M3 (at least the base level) is now in full production. That opens the door for the MBA 13 & 15, the iMac and the basis Mac mini. I'm hoping for the MBA 15" as my first Mac was a 15" PowerBook and it was a joy to use. I'm currently holding on to my 13" MB Pro until the `5" is delivered, but can't wait to get rid of it because of the USB C power charging.

The iMac is a perfect target for the M3. I had a G5 and loved it - just had to go to MacBooks for business travel and kids going to college took away any spare funds for a new one.

I could care less about the Studio/Pro markets as this old guy doesn't need that much power. The upgraded M3 Pro/Max chips need to get into production and then it might work out to have both. zI have no doubts that Apple has figured out what they can use the extra space in the Pro for so both are probably viable.
 
I thought that M3 (at least the base level) is now in full production. That opens the door for the MBA 13 & 15, the iMac and the basis Mac mini. I'm hoping for the MBA 15" as my first Mac was a 15" PowerBook and it was a joy to use. I'm currently holding on to my 13" MB Pro until the `5" is delivered, but can't wait to get rid of it because of the USB C power charging.
The M2 was announced WWDC 2022, that's 10 months ago. The M1 to M2 was 18 months. You can't trust any third party claiming it is full production when Apple has not announced it. Possibly it might be mentioned at WWDC 2023 at best.
 
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Apple this week announced the official dates for the 34th annual Worldwide Developers Conference, with the annual WWDC keynote event set to take place on Monday, June 5. The keynote is where Apple unveils new versions of iOS, macOS, watchOS, and tvOS, and sometimes, we get hardware announcements.

wwdc-2023.jpeg

Rumors this year suggest there are at least three new devices that are set to be unveiled in the middle of the year, and Apple could use WWDC to show them off.

15-inch MacBook Air

We've heard multiple rumors of a larger-screened 15.5-inch MacBook Air, which is supposed to launch by the summer. Set to be sold alongside a new version of the 13.6-inch MacBook Air, a 15-inch MacBook Air would give customers looking for a larger-screened lightweight machine an option that isn't the MacBook Pro.

macbook-air-cyber.jpg

The 15.5-inch MacBook Air will be just slightly bigger than the old 15.4-inch MacBook Pro, and it will be sized in between the 14 and 16-inch MacBook Pro models. We're expecting the 15.5-inch MacBook Air to look like a larger version of the 13.6-inch MacBook Air that was introduced last year, with no real notable design changes.

It's not entirely clear which chips the 15-inch MacBook Air will use because the timing is odd. It's late for Apple to use the M2 chips that first came out last year, but early for the debut of the M3. Kuo has said the new MacBook Air models will use M2 and M2 Pro chips, while 9to5Mac has said that it will use new M3 chips.

For more on the rumors about the 15-inch MacBook Air, we have a dedicated 15-inch MacBook Air guide.

Mac Pro

The Mac Pro is the last Mac that Apple needs to update to Apple silicon to eliminate all Intel chips. When the first Apple silicon chip was introduced in 2020, Apple said it would take a few years to complete the transition, and 2023 is the year that will happen.

Mac-Pro-Feature-Teal.jpg

We are expecting a new Mac Pro in 2023, with the machine set to feature the same general design as the existing Mac Pro. It will use the same stainless steel frame and aluminum housing with easy access to the interior components.

The Apple silicon Mac Pro is expected to use an "M2 Ultra" chip with up to a 24-core CPU and up to a 76-core GPU, with support for at least 192GB RAM.

Right now, Apple silicon chips are limiting in terms of upgrades, which could affect the Mac Pro. Apple silicon Macs do not have user-upgradeable RAM because the memory is tied to the motherboard, and the same goes for the GPU. The Mac Pro may not have a user upgradeable GPU or upgradeable RAM unless Apple makes some kind of unforeseen update to the way Apple silicon chips are built or implemented in the machine.

Rumors have suggested that the Mac Pro is coming in the first half of the year, and Apple has in the past used WWDC to unveil machines targeted at developers and designers, so there is a good possibility we'll see the Mac Pro revealed at Apple's event.

For more on what to expect from the Mac Pro, we have a Mac Pro guide.

Mac Studio

Apple introduced the Mac Studio in March 2022, and the machine is something of a Mac mini and Mac Pro hybrid. It uses M1 Max and M1 Ultra chips and is in theory due for a refresh, but the fate of the Mac Studio is unclear with a new Mac Pro on the horizon.

mac-studio-pink.jpg

A refreshed version of the Mac Studio would use M2 Max and M2 Ultra chips, the same chips rumored for the Mac Pro. It is not clear how Apple would differentiate the Mac Studio and Mac Pro if both were using the same chip technology, so there may not be an M2 series Mac Studio.

As of now, there are no rumors of a new Mac Studio, so it's not likely we'll see it at WWDC, but it's not impossible.

AR/VR Headset

Apple has pushed back the unveiling of its AR/VR "mixed" reality headset multiple times if rumors are to be believed, but we could finally see it shown off at the 2023 Worldwide Developers Conference. Back in February, Bloomberg's Mark Gurman said the device would get a WWDC introduction with shipping to come later in the year, but it's still not a sure thing.


apple-mixed-reality-headset-concept-by-david-lewis-and-marcus-kane.jpg


Apple headset concept by David Lewis and Marcus Kane

Just this week, Apple analyst Ming-Chi Kuo said that Apple had pushed back mass production on the headset, which could mean that it won't make an appearance at WWDC. According to Kuo, Apple "isn't very optimistic" about whether the headset will be able to create an "iPhone moment," causing uncertainty around whether the headset will be previewed at WWDC.

A delay in mass production does not necessarily mean a delay in the unveiling as rumors have always indicated that Apple's plan is to show off the headset well ahead of when it launches, but a mixed reality headset at WWDC is no longer a sure thing as Apple could wait until later in the year to introduce it.

In terms of rumors, the AR/VR headset sounds a lot like the first-generation Apple Watch. It's an expensive device with limited functionality and limited consumer appeal, which Apple will improve upon with subsequent releases.

The first version of the mixed reality headset is rumored to be priced at around $3,000, and Apple does not expect it to sell well. Employees have expressed concern about the limited usefulness of the device, and Apple doesn't seem to have a tentpole app to sell it with. Apple is focusing heavily on communication and avatar development, but whether this will interest consumers remains to be seen.

Rumors indicate the headset will have some high-end technology with 4K micro OLED displays and more than a dozen cameras for tracking everything from facial expressions to hand gestures, but there are major downsides as well, such as the need to wear an external battery pack to power the device.

A built-in battery was too heavy, so Apple has designed a hip-worn battery that will power the headset for approximately two hours before it needs to be recharged. Apple is said to have been aiming to create a comfortable, lightweight design with a sleek, curved visor with a mesh backing and an adjustable band.

Some Apple employees are reportedly concerned about the product and have questioned whether the device is a "solution in search of a problem" that isn't "driven by the same clarity" as other Apple products.

A full overview of everything we know about Apple's AR/VR headset can be found in our AR/VR headset roundup.

New Software

At WWDC, Apple will introduce iOS 17, iPadOS 17, macOS Ventura 14, tvOS 17, and watchOS 10, plus if the headset is introduced, we could see the first version of xrOS, the software designed to run on the device.

iOS-17-Icon-Mock-Feature-Feature.jpg

Of these updates, iOS 17 always garners the most interest and it's generally the only software we hear about ahead of launch. iOS 17 is apparently aimed at adding some of the "most requested features" that users have been wanting, though there's no word on what these features might be.

There is no major "tentpole" addition like the Lock Screen overhaul in iOS 16, but it sounds like there could be some useful quality of life improvements. We do know that iOS 17 is expected to feature support for the AR/VR headset, major CarPlay updates, and support for sideloading apps in European countries.

More of what we've heard about iOS 17 can be found in our iOS 17 roundup.

WWDC Dates and Viewing Info

The Worldwide Developers Conference will start on Monday, June 5 and last through Friday, June 9. For non-developers, the keynote event on June 5 will be of the most interest.

The keynote event is likely to start at 10:00 a.m. Pacific Time, and it will be broadcast live on Apple's website, on the Apple TV, and on YouTube. MacRumors will have full coverage of Apple's announcements both here on MacRumors.com and through our MacRumorsLive Twitter account.

Article Link: Three Products We Might See at WWDC 2023
New headset possible, but I'm not interested in the headset so I don't care. New Mac Pro I don't think it's ready from articles I've read. They want to make Mac Pro expandable like the Mac Pros of the past and the tech for that still isn't ready if ever.

New a new 15" Macbook (not Air) with M3 that would be a killer developer machine so it is a possibility. New Mac Studio with M3 I could see being announced but won't ship until M3 Pro and Ultra chips are ready. They need to say the Mac Pro is dead buy a Mac Studio its the M based replacement. Then the usually software announcement that they are bloating their OS's more so you need a faster chip.
 
It’s a display tech… MR glasses with spatial display of files and Ui has implications on the development of your platform as a whole...

It gives new direction for how to use a computer, what if it is 200% faster and more intuitive to do editing in Final Cut X through AR? Apple has no horse in this, and IF it is, then windows will leapfrog Apple…

What if a spatial Ui for organization is highly advantageous? After-all that is how the human brain is made to remember through evolution…


An Apple MR solution does not have to be "iPhone 2.0" out the gate, and if Apple thinks that and decide against release last minute… Then they have bigger problems… IF they decide agaisnt release at wwdc, then more likely it is because of a real reason and not “we have doubts this will be iPhone 2.0"

Yes, we are tired to hear about VR crap… I for sure am, but the tech is just tech… IF Apple does not release a solution on their platform, they are being kind of ignorant imho, especially considering third party VR support is lackluster on their platform.
I think the Apple AR/VR goggles are more like the Watch Series 0 than the iPhone 1. Tech that is barely there, yet. Functionality that appeals to multiple use cases that are each not large enough to bring in large numbers of people but will still be interesting to see and to see the potential as it develops over the next few years.
 
MacWorld article places different estimates to showing up on 15 MBA, the Mac Pro and Mac Studio update.

15-inch MacBook Air: The latest rumors say we’re on the cusp of an all-new MacBook. A 15-inch MacBook Air, to be precise, with an M2 chip (and potentially an M2 Pro option). Outside of the larger display size we don’t know what to expect from it, but it’s a pretty safe bet to expect it to be similar as the 13.6-inch Air, only expanded to the size of a 15.5-inch display and possibly with Wi-FI 6E and Bluetooth 5.3. Apparently, mass production of the displays is underway, which could be announced sometime in April.

Mac Pro: Apple has been expected to launch a new Mac Pro with Apple silicon for a whole while now, but the latest rumors suggest it won’t arrive until WWDC. That means Apple will either release it during April or sometime later this fall. The latest rumors say it will have an M2 Ultra but no user-upgradable RAM or graphics.

Mac Studio: It’s been about a year since Apple launched its new high-end desktop, so it’s due to get an M2 upgrade, but the latest rumors suggest Apple might hold off until the M3.


As you can see the 15" MBA could show up in April, Mac Pro more likely WWDC, and the Mac Studio 18 months later would be October 2023.
 
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You said they lost credibility but yet tech sites keep following them and reporting the stories, and people buy into the rumors, and if they don’t turn out to be true, then people get disappointed. The same cycle every year.
You forgot the most important part. If the rumors don't turn out to be true, after they are disappointed, people immediately forget... so next time people like Gurman put out a rumor everyone talks about how great their track record is and how they must be right.
 
the Mac Pro 7,1 is the best product i’ve ever purchased, not least because it makes literally zero sound from more than a foot away.. i don’t think i will ever buy a mac that makes noise again.

I use HDX PCI cards for Pro Tools..

Studio is no comparison to me..

I don’t think they’ll release a new silicon Mac Pro until they solve the cpu power differentiation problem (aka Ultra)- besides, I don’t remember seeing any actual serious rumors about a silicon Mac Pro this year, just an expectation that they will since it’s the last one to not transition and a few years ago they said the transition would take a few years..
 
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It was definitely annoying, but wired headphones with the phone in your pocket (and wire under your shirt) was the best we could do for quite some time. Yeah it feels like a step backwards, but it's a small price imho.
I don't think the hip-mounted battery pack by itself is a deal-breaker (obviously it would be better without) - but battery pack + still only 2 hours of battery life is pretty dismal... Battery pack + only 2 hours + what looks like bulky strap-on goggles that make you look like a member of Daft Punk/Cyclops from X-Men doesn't sound like a game changer.

If you remember the original Walkman, a big part of the deal was those ultra-light headphones - yes, they were still wired, they still had a headband, but they were a huge advancement in terms of weight and sound quality. If the Walkman had come with a pair of regular, bulky HiFi 'cans' or a pair of those surgical pink, tinny crystal earpieces I don't think it would have taken off. The images of the Apple goggles just look like an incremental improvement on what you get with Occulus etc.

Thing is, Apple don't need to sell the idea of VR as a cool toy that's great for games & simulations - that's old news - sounds like they're trying to sell AR/MR as the "new iPhone" with business and everyday life applications - but I think that's going to take a quantum leap in comfort and convenience, to something you can use all day... otherwise you're looking at a "Newton moment" rather than an "iPhone moment".
 
The only quibble I have with your thoughts here is that a dGPU doesnt necessarily mean AMD/NV/Intel, it could also be an Apple made dGPU.
I don't doubt that Apple could make their own dGPU - the question is whether it is worth their while to make a complex, custom GPU die (a hugely expensive process) just for the Mac Pro. The "genius" of the ASi range is that it's all built on just two basic die designs (regular Mx and Mx Max) that cover everything from the iPad Pro to the Studio ultra.

I'm going to stick to my wild guess that these "Compute modules" are Mx Max/Ultra cards providing extra GPU, CPU, Media & Neural engines and RAM on a MPX-style card, which would also make more sense of the rumours of a new Mac Pro in a huge 7.1-like case.

(N.b. AFAIK the Afterburner uses a FPGA chip - so not custom silicon - and I guess it has been obsoleted by the media engine in the M-series - and I guess part of the point was that it specifically accelerated Apple's own ProRes codec, something that AMD/NVIDIA couldn't offer).
 
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I don't think the hip-mounted battery pack by itself is a deal-breaker (obviously it would be better without) - but battery pack + still only 2 hours of battery life is pretty dismal... Battery pack + only 2 hours + what looks like bulky strap-on goggles that make you look like a member of Daft Punk/Cyclops from X-Men doesn't sound like a game changer.

If you remember the original Walkman, a big part of the deal was those ultra-light headphones - yes, they were still wired, they still had a headband, but they were a huge advancement in terms of weight and sound quality. If the Walkman had come with a pair of regular, bulky HiFi 'cans' or a pair of those surgical pink, tinny crystal earpieces I don't think it would have taken off. The images of the Apple goggles just look like an incremental improvement on what you get with Occulus etc.

Thing is, Apple don't need to sell the idea of VR as a cool toy that's great for games & simulations - that's old news - sounds like they're trying to sell AR/MR as the "new iPhone" with business and everyday life applications - but I think that's going to take a quantum leap in comfort and convenience, to something you can use all day... otherwise you're looking at a "Newton moment" rather than an "iPhone moment".
Agreed that 2 hour battery life is not impressive, but for what tasks? If a single pack can't last long enough for a (3D) movie then that's a serious problem. I imagine Apple will sell better batteries separately yearly as the tech improves (probably no trade in though, just recycling).

If a smaller company like BigScreen can get their wired/offloaded VR headset as small and light as they did, then I'm sure Apple can match that or be even more compact/lightweight. It'll be a huge technical embarrassment otherwise.

This VR/XR/MR product is not the iPhone replacement, it's the AR glasses that are supposed to do that and that tech is still many years away without a doubt.
 
Apple very rarely unveil products at WWDC, it’s a developer conference and focus on software , updates and chips in machines. Macs are usually November, phones are September , small upgrades are done in march without a conference , chances of actually products being shown off at this event are slim and if there is it will likely be headphone updates .. it’s been the same for the last 4 years or so so it won’t be any different this year. It’s a software development event focusing on software IOS 17, pad OS , Mac OS , TV OS , music updates and watch OS , upcoming developer apps like swift and mental , new ways to use these , and upcoming mac chips they are working on
While Apple doesn’t announce hardware at every WWDC, they do it when it suits them and it’s not exactly “rare”. It's not the main event for hardware products but it does happen. In fact, every year for the last 12 years has had some kind of hardware product announcement.

  1. 2011: MacBook Air, Thunderbolt Display
  2. 2012: MacBook Pro with Retina display
  3. 2013: Mac Pro, MacBook Air, Airport Extreme, Airport Time Capsule
  4. 2014: iMac with Retina display, MacBook Air, Airport Extreme, Airport Time Capsule
  5. 2015: 12" MacBook
  6. 2016: MacBook Pro with Touch Bar
  7. 2017: iMac Pro, HomePod, iPad Pro,
  8. 2018: MacBook Pro with Touch Bar
  9. 2019: Mac Pro, Pro Display XDR
  10. 2020: Macs with Apple Silicon
  11. 2021: AirPods Max, HomePod mini
  12. 2022: M2 MacBook Air and 13-inch MacBook Pro
 
While Apple doesn’t announce hardware at every WWDC, they do it when it suits them and it’s not exactly “rare”. It's not the main event for hardware products but it does happen. In fact, every year for the last 12 years has had some kind of hardware product announcement.

  1. 2011: MacBook Air, Thunderbolt Display
  2. 2012: MacBook Pro with Retina display
  3. 2013: Mac Pro, MacBook Air, Airport Extreme, Airport Time Capsule
  4. 2014: iMac with Retina display, MacBook Air, Airport Extreme, Airport Time Capsule
  5. 2015: 12" MacBook
  6. 2016: MacBook Pro with Touch Bar
  7. 2017: iMac Pro, HomePod, iPad Pro,
  8. 2018: MacBook Pro with Touch Bar
  9. 2019: Mac Pro, Pro Display XDR
  10. 2020: Macs with Apple Silicon
  11. 2021: AirPods Max, HomePod mini
  12. 2022: M2 MacBook Air and 13-inch MacBook Pro
I still believe that if there was one computer to talk in depth about would be the 2023 Mac Pro because of the new hardware design for AS platform as a modular/expandable example. Those Compute modules (SoC on cards) way of its architecture along with adding storage beyond the SoC based unified memory architecture should prove enlightening.
 
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