Intel misrepresents the power draw on the chips, and end users can and will fall for that. But engineers see through that immediately. Even just from basic rumours about the chips, it was clear to anyone that that's potentially going to cause issues with the MBP line. One would assume that Apple has solid advance information about next gen chips quite a long time before consumers do. They would have samples in advance of release. They would have access to Intel engineers if they need to ask things like, "hey, what's actually the real power draw of this chip"? So Apple would be able to fairly accurately predict the effect of these chips on the power delivery system, and would be able to do so early enough in the refresh cycle to do something about it.
Apple's problem is more of a design decision. They have decided to make the laptop thin and light, and therefore having a low cap for how much heat it can dissipate. They have also decided to limit the amount of power they can send into the laptop by removing magsafe and going with the TB3 power limit. And then Intel delivers a chip that operates outside of that power and thermal envelope. Sure, Intel has a part in it, but the design decisions are certainly on Apple.