I WANT EVERYTHING, FOREVER, FOR FREE!!!!
Erm... Who doesn't? You make it sound as if it's normal to pay for every update, or to buy a brand new phone with every update altogether. Maybe in ConsumeTillYouDropLand TM, but not in the real world.
After Sales is more important than you might think. Treat your customers like cash cows once you've lured them in might scare them away when they're due for a new device.