TikTok-Inspired 'Reels' Videos Are Coming to Facebook in the U.S. on iOS

[MacRumors]

Facebook today announced that it's bringing Reels, its short-form videos that were previously only available on the Instagram platform, to its main Facebook app on iOS and Android in the United States.

While the two share the same name and style, Reels content on Instagram and Facebook will differ. Facebook says it is testing the ability for Instagram Reels content creators to share their Reels to the Facebook audience, but doing so is entirely in a creator's control. Reels on Facebook can consist of effects, text, music, and more. Facebook's concept of Reels is wholly inspired by TikTok and follows its lead in featuring short, "entertaining," and trend-making videos.

With the ability to create reels and have their Instagram reels suggested to people on Facebook, creators — whether they’re just starting out or already have a large following — will have more ways to express themselves, grow their communities and reach new audiences.

Reels on Facebook can consist of music, audio, effects, and more. You can find them in News Feed or in Groups, and when viewing a reel on Facebook, you can easily follow the creator directly from the video, like and comment on it, or share it with friends.

Facebook also today announced it would be offering a new bonus program for content creators in hopes of spurring-up more Reels content on its platform. Reels in Facebook will be available starting today in the United States on iOS and Android.

Article Link: TikTok-Inspired 'Reels' Videos Are Coming to Facebook in the U.S. on iOS

 

[Derekuda]

Amazed that people still even use facebook. Delete that site already and let the world move on to other things that don't want all your personal data.

 

[odHbo]

In other words: Facebook pours more glue on users eye balls. Claims universe is better when people can connect.

 

[apparatchik]

So excited for this! /s

 

[yanki01]

just what it needs...more bloat.

 

[Richard McGrath]

How can we file a take down notice on Facebook, it’s ripping everyone else work of

 

[6787872]

and so the decay of humanity continues

 

[jclardy]

Easy win for boosting engagement on FB, just copy instagram content.

 

[dumastudetto]

I can’t wait to see what people create.

 

[Ninjaman]

so we have tik tok…reels on IG and now reels on FB? How much more ridiculous fake /staged content do people need. ??‍♂️

 

[TheYayAreaLiving 🎗️]

Facebook… always trying to copy.

 

[naturalstar]

Amazed that people still even use facebook. Delete that site already and let the world move on to other things that don't want all your personal data.

I really wish I could but some programs I belong to insist on having live communications and post updates in private Facebook groups instead of using their own platform, Zoom, or emails. The groups are where they “create community” for their participants. I’m beyond over all of the ads you have to wade past to navigate to get to where you want to go. That bothers me more than the privacy issue.

 

[Deadlywrong]

Youtube and Facebook are all tiktok inspired.
The other way around from a Chinese tech company is called ”steal”

 

[Variant]

I'm sure this will get about as much use as Facebook Stories.

Leave Instagram to counter TikTok. Facebook doesn't need this.

 

[yaxomoxay]

YAY! FINALLY! I have been waiting for this sooooooo much.

 

[jz0309]

No thank you…

 

[fc4090]

I didn't know that I am beta tester, for last couple of weeks I did watch few "Reels". Most of the "Reels" posts are direct copy from TikTok. I am at CA/US, iPhone (before 12PM, now 13PM), iOS 15.

 

[WWPD]

Don't forget YouTube shorts..

 

[TonyC28]

I just wish Facebook would add a way for me to store important documents like my birth certificate, social security card, and drivers license. Then the app will be useful again ?

 

[icanhazmac]

Amazed that people still even use facebook. Delete that site already and let the world move on to other things that don't want all your personal data.

Amazed that anyone uses TikTok, why not just write the Chinese Communist Party a check, be sure to include your face, name, email address, oh wait. Not that Facebook is much better.

 

[Mdracer]

TikTok inspires?

 

[beanbaguk]

Oh great. More junk to filter out of my Facebook.

I only keep it for keeping in touch with family. I can't wait to one day delete it entirely. Full of loonies and conspiracy theorist nonsense.

 

[Kylo83]

Enough of this stuff we have enough

 

[MysticCow]

"We promise never ever to use facial recognition software on you or your friends in those videos. We also promise to never ever use software to recognize brand names in your videos to shove ads down your throat."

There are reasons why I don't use Facebook anymore and will never use TikTok.

 

[ponzicoinbro]

Take irresponsible money grabbing population manipulating people like Mark Zuckerberg, Jack Dorsey, Brian Armstrong,, etc.

Put them on a plane.

Fly over a place full of terrorists that they helped with their internet hate machines and money laundering systems.

Drop them there.

Forever.