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Tim Cook Admits Truth About Vision Pro Following Lackluster Sales
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Yeah there’s no proof that is true.
This was an “analyst” reporting and for what it's worth, his reporting that Apple cut their shipments doesn't even agree with what he himself had previously reported.
Kuo previously said, along with numerous other publications, that Apple was supply limited to 500K units in 2024 due to the OLED panels for the screens. He never reported that Apple (or Sony, Apple's display supplier) somehow solved that issue. Then after the product was released, he said Apple was cutting their sales projection of 800K to 400k, when no one had ever said a target of 800k before.
That doesn't mean that Apple hasn't dropped AVP sales projections, or that AVP great success, but take all that reporting with a giant heap of salt. They get their insight from suppliers - who may know that Apple cut their order without knowing that Apple found someone else to make their component cheaper/better. They aren’t certainly official numbers.
Not sure why not having the external battery is a disadvantage for the Quest. I can plug my Quest 3 into a power bank if I really really wanted to be tethered to a cable in my pocket.
I have a battery strap for my Quest tho to balance the weight better across the front and back of my head and get close to 5 hours battery life.
Any ideas on how Apple might appease AVP early adopters? They haven’t lowered the price yet, but I could see Apple trying to “reward” them for paying so much for this lackluster product that hasn’t found a defined purpose yet. As for the first gen iPhone, you’re comparing apples and oranges. Despite early issues, it was clear like a bell from the beginning that smartphones like the iPhone was the future. Not so with the AVP.
Just depends on the cable. I never used the 90 degree USB-C cable, and that seems to make more sense for the form factor.
I don't really need to be appeased, but more features in VisionOS would be welcome. I expected more new features from Vision OS 2, such as a Photos app that's as functional as the iOS version.
What we did get in version 2 is much appreciated, though. I was suspicious of the new ability to convert 2D photos to 3D. I have a lot of old photos that I took with a 3D camera, and I didn't see how "fake" 3D pictures could compete with the real thing. However, in 80% of the pictures that I've tried to convert, the result is excellent. Images with reflections or windows don't convert well, and in some pics the 3D effect is too "in your face" to be viewed comfortably.
The new gestures in version 2 feel more natural than fumbling for the Digital Crown.
I use my AVP every day. I don't regret buying it. I never regretted buying the first iPhone or the first iPad, or even the first Apple Watch, even though I recognized their shortcomings. I have an original HomePod that I still use every day. I have plenty of gadgets that I regret buying, but not these Apple products.
The iPod HiFi. That one I regretted.
The difference here was that steve was a ceo less concerned about the bottom line and more concerned about making a product that'd be well received and adopted.
Tim would would rather push out a retroactive $200 price increase onto people who've already bought the device; if he could get away with it rather than discount it to increase adoption.
Such a stupid statement as Apple Vision Pro was meant for most consumers based on their advertisement as an every day device. If not, how come they didn't mention anything about professional or niche uses?
He is just admitting that AVP is a failure and it was expected just like Meta's Quest series.
He is just admitting that AVP is a failure and it was expected just like Meta's Quest series.
Why is a 5 hour battery pack a viable product for a Quest? Because you can wear it comfortably for hours, unlike the AVP.
Not mass market is obvious, sure. But I don’t think you can then go on to say there’s at least a good pool of early adopters. It doesn’t even seem to have that. The pool of interested developers certainly seems tiny. It is uncertain if this is early adoption of a product with staying power, or a concept piece that might simply leave the portfolio altogether.
True. But 2G was quite a functional phone tbh. Yeah it had silly 2mp camera with no flash and autofocus (not too bad tbh, just low res) comparing to my-then Sony Erricson G700 with 3.2 mp camera (visibly somewhat better) but Steve himself (at least thats what was known) used this phone up until iPhone 4 and only then upgraded.
Also back then Apple never accentuated their sales tactic in media. It sounds two-folded when CEO tells something like “yeah sure, we would capitalize on early adopters, collect money, then make product obsolete and reveal v2.0 three times cheaper, faster and with more battery”. I mean, everyone knows and understands that, there was not much of a point to give interviews about that
When the specs and the price of the vision pro was released, loads of members made posts saying the hardware looks good BUT the price is way too high and that Apple will not sell many units. Many members even said at the price it was quoted that it was only going to be marketed at a select few and not the masses because the price is too high. There was also many members who said they wanted the Vision Pro but the price was too high.
Now many months later Tim Cook says the Vison Pro was not actually marketed for the masses because the price is too high. Me thinks that Tim Cook is having to eat humble pie because he seriously over estimated the user base in wanting such a device and is now saying 'but it was never marketed for the masses because of it's price'.
Many many MR members said it was way over priced and not many people would buy it and it looks like they were right.
MR Members 1 Tim Cook 0
Now many months later Tim Cook says the Vison Pro was not actually marketed for the masses because the price is too high. Me thinks that Tim Cook is having to eat humble pie because he seriously over estimated the user base in wanting such a device and is now saying 'but it was never marketed for the masses because of it's price'.
Many many MR members said it was way over priced and not many people would buy it and it looks like they were right.
MR Members 1 Tim Cook 0
This is a ridiculous take. If you think anyone at Apple, let alone Tim Cook, thought they were going to sell millions of these at that price you have no idea how companies work.
All the reporting prior to release said they could only MAKE 400,000 of them this year.
The immediate uproar among early iPhone adopters regarding the major price reduction led to Apple offering a $100 gift card.
Time will tell if Apple ever feels a need to "appease" early VP adopters but there doesn't seem to be a need yet. However, if that need does arise I suppose they could offer a discount or generous trade-in offer on future VP models to early adopters.
The VP is quite functional for what it is too but like the early iPhone is not necessarily a "fully featured" or "complete" product. Similar could be said about other Apple products like the original Macintosh when it launched in 1984. My point was that I don't think Apple necessarily has to have a fully featured or complete product at launch.
“Admits the truth” is such a laughable clickbait title for a prosumer device: It was never made for most people, it’s merely made by a tech company most people know about.
The Vision Pro is effectively positioned as the Mac Pro and Pro Display XDR of spatial computing hardware: It’s not for most people with quality many mainstream products across several gens won’t meet its quality in a wide variety of aspects of a quality spatial computing experience.
Most Mainstream spatial computing hardware don’t even have HDR let alone premium BDR to even watch or create premium content on par with non-spatial-computing hardware
The Vision Pro is effectively positioned as the Mac Pro and Pro Display XDR of spatial computing hardware: It’s not for most people with quality many mainstream products across several gens won’t meet its quality in a wide variety of aspects of a quality spatial computing experience.
Most Mainstream spatial computing hardware don’t even have HDR let alone premium BDR to even watch or create premium content on par with non-spatial-computing hardware
Low refresh rate? 90hz-120hz are more than acceptable on a prosumer device
…The Vision Pro was always a prosumer device and being their first device in an emerging product category since most of us were born that released less than a year ago.
When was it not an early adopter device or made for most people?
It takes less than a minute to put on with the solo strap; what takes 4-5 minutes to put on?
Do you have particular hair you have to prepare wearing the headset over?
…A very meaningful amount of people compute in an isolating matter by preference—whether PC gamers or productive computer users.
People who productively compute typically would prefer closed offices rather than open spaces that was further validated by tech/creative professionals during the pandemic being a common but hard to accommodate demand by people returning to work in an office vs home.
Private computing is often desired for high-paying tech jobs often involving designs/information undesired to be publicly seen.
Being able to isolate from a current environment also easily can enhance focus and minimize distractions
Slow kid? The Vision Pro is easily the best prosumer standalone headset so far with several unprecedented feats in the device category in execution.
Meta’s Quest Pro and HaloLens didn’t even meet several established baseline needs of prosumers; it’s not even on par with non-prosumer hardware to consume everyday content well not even having HDR
That’s a different device instead of a standalone headset.
Also note portable prosumer OLED monitors are $3000