Tim Cook Admits Truth About Vision Pro Following Lackluster Sales
- Thread starter MacRumors
- Start date
- Sort by reaction score
Bob Sanders
macrumors regular
You have it backwards. The people who own it and like it, aka the Kool-Aid drinkers, were very aware from the beginning that the product and the ecosystem would be a work in progress. They're just willing to deal with the growing pains because the VP offers specific experiences that are better than anything else they have experienced.
Apple Watch first year sales were 10m. That's somewhere between $4-5b in revenue. Apple's Mac line is the closest thing in price to AVP and generated almost $30b last year. So, no, for a company Apple's size, AVP is not a home-run. Barely a first-base. What does price have to do with anything? Revenue, profits, and growth are all that matter to a business - and the AVP doesn't have much of any of those - especially the "growth" part as sales seem to have stagnated.
You strap a book to your face?
farmboy
macrumors 65816
It wasn't a "reversal". Everyone knew it wasn't "mass market" from day one. The diehards are the ones who still seem surprised that it costs what it does.
User 6502
macrumors 65816
They're probably losing money. I wouldn't call that a success..
What? That's silly. Go back and read the post I was responding to about social isolation.
Timo_Existencia
macrumors 68000
Comparing the AVP to sales of the entire line of Macs is disingenuous, at best. A better comparison would be to ask how many Mac Pros does Apple sell and compare that to the AVP.
OR, if you’re just going to lump things together, lump the AVP in with all other IOS and iPad sales since it’s an extension of that product line.
The more important point is Apple has launched a brand new product category. This article is dramatically misleading, suggesting that Apple is claiming that the AVP is a failure. I’m confident Apple has a long-term view of Vision products.
What meme? Nowhere did the OP say "wealthy" or rich. If you bought a Mac and a Printer for $7500 - however you did it - you were obviously well-off to afford one. Stop wasting your time posting about imagined memes.
If anything, the Apple Vision Pro is more like the Apple Macintosh of its time.
When the Amiga line launched in 1985, it started at $1,295 (without monitor) or around $1,595 with monitor. That's hundreds less than what Macintosh computers had been retailing for.
For the purpose of arguing whether the AVP is a "home-run" as was claimed, why does it matter how similar in function or price the other products are? The OP declared that a $1.5b revenue first-generation product is a 'home-run'. I gave at least one example of another 1st-gen product that generated 3x as much revenue for Apple. And to put it in context, I also listed Mac products. Maybe I should have been more specific, but as far as I know Apple doesn't break out sales by MacBook Pro. Perhaps you know better?
The rest of your response doesn't make any more sense. On the one hand you tout that Apple is starting a whole new category (which is true), but in a prior paragraph you say that the AVP is just an extension of the iPhone/iPad product line.
Analog Kid
macrumors G3
The Apple I was $666.66 in 1976-- no display, no keyboard. That's quite nearly $3700 in 2024 dollars.
Timo_Existencia
macrumors 68000
The OP said one must be well-off enough to buy one. So yes, they did say that.
I bought an original mac not because I was wealthy, I was a poor college student working three jobs to get by, but because it was a priority for me.
And yes, the "only wealthy people can afford it" is certainly a meme here on MacRumors.
Timo_Existencia
macrumors 68000
Nobody knows the metric by which Apple considers the AVP a success or a failure. It's a first gen product. It may very well be that selling 500K units, for them, is a success.
CarAnalogy
macrumors 603
Because of the headline. Thought that was kind of obvious. Just like the fact that $3500 Vision Pro is not a mainstream device. If that’s “truth” as the headline specifically uses that word, then it’s also “truth” that it’s not mainstream because of the software situation, which was my point.
The headline specifically used that catchy yet inaccurate word, so did I. Not sure what if anything we are disagreeing about.
Timo_Existencia
macrumors 68000
Ah, yes. I misread your post. Sorry!
phenste
macrumors 6502a
people will laugh react anything; incredibly well-said, especially circling back to the early days of iPhone/iPad that people seem to love to forget—while also pointing out the extremely valid critique of Apple’s relationship with developers as of late
It's funny because a lot of this can be said about the Apple Watch to some degree, but I love my watch and they continue to sell great.
uacd
macrumors 65816
Reading this interview I can confidently say: old Apple is dead, gone, vanished.
Lets start with some key points.
Lets start with some key points.
What, early-adopter? Is that some sort of Kickstarter venture or University-scale project? Did Tim forgot he works for a global corporation who are supposed to manufacture FULLY FEATURED and complete products?
I am not sure what vision of future Tim has, I am not convinced I will be wearing that thing on my head in 20 years from now perspective.
He could have said dosen of bad stuff but he chose the WORST. Apple used to set trends, not follow them. Apple used to be first, not the last. Basically he admits the long-rumored claim that Apple is now following short-term goals to please stakeholders instead of keeping user base alive and devoted. What Samsung already had in 2021 Apple decides to implement in late 2024, and Tim is pretty much “fine” with that, what a leader!
Yeah, and users are beta-testers of these “iterations”? Confirms yet another claim about Apple’s “drip-feeding” features tactic is being actively used: users are “fed” with incremental “iterations” that barely differ from one another. It will probably work for some time, but when more people realize their 5 years old iPhone barely differs from any of the newest ones, sales will go down hard
goonie4life9
macrumors 6502a
Huh? I just pointed-out that Tim Cook changed his description. Your reply is so much hair-splitting trying to be “right” about your AVP purchase ushering-in the spatial computing era. If you don’t like that Tim Cook is now saying the spatial computing era is in the future, you’ll have to take it up with him.
leicaman
macrumors 6502
Yes, it is. But gaming isn't the half of it.
surferfb
Contributor
No one needs to hear this. I don't think I've seen a single AVP user claim it's a mass market product. The only people who claim it is "supposed to be a mass market product" are the ones who, like you, have been negative on the product since the nanosecond it was announced. I bought it fully aware it was going to be half baked. I'm much happier Apple released it now than waiting 3 years - means I get 3 additional years of enjoyment out of the product line.
By the time the product is ACTUALLY ready to be a mass market product, guess what. There is going to be a ton of immersive video content, a lot great apps that take advantage of the product's capabilities, and, yes, mistakes that have been fixed along the way. It'll be mature and ready for primetime right as the technology to do it at an acceptable price point gets there. It's not rocket science.