Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Tim Cook and Jony Ive Talk Apple Campus 2, Apple Watch in New Interview
- Thread starter MacRumors
- Start date
- Sort by reaction score
I really hope they stop trying to merge fashion and tech. Those don't go together. Fashion is extremely fickle and the trends change more than the wind changes directions. Tech is tech, and fashion is fashion. Leave it at that.
Which is why the Apple Watch was a complete failure right out of the gates. Thing looks like a cheap plastic toy out of a McDonald's Happy Meal.
It's always funny seeing muscle bound 'alpha males' wear such a sad thing, lol.
Why does that strike you as odd? A revolutionary computer form / function / factor / interface / whatever could be another game changer.
[doublepost=1455756591][/doublepost]
Probably not.
I actually don't mind the looks of the Apple Watch honestly. My main issue is that Apple is trying to mix 2 markets that don't belong together. Sure, you can make a nice looking watch, but that doesn't mean that the entire company's direction needs to shift to making everything so fashion oriented.
You definitely won't be forced to buy one mate, but all I ask for is a choice, a preference at that of a beautiful device.Please no round shapes
Either the screen would have to be bigger to fit the same content. Or it would have to fit even less content than today.
Imo, there is no way Apple doesn't make one someday, it's just a matter of when, except am just hyped cause I want get 2 to get one now!
Please no round shapes
Either the screen would have to be bigger to fit the same content. Or it would have to fit even less content than today.
Those of us with both shapes know differently. They both work just fine.
Especially right now, since the Apple Watch with its large bezels uses less than 50% of its front for display.
Apple was great with Steve at the helm. But times change and things change. Now forced to compete on a level playing field, Apple must show that they can cut it. This show is beginning to get quite interesting.Articles like this make me wonder a bit where Apple would be if Steve hadn't died yet.
What would he have done, what direction he would've taken the company, what Apple products would look like now...
Alas, we'll never know. Perhaps Steve took Apple products to maturity, just like cars and guitars. Innovation will be small and iterative in nature. The fundamentals remain the same.
Here's to hoping for a new kid (from Apple or otherwise) that changes the game like Steve did, though.
I don't like how Apple is taking Steve's legacy and shooting it in the face, but I guess that was Steve's last mistake: "Don't stop to consider what I would do."
Damn it, Steve. You shouldn't have said that.
Rant over and out.
So really, you shouldn't have bought it in the first place, should you? And you do know you can customise which notifications come up?
[doublepost=1455778370][/doublepost]Apple trees... Right!?
Apple executives Tim Cook and Jony Ive sat down with Vogue this week to discuss a range of design-oriented topics, from the company's spaceship-shaped second campus to the Apple Watch.
On Apple's second campus, which is under development in Cupertino, Tim Cook shared some details on the giant pile of dirt that's been building up in the center of the site as construction has progressed. According to Cook, none of that dirt will be removed, as Apple plans to use it all for the landscaping that will support more than 7,000 trees. "Hard to know which is more beautiful, the building or that pile of dirt," he told Vogue.
When Steve Jobs envisioned the second Apple camps, he pictured large swathes of greenery, which have been included in campus plans since the idea was first pitched to the Cupertino City council in 2011. Apple is planning on 80 percent green space, with a central garden that offers outdoor dining areas and more than 300 species of trees, including fruit tree orchards that are a throwback to Steve Jobs' childhood in Northern California.
Apple's design partner for the campus, Norman Foster, was on hand to give some color on the building's iconic curved glass windows, which span nearly four miles. "The sheets of glass are so long, so clear, that you don't feel that there is a wall between you and the landscape," Foster said.
Vogue also spoke to Jony Ive about the Apple Watch, his position as co-chair for the upcoming Met Gala Exhibition, "Manus x Machina," and Apple's growing connection to the world of fashion. According to Ive, technology has reached a point where Apple can achieve "the dream of the company," making technology personal. "So personal that you can wear it," Ive said, going on to highlight the ever evolving modernization of fashion.Tim Cook and Jony Ive's full interview, which includes additional information on the Apple Campus, the Apple Watch, its partnership with Hermès, and comments from designer Tom Ford on the relationship between Apple devices and fashion, can be read over at Vogue.
Article Link: Tim Cook and Jony Ive Talk Apple Campus 2, Apple Watch in New Interview
Perhaps the question is, how would you define "innovative"?
From a technical point of view, the AppleWatch is absolutely innovative: Basically it's an iPhone 4S, which itself is roughly in the performance ballpark of an average Desktop-PC around ten years earlier. And it's all in a tiny housing on your wrist, running on battery for many hours.
Anyone who knows the PC era around Y2k will recognize the amazing progress made there.
Of course the AppleWatch has to mature further. It's a gen1 product in a completely new product category: Wearables. As such it's more a kind of trying to understand that category and iterate closer to how it could be properly filled. Compare today's computers with the first home computers such as Apple ][ or C64. Or look how smartphones have evolved since the very first iPhone.
Now project development of products like the AppleWatch several years into the future. There are already tech demos available of things to come: Google Glass or Microsoft HoloLens for example. Wearables will be another huge change to life as we know it today. Not overnight of course, more like a slow, continuous transformation going on.
Take e.g. payment transactions. Cash is to be replaced by electronic payments in more and more areas. Having to rummage through your bag or pocket to get out the iPhone, unlock it and authorize the transaction is a comparably clumsy and time-consuming process. On the other hand (pun not intended), rising your wirst and executing a short finger press on your watch is a pretty elegant solution.
Same goes for using Siri. Instead of whizzing a bulky tech brick out of your pocket, it's much more elegant to have some unobtrusive piece of tech jewelry you can directly interact with. Remember Apple's promo video of the "Knowledge Navigator"? Some years from now, the tech today known as the "Apple Watch" may be inside a brooch (akin to Star Trek communicator badges) or some other jewelry. Apple has already applied for a patent on "Smart rings". And the company is partnering with the fashion industry for a good reason. Hence the move to hire Angela Ahrendts, to get a better understanding of that future key industry.
The innovation potential of the Apple Watch may not be obvious at first glance. But I'm convinced it is there. And it's huge!
Absolutely false.
while the 42mm screen does *almost* fit in there, a fairly large amount of the bit between the screen and the case (the bezel, illustrated in red) does not. i don't think the screen is the limiting factor here, but the rest of the tech inside.
Why does a watch need to be round? Wouldn't that limit viewing area for things such as complications? They would have to pull a moto 360 and that thing is giant. I've tried one on and I could never comfortably wear that thing
[doublepost=1455789868][/doublepost]
So basically you bought a product that wasn't for you and then instead of returning it or selling it, you keep it in a drawer. That's....interesting
Because a lot of people think round watches look better. They are trying to position the Apple Watch as a fashion item so you can't expect people to wear it if they do not like how it looks.
Agreed. It looks like a kids toy.
[doublepost=1455792732][/doublepost]
Yes, let's all hush and listen to Jobs speak, as if he's reverend with a direct line to god. Lighten up.
[doublepost=1455793192][/doublepost]By the way, I love how macworld mocks the Vogue article: http://www.macworld.com/article/303...-vogues-profile-of-tim-cook-and-jony-ive.html
The guy who wrote the article and Jony Ive should get a room, and m.......te together over their pompous analysis of design and fashion.
Last edited: