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Tim Cook Calls Apple Maps Launch His 'First Really Big Mistake' as CEO

Everyone needs to relax. Tim learned the important lesson that you need a clear upgrade path for everything, so you can’t put everything into the first generation. This is just Gen 1 apology. You can be sure than Gen 2 apology will take apologies to a whole new level, including a game-changing statement. Stay tuned!
 
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It was also an integration issue. A lot of sideline blogger / consultants in the cartographic industry were saying that taking 40+ maps sources and blending them all together for the best map wasn't going to work but they launched with it anyway.
 
user314159 said:
Best maps app in the planet? Apple Maps still falls really short in so many cases.
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Yup. Features I have requested numerous times to Apple for probably 10 years now:

  1. Ability for maps to take you BACK the same way you were taken to your destination.
  2. Stop taking me bizarre ways home to save 2 minutes.
  3. I want to see the direction steps on CarPlay…so I can quickly see which way it is truly going to take me. I can do this on the phone so why not on CarPlay?
  4. Each time I start a new set of directions I should be given the simple choice of avoiding highways or preferring highways. I’m sure it’s a global setting buried somewhere in iPhone but put a prompt each time please.
  5. Show upcoming highway gas stations and rest stops. Yes there are signs on the road but usually only 2 miles in advance and sometimes you just don’t pay attention, missi it, then have to drive another 25 miles for the next one.
 
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"We apologized for it, and we said, 'Go use these other apps. They're better than ours.' And that was some humble pie," Cook said. "But it was the right thing for our users. And so it's an example of keeping the user at the center of the decisions that we made."

Cook added: "Now we've got the best map app on the planet. We learned about persistence, and we did exactly the right thing having made the mistake."

I like Apple Maps a lot and use it like 95% of the time, but calling it “the best map app on the planet.”? Cook might need another slice of that humble pie.
 
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It’s interesting that the iPhone isn’t capable of playing FLAC files - why so behind the times? FLAC has risen to prominence during Tim’s leadership yet their Music app is stuck in the MP3 dark ages
 
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Cook continuing to hype up the health features of Apple Watch, but where are the improvements as a time piece? Gold is gone, ceramic is gone, leather bands are gone, still no round option, very few good watch faces and no custom watch faces. No focus on fashion.
 
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I liked how the original app icon seemed to suggest you drive off a bridge

just-a-reminder-that-the-apple-maps-icon-actually-suggests-v0-I__QHSIXkECK6QjK-2Z2FM2Js9C-Gs14...jpg
 
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Liquid Glass should be mentioned. Ugh. I'm not a fan. I still miss icons that even slightly resemble what the apps do. And consistency with buttons, sliders, etc.

I actually prefer Apple Maps for city driving when it says things such as "turn at the next light", compared to Google Maps that say "turn in 800 feet."

But for everything else I use Google. The restaurant info in Apple Maps is always atrocious.
 
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