I think both sides here have fair points. I had misgivings about this programme because I've seen too many poor editions of Panorama where they feel disingenuous and misleading.
This wasn't great, and I can believe that some of Apple's objections have merit.
However, Apple shouldn't get a free pass on this. I believe they probably do do more than any of their rivals to improve conditions. I believe Apple probably do have a genuine desire to drive positive change on these issues.
But Apple themselves say they can do better. They admit themselves there is still work to be done.
Their logic behind the tin supply chain seems logical enough, but I can't help also thinking *a* reason they don't source their tin elsewhere is (perhaps in addition to their stated aim of 'improving from the inside' as it were) simply because it would cost more.
I think this is the strange world of cold corporate logic meeting warm-ish corporate ethics…
On the one hand capitalist corporations must make money for their shareholders or owners. This is often not just about making money because it's a good way to keep the business going, it's an actual legal responsibility that they must act in a financially responsible way.
On the other hand, most large corporations have loads of statements and policies on corporate ethics, on things like social responsibility, environmental considerations, etc.
The two things need not be in conflict, but when the ethics cost money to uphold, it gets trickier, even if every last executive at the company wishes it weren't so.
Apple may genuinely be 'deeply offended' by the Panorama programme, but they kind of have to say something like that (even if true). What's good (IMHO) is that this kind of thing keeps up the pressure, and actually will probably contribute to Apple being able to say to shareholders 'look, they're still on at us about this stuff - we need to do even more'. And that might be the most positive thing to come out of this.
Fundamentally though, Apple have the money to solve many of the problems that the Panorama programme covered. They may well be doing better than all their rivals, but that's not going to help the lady I watched last night who lost two successive husbands to illegal tin mining. And whilst I'm glad to read they send large numbers of staff to monitor the factories of their suppliers, such as the Pegatron plant featured in the programme (not Foxconn as some people seem to think it was for some reason), … send more maybe?
And really, maybe they should think about charging another $20-50 per iPhone if they can then say 'we're the only company with >99% compliance rates for the workers' conditions in our supplier factories… '. I think they'd be surprised how few sales it cost them, and how many extra it would make them.