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Tim Cook Defends Apple's AI Delay: 'We've Rarely Been First'
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I hate microsoft and windows, but I tried co-pilot for to help with Excel sheet and it was an amazing fluent experience.
But he is literally talking about a product here? I'm not his biggest fan by any means, but this is off base.
its crazy, Musk built xAI in 19 days. Apple with its vast cash reserves can't make up their mind and acquire a company. The difference between Musk and Tim Cook. Musk executes quickly. All I need apple to do is to improve Siri dictation dramatically, which shouldn't be hard with all the open source AIs out there. and for some reason the SMS Authentication doesn't work on certain websites on Safari but works on other browsers even when using chrome on Parallels which is crazy awesome but why doesn't it work on Safari.. Currently testing OS 26. To be fair, I do consider these features on device AI that apple has been utilizing for a while, they just called it neural engine. Anyone have a solution?
Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI. According to Bloomberg, Cook said that AI is going to be bigger than smartphones and the internet, and that it's a priority for the company.
"Apple must do this. Apple will do this. This is sort of ours to grab. We will make the investment to do it," Cook told employees.
Cook pointed out that Apple has dominated several markets even when the company wasn't first to the technology. "We've rarely been first. There was a PC before the Mac; there was a smartphone before the iPhone; there were many tablets before the iPad; there was an MP3 player before iPod," Cook said, suggesting that Apple will play a major role in transforming AI in the future.
The all-hands meeting comes a day after Apple's earnings call, where Cook made similar remarks about Apple's plan to make significant investments in AI. During the call, Cook said Apple was open to making an acquisition that would accelerate its roadmap.
Apple has held talks with Perplexity and Mistral about a potential major AI acquisition, and the company has also discussed using technology from OpenAI or Anthropic for an LLM-based version of Siri.
Apple software chief Craig Federighi was also on hand to discuss Siri, and he said the company's efforts to overhaul the underlying Siri architecture are promising. Apple is getting the "needed" results from the Siri overhaul. "This has put us in a position to not just deliver what we announced, but to deliver a much bigger upgrade than we envisioned. There is no project people are taking more seriously," Federighi said.
Cook and Federighi may have been aiming to reassure employees about Apple's dedication to AI due to Meta's efforts to poach AI experts. Several Apple AI engineers have left Apple for Meta because Meta has been offering massive pay packages, and morale at Apple has been falling.
Article Link: Tim Cook Defends Apple's AI Delay: 'We've Rarely Been First'
NVIDIA CEO on Musk:
he is definitely no an engineer, doesn't execute. just compare Musk with Tim Cook
NVIDIA CEO Jensen Huang about Elon Musk: basically, what would take 3 years, he did it in 19 days.
A feat that normally takes years was accomplished in weeks, powering what Musk claims will be the most powerful, most honest AI model ever created. From liquid-cooled hyperscale infrastructure to the raw H100 GPU firepower behind Grok 4, this video explores why the world's leading chipmaker called Musk's execution "superhuman."Off base when I'm literally talking about the keyword INVESTMENT from the quote "We will make the investment to do it". He's conveying to his employees that he's worried about the money to invest into things. Steve Jobs would have simply said "we will do it". What are you talking about?
I've spent most of my life addicted to new technology. In the early days beta software, shareware from shady sources and even beta operating systems were my jam. My classic MacOS used to show so many icons at startup that they sometimes didn't all fit on the screen. I ran MacOS X when it was still called Rhapsody. I'm still paying the price for spending thousands of dollars on computer gear instead of paying down my mortgage or investing that money in the markets.
In addition to my hobbyist pursuits I spent 20 years in the computer industry on both the hardware and software sides. So I should be excited about AI, I should have lots of experience with LLMs, but I am not and do not.
The resource usage to do simple things is mind blowing and the whole thing is based on IP theft. AI hallucinates and amplifies bias even more than social media does. I hope it eventually delivers some real benefits for the world, but I don't like the current trajectory.
Maybe things will look different when the time comes to replace my Mac and iPhone with newer models, but for now I'm glad that they do NOT support AI.
In addition to my hobbyist pursuits I spent 20 years in the computer industry on both the hardware and software sides. So I should be excited about AI, I should have lots of experience with LLMs, but I am not and do not.
The resource usage to do simple things is mind blowing and the whole thing is based on IP theft. AI hallucinates and amplifies bias even more than social media does. I hope it eventually delivers some real benefits for the world, but I don't like the current trajectory.
Maybe things will look different when the time comes to replace my Mac and iPhone with newer models, but for now I'm glad that they do NOT support AI.
Arguably Apple Maps has never quite recovered from its launch debacle with google maps still remaining no 1.
I wonder if the same will be for apple intelligence?
I’d kill that brand - and Siri - asap and buy in something new. Whatever money it takes.
I think it’s a big concern when you look at apple’s board. All older than TC and none of them are from tech.
I’m sure they are smart people. But it doesn’t look like a board who particularly challenges TC or who has deep expertise across hardware and software.
And with all due respect to them, they don’t look like people who are au fait with genAi.
Maybe Apple should have stuck to its understated "Machine Learning" but the AI hype train got too big.
The lack of progress with Siri in a decade is still concerning, though.
delibrately chosen to nerf it’s promised AI development, not because it’s too difficult to do, but that AI as a money-maker is going to flat on its face financially once investors move on from AI devoopment as a „must have”.
Will AI products / services be financially viable? Is the invest,net worth it. I have a sneaky feeling the bean counters have calculated „no”, so Apple have cut realised bing put into it while saying „we’re still really excited by this”, until sustainable and profile use cases actaully emerge.
As it is, Apart from speculatuve investment , the only companies making real money ( profit frather than investment ) from AI are GPU manufacturers and marketing consultancies.
Nerfing AI development actually might turn out to bea good move for Apple, but they can’t say that publicly.
Will AI products / services be financially viable? Is the invest,net worth it. I have a sneaky feeling the bean counters have calculated „no”, so Apple have cut realised bing put into it while saying „we’re still really excited by this”, until sustainable and profile use cases actaully emerge.
As it is, Apart from speculatuve investment , the only companies making real money ( profit frather than investment ) from AI are GPU manufacturers and marketing consultancies.
Nerfing AI development actually might turn out to bea good move for Apple, but they can’t say that publicly.
I realize this is an Apple website... but some people seem to take it personal that Apple is behind on Artificial Intelligence (AI). Its like some people can't live without it. Umm I still enjoy my iPhone 14 Pro Max device and I am on iOS 17.7. It is not the end of the world that some company is still working on launching a product/feature. Didn't Apple provide everyone with a way to use AI if you really want to via other services? And who is in such of a need to use AI anyways? I see people on social media posting AI images all the time. They look bad and I guess people are cheap and don't want to pay a digital artist to create something for them. Anyway, back to reading a book for me.
Apple could advance us far into the future with how much money they are sitting on but they only care about pleasing their idiot shareholders. If they made the most cutting edge phone then there’s nothing else to sell us
Lets hope when Apple finally release their full AI stuff, its much better than what we have now.
If I want a laugh, I just use the 'clean up' tool on the photo app on my iPhone 16 Pro Max. It is abysmal but churns out some hilarious results.
If I want a laugh, I just use the 'clean up' tool on the photo app on my iPhone 16 Pro Max. It is abysmal but churns out some hilarious results.
I think for some of us who bought the 16 Pro/Pro Max last year, AI was a huge part of the launch and suggested by Christmas 2024, we'd be seeing the benefits of this cool set of features. Ten months on we have a half baked set of limited AI features and using an iPhone which not much different over all to a 15 Pro. The camera control button is appalling due to its fiddly behaviour and the fact its too far from the bottom of the device, meaning you have to stretch over the screen to use it. We are still waiting for the proper AI features and now, apparently, we have to wait for the next iOS in September, which ironically is when the next iPhone comes out lol. It feels a bit like we've been sold short and put me off buying a 'latest and greatest' iPhone in future.
True. This number is still somewhat misleading. One customer can have multiple subscriptions. I'm pretty sure each App Store app you pay for using monthly subscriptions is counted separately. There is no way Apple has 1B customers paying for services or apps. I always thought it's funny that they talk about subscriptions but not subscribers.
They have over $100B in services revenue annually, which is still a very serious business. That alone is probably worth $2T.
[sarcasm]
Hi everyone, I’m a Tim Cook supporter! The way to determine if a product is good or bad is not by judging its functionality or user-friendliness, but rather by whether it made a lot of money or not. A product is good if it makes the shareholders richer. That’s what matters the most, and Cook does a great job at that. Since Apple has astronomical amounts of money, Cook is doing an excellent job with AI. Remember: functionality and user-friendliness doesn’t matter as much as making huge amounts of money. Anything Cook does that makes huge amounts of money is good. If Cook passes gas into a plastic bag, slaps an Apple logo on it, and it generates billions of dollars in profit, then that is much better than creating a new tech product that changes the world as much as the first Macintosh did.
[/sarcasm]
Hi everyone, I’m a Tim Cook supporter! The way to determine if a product is good or bad is not by judging its functionality or user-friendliness, but rather by whether it made a lot of money or not. A product is good if it makes the shareholders richer. That’s what matters the most, and Cook does a great job at that. Since Apple has astronomical amounts of money, Cook is doing an excellent job with AI. Remember: functionality and user-friendliness doesn’t matter as much as making huge amounts of money. Anything Cook does that makes huge amounts of money is good. If Cook passes gas into a plastic bag, slaps an Apple logo on it, and it generates billions of dollars in profit, then that is much better than creating a new tech product that changes the world as much as the first Macintosh did.
[/sarcasm]