They're NOT rubber! They're Fluoroelastomer!

Well you've got a great point but I've got a lot of chemical sensitivities due to autoimmune disease, so I've been wary of cheap products from China. Sometimes they're great and sometimes they give a nasty rash.
When I read about and saw the pictures of the horrible rashes some Fitbit wearers were getting from their bands I decided to err on the side of caution and go with Apple's version since they seemed to make a pretty thorough study of allergic reactions like mine when coming up with their materials specifications. They also have a reputation to protect. The vendor in China may or may not care. That's a gamble I don't like to take very often.
When I get a bad reaction from a product, sometimes I recover quickly and sometimes I suffer and need topical steroids. It's not something I take lightly.
Let me say something in defense of your wife. I grew up with very modest means. I really didn't have any money to spare on luxuries until my mid 30's. I'm 50 now. I've lived a very frugal life most of my life. I bought the off brands. I wore hand me downs from people outside of my family since I was an only child. I was the kid in the cheap dime store shoes that I wore until they fell off of my feet...same as all the other kids in my neighborhood and in my schools.
I felt as you did. I met my husband and he came from a family that believed you get what you pay for and bought name brands. Hubby and I clashed quite a bit with me taking your position and accusing my husband of wasting money. Over the twenty years of our marriage and thirty years of our acquaintance it is I who have come to see his point of view. I've seen myself go through several cheap shoes that fall apart or are uncomfortable while he enjoys one comfortable pair of shoes for several years.
Even my parents became converts and learned to invest in a few quality name brand items instead of many cheap off brand items.
Actually it would not surprise me that so much exposure to cheap off brands over so many decades (the chemical smell of some of my tennis shoes was pretty intense) is the reason my sensitivities are as bad as they are.
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Nah. He can say what he wants. I appreciate his ability to muster up so much enthusiasm when the crickets are chirping in the audience. I wish I had that kind of energy.
It's not the bashing or mentioning of watch bands that's a pet peeve of mine. It's the irony that the joke is that watch bands are what Apple seems to specialize in these days, when in my experience I have to say if that's their focus...it is not working out all that well. Pet peeve probably is not the expression I was looking for. It's probably more along the lines of "the irony of it all slaps me upside the head really hard until I'm irritated."