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"If you try to engineer to the complexity, then it does become the impossible dream. But if you step back and think about the problem differently, think about what you’re really trying to do, then I don’t think it becomes an impossible task at all."

This line in the interview struck me, and I feel like it could also pertain to life in general.
 
Cook is simply rewriting history. There was a big demand for MP3 players at the time apple released its ipod, it only took apple several generations to get it right and sell any significant amount(mainly due to bad design decisions)

no he isnt. MP3 players existed, but they sucked. hardly mainstream, limited to techies. i know, i had the Diamond Rio PMP300, one of the first. when the ipod came along it smoked the socks off of anything else on the market, from gen 1. all of sudden they took off.

hint: theres a reason audio shows are called "podcasts" -- the ipod made them super easy to access and mainstream.
 
It's called the "reality distortion field". Tim Cook and the Apple Faithful are known for revisionist history.

Apple is a great company at taking existing trends, making them pretty and beautifull, and being able to sell them to the masses instead of just "geeks".

but they're very rarely first. And I find it interesting how he claims that Apple "invented" the "modern day smartphone" instead of just "smartphone".

He's a very, VERY smart speaker. He knows that by saying this, people who listen to his everyword will eventually drop "Modern day", but not the "smartphone" in their own discussions about devices, which automatically becomes "Apple invented the smartphone". This is the reality distortion field at work. in Prime form.

I really wish Him and Ive and the rest of the Apple top brass would speak in public less.
When is this going to happen? Eventually, in thousands of years, people will forget that smartphones existed before the iPhone. You yourself will probably forget it, too, late in life when you have Alzheimer's. Or perhaps you are telling us that you had already forgotten, until Tim Cook reminded you, and that you'll likely forget again by tomorrow.
 
I'm surprised he didn't include another big reason for changing connectors... Changing a connector is an easy way to take money from your pocket and put it in his.

wrong. apple was already the biggest, most profitable company in existence, it didnt need a new dock connector to do that.

30-pin was an old standard that had outlived its usefulness -- too bulky for modern devices. want proof? look at an iphone 6...impossible to put a 30-pin in that.

case closed.
 
So, not until 3-4 years minimum.... Unless they make it much bigger, or there is a serious advance in screen technology or battery technology.

A GPS can't be on a watch that small with a screen like that right now UNLESS you don't mind charging it during the day. In that case, you could get it now. But, people are already bitching about battery time, so I'm guessing that's why they didn't put it in.

Well these guys seem to do it find with a much longer battery life even when running GPS.

http://www.handtec.co.uk/satnav-gps...VWxyKtgjkkXAFWOktvYlBkdlvqqDnNZ1SsxoCc_Xw_wcB
 
I agree with him on the iPhone, iPad, and iPod.

But the Watch--it's just like any other smartwatches out today from LG, Samsung, Lenovorolla, Sony. They were late this time but did not provide any significant differentiating feature either.

oh yeah? so youve used the watch? sending taps isnt a differentiating feature? heart beats? a design that doesnt look like a hockey puck?
 
These boards really need to stop trolling like this.

'He knows Apple is falling further behind' - false. Even if Apple WAS falling further behind, which is false, the CEO of the company wouldn't acknowledge it anyways.

'so he has to keep talking the company up' - he's the CEO. That's his job. It's not a criticism.

'mentioning Jobs because he knows the faithful will simply swoon' - meant to incite people who like Jobs equating them to a religious flock, instead of people who truly admired what he did.
They're losing sales in iPads and will eventually lose sales in iPhones, the opposition is getting stronger all the time.
Why does he need to keep mentioning Jobs, he's the CEO, Jobs died years ago.
I'm simply stating facts, the guy is full of rubbish, the watch hasn't even hit the market yet and yet he talks about it as if it's the only thing worth buying.
Oh and don't worry I'm sure I'll get banned again because I've upset an Apple fan. By the way, I'm pretty sure I own more Apple stuff than you do, but I don't sit around sharing the love.
 
The Apple Watch does the exact same things my LG G Watch R does only it costs more money and leaves you walking around with a black screen on your wrist.
When I had the Moto 360 there didn't seem to be much value outside the default apps that it had. I don't know if it was Android Wear in it's infancy or I just didn't spend that much time trying to figure it out. But it seems like the Apple Watch seems to have more to offer with all of the apps the developers are creating. Whether I get it or not is still on the table as I don't really see too much of a need for a smartwatch at this time.
 
no he isnt. MP3 players existed, but they sucked. hardly mainstream, limited to techies. i know, i had the Diamond Rio PMP300, one of the first. when the ipod came along it smoked the socks off of anything else on the market, from gen 1. all of sudden they took off.

hint: theres a reason audio shows are called "podcasts" -- the ipod made them super easy to access and mainstream.

Exactly.

And there's another thing that Apple did... the iTunes Music Store.

Anyone could have built a music store... and some other companies certainly tried.

But the combination of iPod hardware and iTMS and their ease-of-use shoved Apple's solution into the mainstream.
 
Has anyone though WHY the iPad is "losing sales"...?

How may have been sold? How many versions have been put out?

Hello...many those that have them "still" use them. No need to get a new one.

ipads have not been revolutionary from version to version. No reason to buy another.

Make us desire a new iPad and not MAKE us because you put out another iOS that makes the old versions slow so we HAVE to buy a new one and THEN, THEN sales will go up again.

The iPad is an incredible product. Just needs NEW reasons to buy another...that is all.
 
They're losing sales in iPads and will eventually lose sales in iPhones, the opposition is getting stronger all the time.
Why does he need to keep mentioning Jobs, he's the CEO, Jobs died years ago.
I'm simply stating facts, the guy is full of rubbish, the watch hasn't even hit the market yet and yet he talks about it as if it's the only thing worth buying.
Oh and don't worry I'm sure I'll get banned again because I've upset an Apple fan. By the way, I'm pretty sure I own more Apple stuff than you do, but I don't sit around sharing the love.


I think most with an understanding of the market have realized the loss in iPad sales is due to their longevity as a product.

My dad currently uses the iPad 1 that I bought. My friend uses my iPad 3. While I use the iPad Air 2. There are 2 people in that equation that Apple will never know bought an iPad and it also shows that the product's life lasts a good deal of time. It isn't like phones which people buy predictably every 2 years, less. It's a product that serves its purpose years after purchase.

There isn't anything wrong with him talking about it being the only thing worth buying. When have you ever seen a company that makes product X tell people to go buy product X from their competitor?

Regarding iPhone sales, I don't see that happening any time soon. If this does happen, it will be due to the amount of competition they have, not necessarily the quality. Although, I do admit that some of their competitors are putting out some nice products.
 
Tone down the rhetoric

Apple has to seriously swallow a little bit of humble pie and realize that everything they do is not revolutionary, and give credit where credit is due.

Apple "leaked" the idea they wanted to make a watch years ago, and so companies like Google and Samsung whipped out some product over the last few years, Apple took notes, and refined what "groundbreakers" have offered. I don't find Apple Watch to be incredibly evolved past what has already been offered, and to be honest, is not even the best looking smartwatch on the market. It is so easy to look at what other people have done and improve upon it, which has been Apple's modus operandi for a while now.

Apple is like 3M, they may not make the products that people use, they make them better. There is credit due to Apple for making things better and highly coveted, but the innovation Apple constantly boasts about is first initiated by other companies and Apple follows up a few years later. And the worst part is the fanbois swallow up this Apple rhetoric tripe and regurgitate it as fact.

It would be nice for Apple to be less arrogant a company; I could respect a successful "humble" company, but when a company uses an incredible amount of hyperbole, rhetoric and sensationalism surrounding every product release it gets old quickly, and it turns off a lot of would be customers. It's why Apple is the most successful #2 company in most product markets.
 
Which isn't anything to be proud about! ( day one, right?)

I think the "big" difference might be in approach. Apple has thrown a lot into their watches. There's a lot of functionality (my opinion too much in some regards and gimicky in others - but that's my opinion). In doing so, they've created an OS (combined with internals) that are likely to eat at battery live MORE than how Android Wear has been developed and implemented into hardware from the OEMs - at least at this point.

So I don't argue that GPS, on an Apple Watch would likely greatly diminish battery life. Another reason why APIs will be limited for developers. Unfortunate though. But at this stage, I believe Apple needs to curb the conversation away from battery life as much as possible. It's not a differentiation at best - and a hindrance at worse.
 
Is it me or the Apple culture has become more like "walk away" from stuff?

I still believe the iPad is not a mandatory tool. At least not for what I am using it.

Do I have it?
Yes.
Do I regret buying it?
Yep....

I have the feeling the Watch is on the same page. I will be really waiting before jumping on the Watch train.

But this is where I stand.
I still love Apple's iPhone, iMac and MBP lines. They suck when it comes to reliability (I buried 2 MBPs and almost had a dead iMac due to GPU issues).

Apple - stop walking away from stuff, start walking towards new, real innovative things.

That's the company I love.
 
When I had the Moto 360 there didn't seem to be much value outside the default apps that it had. I don't know if it was Android Wear in it's infancy or I just didn't spend that much time trying to figure it out. But it seems like the Apple Watch seems to have more to offer with all of the apps the developers are creating. Whether I get it or not is still on the table as I don't really see too much of a need for a smartwatch at this time.

I agree with much of this.

The 360 had a neat "toy" aspect to it, and I did love the notifications, and being able to glance at it quickly. Outside of that, it just felt like normal Android, shrunk down to a small screen. I can imagine that newer firmware has helped it, however it felt a bit laggy, and I ended up liking the round face much less than I would have expected over time.

The other wearable that I have tried (the Microsoft Band), just felt like a bizarre shaped digital watch, that had some health features enabled, and the ability to display (some when it worked properly) notifications.

I am curious to see how well the Apple watch does, and am excited to experience some of the innovation (much of which is glossed over) that this device may (or may not) add to my daily routine.

If the thrill doesn't wear off within 2 weeks (like the 360 and Band did for me), I will be impressed!
 
Cook is simply rewriting history. There was a big demand for MP3 players at the time apple released its ipod, it only took apple several generations to get it right and sell any significant amount(mainly due to bad design decisions)

Same for iphone & ipad but those were instant successes .

Apple watch is quite something different, apple seems to find the need to stress "you need it" but at the same time try and market it as a fashion item you got to have .

I remember the iPad being panned....it was not a device people thought would be needed and here we are 5 years later and everyone has a tablet.

People may have been in on MP3 players, but the iPod itself wasn't accepted right off the bat. Cook is right in that there were many critics of each of these products at the onset and look at them now.

There are plenty of people who are greatly anticipating the Apple Watch. There are also those who think it'll be DOA. History tells us that, when it comes to Apple, go with the former rather than the latter.
 
Cook is simply rewriting history. There was a big demand for MP3 players at the time apple released its ipod, it only took apple several generations to get it right and sell any significant amount(mainly due to bad design decisions)

Same for iphone & ipad but those were instant successes .
I think you need to define what you mean with 'big demand' and 'instant success'. Otherwise it could be that your definition of 'instant success' is rather one of it-felt-like-an-instant-success which essentially allows you to decide at will what is a success and what is not.
 
I'm surprised he didn't include another big reason for changing connectors... Changing a connector is an easy way to take money from your pocket and put it in his.

I'm just waiting for the next generation MacBook Pro with the "new and improved" single connector. Don't worry they will offer a bunch of "magical dongles" starting at $79.95 to make it the "most versatile" computer ever.

How much money do you think the most valuable company in the world makes off changing connectors and additional cables?
 
Why does he need to keep mentioning Jobs, he's the CEO, Jobs died years ago.

Because Jobs was a VERY influential, respected person - who STILL is associated with the Apple brand.

Does the CEO of Jim Henson's Creature Shop still talk about Jim Henson? Does the CEO of Disney still talk about Walt Disney? Yes and yes. And this is NORMAL for influential CEOs. It's not like the CEO of Foot Locker is talking up the former CEO of Foot Locker. You show your bias (regardless of owning Apple products) by not understanding this.
 
Steve Jobs Office in new campus?

Wonder if they will make a Steve Jobs office in the new campus... Or would that be weird, like if they cannot move on, or so? Or is it so integrated in Apples DNA that he HAS to have an office?
 
Cook is simply rewriting history. There was a big demand for MP3 players at the time apple released its ipod, it only took apple several generations to get it right and sell any significant amount(mainly due to bad design decisions)

Same for iphone & ipad but those were instant successes.

"We weren’t first on the MP3 player"

No sure what he's supposed to have been rewriting

What is it with comprehension levels these days? "it only took apple several generations to get it right...Same for iphone & ipad but those were instant successes"

So how's that the same?
 
We changed our connector, even though many people loved the 30-pin connector. Some of these things were not popular for quite a while. But you have to be willing to lose sight of the shore and go.

He said as they charged an extra 30 bucks for an adapter to "soften" that blow... you know, "for innovation...".
 
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