Tim Cook: Innovation 'Deeply Embedded' In Apple, Company Has 'No Issue' Coming Up With New Ideas

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 27, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple plans to launch new products in categories where it doesn't currently operate, according to comments from CEO Tim Cook. During today's earnings call, Cook said that innovation is "deeply embedded" in everyone at Apple and that the company has "no issue" coming up with new projects to work on.
    Since the introduction of the iPod, Apple has concentrated on launching new products in markets where it sees significant room for improvement. With its touch-focused design, the iPhone was a significant departure from its competitors when it was introduced in 2007, and the iPad, introduced in 2010, dominated the tablet market from launch.

    Currently, Apple is rumored to be working in the wearables category, which Tim Cook previously suggested was "ripe for exploration" as there are no significantly popular products in that market. Apple is researching a host of possible features for its much-rumored smart watch that would set it apart from existing products on the market, including a range of biometric sensors.

    Apple has also expressed interest in the television, with Steve Jobs claiming to have "finally cracked" the design for a simple integrated television set that's simple to use.

    While reports have suggested that the iWatch could make an initial appearance in 2014, Apple's television plans are somewhat more nebulous and may have been put on hold in order for the company to work on wearables, which would be in line with today's comments on focus.

    During the call, Apple Corporate Controller Luca Maestri also confirmed the company is heavily investing in areas that will generate new products and services and Peter Oppenheimer said that Apple "remains confident in the new product pipeline."

    Article Link: Tim Cook: Innovation 'Deeply Embedded' In Apple, Company Has 'No Issue' Coming Up With New Ideas
  2. diddl14 macrumors 6502a


    Aug 10, 2009
    That's great news for Samsung as it makes their life a lot easier!
  3. AnalyzeThis macrumors 6502

    Sep 8, 2007
    Really? So this is why Apple did not came up with anything new since Jobs departure. Really, really sad, just sad. It is not exactly a break-through to make things wider, smaller, longer, lighter or add colors.
  4. lilo777 macrumors 603

    Nov 25, 2009
    You are wrong. They increased the size of iPhone screen.
  5. musika macrumors 65816


    Sep 2, 2010
    New York
    They'll be just fine. People have to cool it.


    Because Jobs has only been gone for two and a half years. It took seven years between the iPod and the iPhone. Arguably, Apple has done far more in the past two and a half years than they did in the seven years between the iPod and the iPhone.
  6. KdParker macrumors 601


    Oct 1, 2010
    You have got to be joking.

    How long did it take to come up with iPhone and bring to market?

    Week, month, year....or several years of research and development?

    Give the transition a chance to settle in and lets see what happens.
  7. cwt1nospam macrumors 6502a

    Oct 6, 2006
    Are you really that clueless or are you just paid to be?
  8. dec. Suspended


    Apr 15, 2012
    Or completely revamped, like the Mac Pro. It's not a new "product category" but the entire concept to me is something that shows Apple at it's best.
  9. Lennholm macrumors 6502a

    Sep 4, 2010
  10. KylePowers macrumors 68000


    Mar 5, 2011
    I'd personally like to see them make super awesome bluetooth stereo earphones.

    I have a set of Jaybird BlueBuds X bluetooth stereo earphones, and they're pretty darn awesome. It'd be interesting to see what Apple could come up with.

    I'm also patiently awaiting this supposed SmartWatch, but don't think I'd fork over the horrendous amount of funds presumably required for an Apple-branded television set.

    But don't forget Apple, we're still waiting on a refreshed Mac Mini (Haswell), refreshed Thunderbolt Display (USB 3.0, Thunderbolt 2.0, iMac-like profile, etc.), and refreshed AirPort Express (802.11ac) ;)
  11. Gwonam macrumors newbie

    Jan 27, 2014
    Bleh, Apple's not the company it used to be. Tim Cook, you stink, and so do your speeches.
  12. goobot macrumors 603


    Jun 26, 2009
    long island NY
    Mac pro, retina MacBooks, fingerprint scanner.
  13. SusanK macrumors 68000

    Oct 9, 2012
  14. Gwonam macrumors newbie

    Jan 27, 2014
    You know, this was my favorite company for a long time, not just because of their products but because of their stock. They seem to be losing it. Even though their products are still definitely the best (for the most part), I'm afraid that it won't be that way forever.
  15. Apple Corps macrumors 68020

    Apr 26, 2003

    I feel the same way. If you have the ideas and products - produce and ship them.

    Lacking that, you repeat the same "I feel confident in our pipeline / innovation is embedded in Apple" corporate speak that Cook has been doing for quite some time now.
  16. osx11 macrumors 6502a

    Jan 16, 2011
    People forget that it took Apple 6 years after their iPod release to release the iPhone.

    Another 3 years for the iPad.

    On average, they release a new category every 4.5 years. By that logic, we should see something exciting this Fall.

    And don't forget: With many future products, I think they won't be new standalone categories but rather a replacement for a current device. So for example, instead of the Laptop, they might eventually come out with some hybrid that can boot into both iOS and OSX natively.


    Tim (heaving learned from Steve) believes in surprises. For shareholders it's bitter but it was their choice to invest in a secretive disguised company. For consumers, Apple is a great company that produces awesome technology.

    People here feel like they are entitled to revolutionary products and when Apple doesn't release them to their liking they get all anal about it. Even Apple has limits when it comes to what it can and can not do. Even Apple can't innovate iPhone-iPad-ish every few years.

    And it's always fun hearing people criticize the world's most valuable company and pretend like Apple doesn't know what their doing and are going to fail.
  17. tbrand7 macrumors 6502


    Feb 8, 2013
    New York
    Want to really innovate?

    You know how the company changed their name from Apple Computers to just Apple a few years ago?

    Why not just change the company name to Banana?

    Bananas would take up half the cost the company would use annually in ink since an illustrated banana would take up less printing space than our familiar Apple.
  18. AppleScruff1 macrumors G3


    Feb 10, 2011
    Of course it won't be forever. Nothing lasts forever.:)
  19. gnasher729 macrumors P6


    Nov 25, 2005
    What did Samsung ever come up with on their own? Other than a watch that nobody wants?
  20. yeah, Jan 27, 2014
    Last edited: Mar 4, 2014

    yeah macrumors 6502a


    Jul 12, 2011
    1) A7-Chip, the first 64-bit chip in a phone.
    2) 2012/2013 iMac, quite possibly the thinnest all-in-one.
    3) 2013 Mac Pro, words can't describe the engineering.
    4) iPad Air, all of that horsepower and in a thinner body AND the same battery life, wow. (iPad Mini with Retina, too.)
    5) MacBook Pro with Retina, just amazing.

    If you consider these to not be major engineering/technological advances, then I don't know what to tell you.

    Keep on innovating, Apple. :apple::cool:
  21. gnasher729 macrumors P6


    Nov 25, 2005
    In other words, nothing new except the new stuff that Apple produced :rolleyes:

    In other words, nothing new except the new stuff, and lots more new stuff.

    Apple invented the fingerprint scanner that actually works.
  22. fredaroony macrumors 6502a

    Aug 1, 2011
    Apple did not invent the fingerprint scanner
  23. epic-retouching macrumors member

    Jan 17, 2014
    Would be nice if the negative people did jump ship to competitive brands. Kind of annoying always having to listen to their rants. Even if Apple never innovated again, I know my products are that far ahead of competition for years to come.


    they implemented it perfectly into a phone, that is a bit of innovation right there. If it isn't innovation then you can't say that the wheel was innovation because nature made it already with a smoothed out by the ocean boulder. See what I mean?
  24. Casiotone macrumors 6502a


    Oct 12, 2008
    In a way, it is a new product category : "Ultra compact portable silent 4k editing station" :)

    Sure, most users won't need/care for the portability aspect, but I think a lot of editors/directors working on movie and TV shootings sets will be very happy about it.
  25. AppleScruff1 macrumors G3


    Feb 10, 2011
    So there was never a fingerprint scanner in any other industry that worked in the past? Wow!

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