Tim Cook: Innovation 'Deeply Embedded' In Apple, Company Has 'No Issue' Coming Up With New Ideas

[robertcoogan]

True, Tim!

Yes, Apple has no trouble coming up with new ideas. Then after people know and become used to the new ideas, Apple kills/removes/vaporizes them in upcoming releases.

Still waiting for RSS to come back to Safari.

Still on Firefox.

 

[Todd B.]

Apple *actually* innovates and the tech blogs are silent; Google comes up with ridiculous vapourware and tech blogs lose their minds....

 

[CEmajr]

Common guys, how old are you?
Its simple: Innovation=Apple because the other make the same ideas after them.
iphone 2007, after that everyone do that idea
ipad, after that the market is full of tablets
idea of retina in larger displays, after that the others do that
idea of mac pro build, i am sure this year someone else will start to make, and in 2015 the market will be full


Inovation now days = one idea that all others follows it

Honestly that's really the way that it went down.

The modern smartphone looks like an evolution of the original iPhone. Bar shaped multi-touch phones are the norm of the industry now thanks to the iPhone.

The modern tablet is an evolution of the iPad. It took them a few years but now there is a tablet market that several electronics manufacturers compete in that was virtually non-existent before the iPad.

People on here can call it what they want (innovation, revolution, "feel-good" cosmetics, pleasing the isheep, etc.) but the fact remains of what those products did to their respectable markets.

None of Apple's competitors have shown that they are capable of doing the same in any market segment which Apple competes. When/if they do is when Apple should worry.

 

[cdmoore74]

I have no issue with their hardware. Wish they would endorse jailbreaking and the jailbreak community to fast track their software development.

They will never do this. There is a security risk and app piracy. Got to figure that app develops are happy that they can squeeze all those in app purchases out of you.

 

[xwk88]

Here I'll help u out here's where the walled garden actually limits me,
3rd party keyboard downloads

3rd party stores like the kindle book store and not being able to purchase thru the app and having to go to the website.

3rd party AppStore?

Choice of back up services built in

Default app for file types is the biggest pet peeve I have with iOS.

 

[xwk88]

As for the google glasses if they ever become a product for sale great, so far as a concept it's quite impressive, but for 1500 they'll fail.... Which is why I hope Google has better plans for them I'm done ranting shift is over gonna sleep u kids have fun

 

[maflynn]

Apple *actually* innovates and the tech blogs are silent; Google comes up with ridiculous vapourware and tech blogs lose their minds....

What have they come out with since Steve Jobs passed away - a long overdue refresh of the MacPro? Google is going all out, they're rolling out google glass, chromecast and the chromebook.


I'm not trying to sound anti-apple, but the supposed apple tv and iWatch have been rumored since Jobs was alive but nothing as come out of Cupertino Its time that Apple makes some actual moves instead of tweaking the iPhone or iPad.

 

[Rogifan]

I think Tim Cook needs to put the spurs to R&D department. Compared to others, they spend a lot less and I think the lack of innovation is worrying both investors and apple fans.

What have they done since Jobs passed on? Made their products thinner and used a higher pixel density displays in their laptop. True the nMP is a design marvel but it is years over due.

Did Tim Cook promise last year that new products were going to be rolling out? He needs to hold people accountable.

Were you saying this same thing between 2001 - 2007? I'd rather Apple take their time to get something right than pull a Galaxy Gear just to scratch someone's itch. Plus we all know if/when Apple introduces something brand new it will need to be damn near perfect or they will take an absolute beating in the press and on Wall Street. Get it right and the wait will be worth it in the end.

My guess is the number of Apple fans worried about this is quite small. I have lots of friends and family members who own Apple devices and I can tell you none of them are thinking about Apple's pace of innovation (or lack there of). They use their devices and get on with life and don't really think about Apple (+} any other tech company) that much at all.

 

[639051]

Care to provide a link to those ARM produced CPUs? ARMv8 as used by Apple is just an instruction set.

I think you missed my point. While I misstated that ARM produced a CPU, I meant that Apple did not invent (which I did state this ...) the 64 bit instruction set used in their CPU.

As you stated its used in ARMv8-A, CPU fabs then produce it using the set as defied by ARM.

Again, Apple was the first to PUT it in a a device .. but they sure didn't invent the instruction set.

 

[Todd B.]

What have they come out with since Steve Jobs passed away - a long overdue refresh of the MacPro? Google is going all out, they're rolling out google glass, chromecast and the chromebook.


I'm not trying to sound anti-apple, but the supposed apple tv and iWatch have been rumored since Jobs was alive but nothing as come out of Cupertino Its time that Apple makes some actual moves instead of tweaking the iPhone or iPad.

Google Glass is DOA vapourware, Chromecast and Chromebooks are hardly innovations since Apple have had AppleTV and Macbooks for how much longer (and Netbooks too) (plus who actually uses a $300 web browser??).

Just because Apple focuses on internal tech doesn't mean they're not innovating. Not everyone has to do stupid, far off things that will never see the light of day to be considered "innovating".

 

[639051]

Ios 7 need evolution more then revolution is what I'm trying to say, it needs improvements, and GUI is most of what makes up ease of use, cosmetic changes as u call them, let's see control center, the remake of notification center, the look and feel of folders on the home screen, app switching cards yes ios 7 got new icons THATs it's biggest accomplishments not all the new Apis that it made available to developers...... That's narrow minded.....

Apparently you failed to see that the majority of "features" in iOS 7 have been copies from other sources. The notification and control centers are nothing new, these have been on Android for quite some time now. You're just throwing out "oh the APIs!" because you have no clue what the APIs do compared to what is available on other platforms.

One thing Apple did innovate on was making their iOS 7 offering the least stable mobile experience I have had to date. I guess they were too busy patting themselves on the back for inventing the fingerprint scanner....

Google Glass is DOA vapourware, Chromecast and Chromebooks are hardly innovations since Apple have had AppleTV and Macbooks for how much longer (and Netbooks too) (plus who actually uses a $300 web browser??).

Just because Apple focuses on internal tech doesn't mean they're not innovating. Not everyone has to do stupid, far off things that will never see the light of day to be considered "innovating".

First off, a product that Google has yet to offer to the vast majority can hardly be considered vaporware, so check your understanding there.

Chromecast while not being new already offers more flexibility than AppleTV EVER has (unless you count ATV2 when its rooted). With AppleTV you're locked into the iTunes buying system, with no escape if you want to use any other source (think Xbmc, plex, etc). With the Chromecast I already have the ability to easily stream Netflix, Plex, Youtube and a growing number of apps "from" my device to the TV. The fact its also $35 (and can be found cheaper frequently) makes it a no brainer.

You ask who uses a $300 web browser? I know many people who have purchased one and enjoy using it. They can use Chrome and all of the apps that come with it now days (do tasks using an office suite, etc). If you want to do that in Apples ecosystem you're going to spend at minimum $500-600 and end up with an iPad + keyboard, if you want a laptop .. well .. $999 is the starting price.

 

[samcraig]

Were you saying this same thing between 2001 - 2007? I'd rather Apple take their time to get something right than pull a Galaxy Gear just to scratch someone's itch. Plus we all know if/when Apple introduces something brand new it will need to be damn near perfect or they will take an absolute beating in the press and on Wall Street. Get it right and the wait will be worth it in the end.

My guess is the number of Apple fans worried about this is quite small. I have lots of friends and family members who own Apple devices and I can tell you none of them are thinking about Apple's pace of innovation (or lack there of). They use their devices and get on with life and don't really think about Apple (+} any other tech company) that much at all.

I agree with almost everything you said. However - the one thing that's faulty logic is the comparison to 2001-2007. That's the past. And the technology "space" and competitive landscape was different then. Not to mention social media which is where you'd be discussing or reading about all this crap.

 

[MisakixMikasa]

Oh yes the smart tv that requires a reboot of the router for the inbuilt wifi to work every time u to use the smart hub.
Requires 4remote controls - a remote that requires a look at it because the buttons are so compactly squished together.
Voice and motion controls which don't work unless u shout / wave like your on fire.

Examples of poorly implemented 'paper features' crap

No...my Samsung SmartTV does not require me reboot router build in WiFi to work when using smart hub. Remote control is just like other remote control, it is not that complicated. Samsung TV do lots more than Apple TV do, and I do not find Apple a Remote is that good at all.

----------

Were you saying this same thing between 2001 - 2007? I'd rather Apple take their time to get something right than pull a Galaxy Gear just to scratch someone's itch. Plus we all know if/when Apple introduces something brand new it will need to be damn near perfect or they will take an absolute beating in the press and on Wall Street. Get it right and the wait will be worth it in the end.

My guess is the number of Apple fans worried about this is quite small. I have lots of friends and family members who own Apple devices and I can tell you none of them are thinking about Apple's pace of innovation (or lack there of). They use their devices and get on with life and don't really think about Apple (+} any other tech company) that much at all.

First generation iPhone is far from perfect. iPhone 1 can be described as dump phone with touch screen. Lack of features on iPhone is is shocking, no copy and paste, no MMS, you cannot even customize home screen. If something is right, that iPhone 1 with iPhone OS 1 bios good foundation for future iPhone and it had some good features were not presented on other smartphone.

However, if you call iPhone 1 is perfection, then I disagree

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Yes, Apple has no trouble coming up with new ideas. Then after people know and become used to the new ideas, Apple kills/removes/vaporizes them in upcoming releases.

Still waiting for RSS to come back to Safari.

Still on Firefox.

Firefox won't build iOS version because of restriction of iOS...

 

[639051]

First generation iPhone is far from perfect. iPhone 1 can be described as dump phone with touch screen. Lack of features on iPhone is is shocking, no copy and paste, no MMS, you cannot even customize home screen. If something is right, that iPhone 1 with iPhone OS 1 bios good foundation for future iPhone and it had some good features were not presented on other smartphone.

However, if you call iPhone 1 is perfection, then I disagree

People tend to romanticize things in the past that they were fond of. I had the original iPhone and thought it was a fantastic device, but it was quite crippled from the start. As you stated with no MMS it was rather irritating for friends to share photos, something that had been done for quite some time before the iPhone. AT&T implemented a system that allowed you to get those MMS messages but it was cumbersome and failed frequently.

It was a great start over what had been the smartphone market .. but yeah, NOT perfection.

 

[Vtwo]

What have they come out with since Steve Jobs passed away - a long overdue refresh of the MacPro? Google is going all out, they're rolling out google glass, chromecast and the chromebook.


I'm not trying to sound anti-apple, but the supposed apple tv and iWatch have been rumored since Jobs was alive but nothing as come out of Cupertino Its time that Apple makes some actual moves instead of tweaking the iPhone or iPad.

No offense, but you know there are product cycles, right? Products like the iPhone/iPad take several years to development. So what we are getting now was likely in development while Steve was here.

Google works differently in that it just throw things out there in 'beta' and see if it works. While Apple makes it work before selling it. Both ways have their advantages and disadvantages but it makes them very harder to compare them directly. Google isn't really even a hardware vendor, they are a service provider that let's you use their services by looking at ads.

----------

Apparently you failed to see that the majority of "features" in iOS 7 have been copies from other sources. The notification and control centers are nothing new, these have been on Android for quite some time now. You're just throwing out "oh the APIs!" because you have no clue what the APIs do compared to what is available on other platforms.

One thing Apple did innovate on was making their iOS 7 offering the least stable mobile experience I have had to date. I guess they were too busy patting themselves on the back for inventing the fingerprint scanner....



First off, a product that Google has yet to offer to the vast majority can hardly be considered vaporware, so check your understanding there.

Chromecast while not being new already offers more flexibility than AppleTV EVER has (unless you count ATV2 when its rooted). With AppleTV you're locked into the iTunes buying system, with no escape if you want to use any other source (think Xbmc, plex, etc). With the Chromecast I already have the ability to easily stream Netflix, Plex, Youtube and a growing number of apps "from" my device to the TV. The fact its also $35 (and can be found cheaper frequently) makes it a no brainer.

You ask who uses a $300 web browser? I know many people who have purchased one and enjoy using it. They can use Chrome and all of the apps that come with it now days (do tasks using an office suite, etc). If you want to do that in Apples ecosystem you're going to spend at minimum $500-600 and end up with an iPad + keyboard, if you want a laptop .. well .. $999 is the starting price.

You can't compare the price of chromecast with AppleTV because chromecast is just a receiver. It is pretty much a wireless version of a HDMI cable.

As for chromebooks, although it is limited, it does serve a market that just require the basic. Like how the ipad is limited but is enough for its purpose.

 

[Thunderhawks]

What Tim really meant to say:

If you all leave us alone, we'll come up with more good product ideas. We are evaluating several, but are not satisfied or convinced they are ready for prime time.

I can't really worry about our stock price, because that is not how we tick.
We do tick by our own timing!

The categories/markets we created with iPod, iPhone and iPads are saturated and all we can do is spec bumps and minor upgrades integrating newer technology.

To come up with new stuff takes a while . If it was that easy everybody would do it. We are not interested to make short lived low margin gadgets.

Innovation is not always coming up with something totally new. It can be interpreting existing technologies, expand on them or make them easier to use.

In that context we will buy companies or knowledge which strategically fit. We do not claim to have invented or invent everything we use.

Overreacting on rumors is not Apple's style.

In the meantime enjoy the products we gave you and if at any time you do not like what we do, you can sell your stock, buy other products which fit your personal needs and if you know better what Apple and I should do, please send me your resume.

 

[subsonix]

I think you missed my point. While I misstated that ARM produced a CPU, I meant that Apple did not invent (which I did state this ...) the 64 bit instruction set used in their CPU.

As you stated its used in ARMv8-A, CPU fabs then produce it using the set as defied by ARM.

You miss the point. A CPU is not manufactured from an instruction set. An instruction set is an interface and design constraint, you must implement that in a CPU for it to be compatible with said instruction set. That is, you must design a CPU, which is what Apple did. A fab is then manufacturing that design.

 

[HAMEYO]

Really? So this is why Apple did not came up with anything new since Jobs departure. Really, really sad, just sad. It is not exactly a break-through to make things wider, smaller, longer, lighter or add colors.

It's EASY to Critisize Others.

----------

You know, this was my favorite company for a long time, not just because of their products but because of their stock. They seem to be losing it. Even though their products are still definitely the best (for the most part), I'm afraid that it won't be that way forever.

You Seem to BE tOO NAïVE to say SO, OR YOU're JUST DISGUISING to BE SO !

We ALL Know AAPL is BADLY MALICIOUSLY MANIPULATED by VILLAIN.

 

[639051]

You miss the point. A CPU is not manufactured from an instruction set. An instruction set is an interface and design constraint, you must implement that in a CPU for it to be compatible with said instruction set. That is, you must design a CPU, which is what Apple did. A fab is then manufacturing that design.

I miss the point then on CPU design. I do not miss the point that Apple did not invent "64 bit" which is what the initial comment was.

 

[LordVic]

Y
I fail to see what the big crippling effect is with the walled garden.

Save an attachment from your email

 

[Romy90210]

Don't worry kids.. Apple has great ideas and new products in line for 2014/15/16 and beyond.. Like upgrading the same old stuffs.. Iphone,ipad,ipod & retina macs.. Yeah great new products.. Its time for Apple to stop playing catch up and actually release something new or add features that rock ages devices don't already have...

 

[LordVic]

Apple is not an innovative company. They're an excellent integrator, they are very skilled at using their financial weight to gamble in absorbing new tech into their products (not every gamble paid off), and they are utterly brilliant at incorporating fashion into their products.

They're the Burberry of the tech world. But innovative, not really. They just don't do anything fundamentally new.

Many people forget this. They like to shout that Apple "invented the mp3 player". "Invented the smartphone" and the like.

the iPod was not the first Mp3 player on the market. Not even the first with links to a music store online.

What they were, was a company that managed to make a MP3 player device that was fairly easy to use (Ripping off the UI of Creative Labs to do so), in a white, fancy Fashionable product that non tech geeks wished to own.

It wasn't ground breaking technologically. it had some cool different ways of doing things. But overall it was still an MP3 player.

Similar came about with the iPhone. it wasn't the first smartphone. wasn't the first touchscreen device. BUt, again, what they did was take the Smartphone out of the hands of the geeks, and make a product that your mom and dad would not mind being seen carrying around. The Jock and cheerleader in highschool no longer thought it was "uncool" to have a smartphone cause of the Apple logo and design.

Apple did change the ballgame. They have innovated in the past. But to say they're the best innovators and the best tech company in the world whose never copied anyore else and completely self sufficient is completely erroneous.


I also am getting sick and ****ing tired of this "Innovative" word being tossed around like candy.

Innovation: To introduce something new and never seen before. To implement new methods and things that haven't otherwise been done or seen before.


Adding more resolution to a screen was only "innovative" the first time it was done. Adding a few more Mhz to a CPU isn't innovation. Removing useful features (EG Media drive from iMac's) just to make it a few CM thinner, isn't innovation.

the First ever 64bit CPU in a Mobile phone? Innovation.

making a Finger print scanner work in a mobile phone better than your competition isn't innovation.

Shaving a few MM from the thickness of your phone is not innovation.

The best question you can ask yourself to clarify "is this innovation" is to ask yourself "Have I seen this technology, anywhere before? in any form?". Just because Apple might make it work the best within their systems and ecosystem didnt mean they are innovating it. Refining, Perfecting? sure. But the inventors and innovators? no.

 

[k995]

I'm sorry but I'll have to respond to this, first go check out the review from a anand on the Mac Pro and it's competition then come
back a tell me more about similarly priced machines being faster and better I know it's a 10 page read but try......

Ah I see the issue, you only compare to other older mac pro's and now you add in price as well.

I of course compare to other brands. The anandtech article doesnt compare to anything else then years old apple hardware .

As for the original iMac, u just repeated what I said it was basically a nicer packaging of what was available at the time.....

A lot more then just nicer form factor .

The iPod and it's click wheel and the touch UI of the iPhone,
don't forget the multitouch track pad u can get with any
iMac today is there a comparison out there from anyone else for gesture based multitasking on the desktop??
Again it doesn't feel like ur arguing against my point but for it.....

I disagree with the track pad and all the rest is from 7-10+ years ago.

My point is that apple has stopped innovation the last years. Besides a track pad and the mac pro you havent mentioned anything thats from the last couple of years.

Ios 7 need evolution more then revolution is what I'm trying to say,
it needs improvements, and GUI is most of what makes up ease of use, cosmetic changes as u call them, let's see control center,
the remake of notification center,
the look and feel of folders on the home screen,
app switching cards yes ios 7 got new icons THATs it's biggest accomplishments not all the new Apis that it made available to developers...... That's narrow minded.....

And all copied from others.

Apple needs innovation in iOS not slightly better ways of doing it or copy paste from other mobile OS' .

Siri was a nice but failed attempt at innovation .

Easier or not I don't own a mac laptop only a iMac I run as a server and my iPad mini from where I control it on the go. We have different needs,
it seems and a MacBook Air would not be able to run an apache server, a plex media server, along side a mail service with my domain, and an open directory.
A Mac Pro would be great for me but I can't afford one, so I went for the thin iMac and I'll tell u now it's a beast.

I have an imac as well and several windows PC's one which acts as server.

The macbook air plays mainly the role you use an ipad for.

And yes you can do everything you say on the ipad but its clumsy .

And your ability to use what's app is what makes this walled garden not as walled as u say, u have options u use whatsapp others use Facebook messenger,
google hangout, viber, or skype, and non of them work with the other same as iMessage so again what's ur point????

iMessage only works on ios, all the others across devices . Making it for most people useless or lacking in functionality.

Same goes for example for airplay

iMessage has the advantage of being transparent to the user, in other words u don't have to do much to use it, it just works,
well most of the time again apple makes great stuff but not 100% flawless at ios 7 launch there were activation issues with iMessage.....
Yet I use it because it's just there.... I can turn it off and use watsapp but why would I if it works???

Thats wasnt my point, apple makes it this way. They could make you're and my life actually easier by letting that walled garden just a little bit more open, but in a lot of cases they
simply refuse .

Usualy the excuse is "to provide the best service ..."



Anyway all besides the topic apple needs to get back to innovating. If it takes them years to catch up what others are doing, or even worse catch up what the jailbreak scene is doing, you are doing it wrong.

 

[uknowimright]

does TouchID really work that well? my gf disabled it on her 5S because after a while it won't take her fingerprint (happens to her dad too)

it was pretty spiffy when it worked, though

 

[winston1236]

You are wrong. They increased the size of iPhone screen.

And they repackaged the ip5 and called it the ip5c and thought nobody would notice? Thats not innovation.