Ahead of the launch of the iPad Pro, Apple executives have been doing a series of interviews to drum up excitement and interest in the device. Earlier today,
The Independent published an interview with Tim Cook where he shared his thoughts on the Apple Pencil and the iPad Pro's target market.
This afternoon,
The Telegraph published a second interview where Tim Cook spoke further on his vision of the iPad Pro as a PC replacement and how tablets are subsuming the PC market. According to Cook, the iPad Pro will serve as a replacement for a notebook or desktop computer for "many, many people."Cook also said the iPad Pro will be highly appealing to artists and other creatives, pointing towards the ease of use of the Apple Pencil and the iPad Pro's sound system, two features he also highlighted in his
earlier interview with
The Independent.
According to Cook, sales of the new Apple TV were "very strong," a sentiment he echoed for the Apple Watch, which will "set a new record this quarter." Cook also said Apple doesn't have plans to introduce sensors or other health features that would cause the FDA to get involved with the device. He didn't rule out the possibility of other products that require FDA approval, like apps.Tim Cook's interview, where he also speaks on the iPad mini 4 and device cannibalization, the health benefits of the Apple Watch, and the possibility of an Apple subscription service is well worth reading over at
The Telegraph.
Apple's iPad Pro will go on sale online on Wednesday, November 11. Pricing for the iPad Pro starts at $799 for the entry-level 32GB Wi-Fi only model. A 128GB Wi-Fi only model is available for $949, and a 128GB Wi-Fi + Cellular model is available for $1,079.
Article Link:
Tim Cook: iPad Pro Will Replace Notebooks and Desktops for 'Many, Many People'