Precisely. Look where IBM is now.And Louis gerstner when he took over ibm knew nothing about technology either.
They are a cautionary tale.
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Apple WAS disrupted by those cheaper phones. Apple is clinging to the margins of the market they invented; barely hanging on and facing an increasingly grumbly user base.And I think it says something when so many self-styled tech blogs and analysts continue to get Apple so wrong.
Maybe Apple is just one of those tech companies where conventional tech wisdom just doesn’t apply. Like how in 2013, people were claiming left and right how Apple would be disrupted by cheaper android phones that were supposedly good enough. Yet Apple would go on to introduce more expensive phones, and proceed to sell more iPhones as a result. Everything Apple has done seems to defy traditional disruption theory. They have done the opposite of what many a critic claimed they ought to do, and prospered for it.
Something for the naysayers to reflect upon, perhaps?
The "Apple is overrated" meme is popular among millennials and Gen z now because they keep getting burned by Apple hype and Apple price tags not corresponding to the buggy phone with a fragile screen and bad battery life they end up with.
Never mind the desktop which they seem to have quietly abandoned and hoped nobody would notice.