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Except there is no evidence of a gloomy set of data. None at all. ASPs are good, volume is good, profit is good. They sold a ton of X's.
I didn't suggest that there was any gloom in the data. I just gave a hypothetical example of how iPhone sales could be heavily weighted toward earlier phones and still support Cook's comment. And if Apple doesn't provide sales by model, how are we to know the reality? If each other model had 12.49% of sales, the X would be left with 12.57% of sales, or about 1/8 of the total, and still make Cook's statement true. But it would raise a lot of questions - if this is the best darn iPhone ever made, and the basis for the future, then why do seven out of eight iPhone buyers shun it? All hypothetical, of course, since we don't know the true breakdown.
 
Market share every day of the week and twice on Sunday.

Market share speaks to trajectory.

I would rather be the company taking over the market with my ecosystem than the company languishing in the corner not selling too many phones (true story look it up -- only 15% of smartphones sold come from Apple).

Net profit paradoxically correlates to poor positioning when it comes to technology companies.

If they are making a tonne of gross profit and not reinvesting it, they are usually milking old ideas.

Which is exactly what we've got here.

Bad scene man. It's a bad scene.

So in short, you would rather have more votes than win the election?

Apple is a hardware company. A smaller market share still translates to an impressive number of users in an absolute sense, more than enough to sustain its own thriving ecosystem, especially when not all users are created equal to begin with. By virtue of having aggregated the best customers, this gives Apple the advantage when it comes to pushing new products such as the Apple Watch and Airpods.

Why do you think the best apps comes to iOS first or exclusively?

Eyes on the prize. Apple knows its business model is unlike google or amazon and I for one am glad Apple isn’t distracting itself by chasing after market share (much less profitless market share).
 
Sorry, I'm not into Android. I have no clue what they offer software-wise and am not interested in it because it is Apple that promises me innovation and technological advantages for the rising premiums I pay for its products. And frankly what they offer software-wise is becoming more of a mess with every major release. I have five pending bug reports for iOS 11, mainly regarding notifications and homescreen - none of the issues has been resolved over the last months.

That’s not any longer the Apple I gladly gave my money to because I knew I was getting high quality products and a hassle-free user experience in exchange.
Being overwhelmed by new features is not new. Under Jobs, Apple did the same thing. Remember Leopard? Apple decided to refocus on refinements on Snow Leopard. The same can be said on iOS 11, as Apple said iOS 12 will focus on refinements. This is the nature of tech companies in general. Jobs himself said that Apple work like a big startup.

But feel free to ditch Apple if they are not worth your money anymore. I wouldn’t want to buy products I hate.
 
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I guess you don't comprehend the numbers. ASP is dropping, ergo, X sales are dropping. It may still be outselling the other models but its pickup rate IS dropping faster than the others. Cooks numbers support that, but he can't come out and say that in lay terms.

ASP went up
 
So in short, you would rather have more votes than win the election?

Apple is a hardware company. A smaller market share still translates to an impressive number of users in an absolute sense, more than enough to sustain its own thriving ecosystem, especially when not all users are created equal to begin with. By virtue of having aggregated the best customers, this gives Apple the advantage when it comes to pushing new products such as the Apple Watch and Airpods.

Why do you think the best apps comes to iOS first or exclusively?

Eyes on the prize. Apple knows its business model is unlike google or amazon and I for one am glad Apple isn’t distracting itself by chasing after market share (much less profitless market share).
We are in agreement.

Apple knows what it is going after and they are doing a fine job of that.

They just used to go after something else; namely changing the entire world. Not selling earbuds to yuppies.

I miss those days.
 
Same can be said for many posters here who predicted doom and gloom because the "lousy" sales of the X would be the ruin of Apple. I don't call those posters here as experts or prognosticators. That insults real experts and prognosticators.

Haha, well it’s funny how upset some posters here get upon reading rumors... they read it as if they were reading factual news and then get upset at Apple as if it already happened.
 
Do not be confused. They are a minority player.

Just because you see an iPhone in every hand in southern California, it does not mean that the iPhone is popular.

Did I just blow your mind?

15%. Say it with me.

15% of smartphones sold are made by Apple.
What is missing in your analysis is some simple but important details.
1. There are ~100 smartphone makers in the whole world, maybe more.
2.  Makes the most money from smartphone sales compared to any of the other 99.
3. If I look at the whole market of 100 manufacturers, and figure  has 15% of ALL sales, then that leaves the other 85% of sales to be split among 99 other companies.

I think  pretty much has the market, that they invented, figured out. Your argument MIGHT have made sense if you were comparing iOS to Android, but since that isn't your point, your argument holds no weight.

Did I just blow your mind?
 
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Yeah as long as it is a pick up game against your classmates at lunch.

Yeah it's a winner.

15% of smartphones sold are from Apple.

Process that for a minute.

In an industry that they invented and had a multi-year head start on.

That's not a superbowl win.

That's a participation trophy.

And Apple earns...what’s the number? 80 some percent of the total global smartphone profits. The name of the game is making money, and if you can do that supplying less volume, it only gives Apple a whole lot of opportunity in the future.
 
And Apple earns...what’s the number? 80 some percent of the total global smartphone profits. The name of the game is making money, and if you can do that supplying less volume, it only gives Apple a whole lot of opportunity in the future.
Is it?

Used to be changing the world.

Steve RIP
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What is missing in your analysis is some simple but important details.
1. There are ~100 smartphone makers in the whole world, maybe more.
2.  Makes the most money from smartphone sales compared to any of the other 99.
3. If I look at the whole market of 100 manufacturers, and figure  has 15% of ALL sales, then that leaves the other 85% of sales to be split among 99 other companies.

I think  pretty much has the market, that they invented, figured out. Your argument MIGHT have made sense if you were comparing iOS to Android, but since that isn't your point, your argument holds no weight.

Did I just blow your mind?
Yeah if you slice and dice the data disingenuously enough you can find a way where 15 percent of sales makes you a market leader.

Of course I am talking platform because platform is the only thing that matters. Apple’s platform gets 15 percent of sales whereas the competitor's gets almost all the rest.

You should work in marketing.
[doublepost=1525324072][/doublepost]
Apple already spends more than $10 billion for R&D. $100 billion budget for R&D will mean 50% of their revenue, which does not make sense.
spending money on R&D doesn't make sense but handing it out to strangers to artificially juice the stock price does?

You are CEO material.
 
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We are in agreement.

Apple knows what it is going after and they are doing a fine job of that.

They just used to go after something else; namely changing the entire world. Not selling earbuds to yuppies.

I miss those days.
I do too, and I don't think those days are ever coming back.

Why would it? Apple has gone from challenging the status quo to becoming a part of this status quo. It's no longer the scrappy upstart on the brink of bankruptcy and having to contend with heavyweights such as Microsoft and Nokia. The rebel has turned into part of the system itself. Those who go against the establishment eventually become part of establishment or replace it entirely. Every countercultural movement is culture by definition. Everything becomes a product, even if the creator doesn't want that. Every revolution—political, cultural, technological—in the history of the world has been like this.

In summary, Apple is right where it wants to be - at the top of the pecking order and there is zero incentive for it to upset this new world order.
 
Except there is no evidence of a gloomy set of data. None at all. ASPs are good, volume is good, profit is good. They sold a ton of X's.

Except, if you look at their accounts, they have a ludicrous increase Y/Y in unsold inventories. From $778 million to $2.8 billion (page 4 from their 10-Q, if you're interested). That's a lot of unsold stock.
 
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Gee, Gruber is such an arrogant manchild emotionally invested in a mega corporation -- its hilarious! He's a bad look for Apple imo,

Check out his latest blogpost on-
...
scroll down a little, from merely days ago:
Or, instead, you could search for "oled" on his page and see that there's more than just these two mentions. You know, instead of calling people names.
 
So pretty much what the data has been saying - it hasn’t flopped by any means, but it has done something relatively unusual for an iPhone - underperformed expectations.
 
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Yeah if you slice and dice the data disingenuously enough you can find a way where 15 percent of sales makes you a market leader.

Of course I am talking platform because platform is the only thing that matters. Apple’s platform gets 15 percent of sales whereas the competitor's gets almost all the rest.

You should work in marketing.
Just using the numbers YOU posted. YOU, not somebody else. Simple math says that the other 85% of sales, divided by 99 gives each of the others ~0.85% of the remaining sales. Yes we know Samsung sells a bunch more than 0.85% but you are the one harping on how 15% is so poor yet your own posted details don't support your comment of not being in good shape.
I still think  is fine with where they are at. You don't feel that way I guess.
 
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So pretty much what the data has been saying - it hasn’t flopped by any means, but it has done something relatively unusual for an iPhone - underperformed expectations.

It underperformed Apple’s expectations but overperformed analysts trying short. Win on both sides
 
Just using the numbers YOU posted. YOU, not somebody else. Simple math says that the other 85% of sales, divided by 99 gives each of the others ~0.85% of the remaining sales. Yes we know Samsung sells a bunch more than 0.85% but you are the one harping on how 15% is so poor yet your own posted details don't support your comment of not being in good shape.
I still think  is fine with where they are at. You don't feel that way I guess.
Google's OS is on >80% of smartphones sold and apple's is on 15%. Google dominates mobile in a way that will be impossible to unwind.

In a market that Apple invented and had a giant headstart on.

Apple kowtowed to Google and gave up their control of smartphones. Because they were scared to take risks and didn't want it bad enough.

Now they live on the scraps from Google's table.

Not sure how that is defensible.
 
Google's OS is on >80% of smartphones sold and apple's is on 15%. Google dominates mobile in a way that will be impossible to unwind.

In a market that Apple invented and had a giant headstart on.

Apple kowtowed to Google and gave up their control of smartphones. Because they were scared to take risks and didn't want it bad enough.

Now they live on the scraps from Google's table.

Not sure how that is defensible.
Yet Apple make more money than google. The iPhone sells more units than any individual android handset.
 
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Google's OS is on >80% of smartphones sold and apple's is on 15%. Google dominates mobile in a way that will be impossible to unwind.

In a market that Apple invented and had a giant headstart on.

Apple kowtowed to Google and gave up their control of smartphones. Because they were scared to take risks and didn't want it bad enough.

Now they live on the scraps from Google's table.

Not sure how that is defensible.
You were almost doing well with your first two sentences.
Lets try a different analogy. Ford invented the automobile and the industry. Today Ford is only #5 (Apple is #2 in it's category) Did Ford Kowtow to Toyota? And no, not defending or slamming Ford, just picked them randomly.
Your contention seems to be that  is a has been because it has slipped to #2 yet the #2 folks make the most profit of ANY cell phone manufacturer. By your logic, whoever invents an item, or industry for that matter is a lost cause if they lose their initial first place setting. I'm not sure how your stance is defensible???
 
I like the iPhone X. I miss the bigger screen of my old 7 plus but the iPhone X fits better in the hand. Apple’s plus size phones are more like tiny tablets. It’ll be a difficult decision when they make a new plus size phone. Do you go for lugability or screen size? In the past the decision was made for us. You want a better camera, then, you’ll need the plus size phone. The iPhone X changed all that. It’s dual optical image stabilization makes all the difference in the world. Finally I can zoom in to my children on stage during a performance WITHOUT a shaky camera. I like the smaller for factor but I can imagine that a bigger screen and longer battery life will persuade many to go for the larger device even if there’s no insensitive to upgrade because of the camera.
 
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