Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Yup, where’s the SE’s replacement Timmy Mcscrooge?

Obviously the smaller, cheaper phones were TOO popular and cannibalising some of their high end sales. The thing is, I've bought iPhones every 2 year cycle since day one, yet this is the first time I may have to skip due to the XS benig too expensive and there being no smaller alternative. :/ I don't want an uber expensive phablet!
 
I still don't get how Apple use exchange rates for us in Europe. The Xr is 749 in the us, in Sweden it is 849$ using the same rate. Then add 25% vat you have a "budget" phone close to the same price as the Xs in the states. I can buy a cheap plane ticket to the US, buy the Xr and go home again and more or less break even.
 
  • Like
Reactions: Grey Area
I think the point you are missing is that before last year Apple used to offer their latest and great phones/tech for prices that were 2-300 less ($599/699). Yesterday they just put 10-20 percent markups on their newest...just because.....because growth for smartphones is stagnant and they have to make up the revenue. Yesterday Apple proved so blatantly that the shareholders are their biggest responsibility. Why not just come out and say it. Yes we always knew that, but they dressed it up very well to make people be ok will spending a little more. The keynote overall was dreadful yesterday. If you're gonna screw people with pricing at least romance us a little first. Instead Phil came out as the proverbial nerd trying to land a first kiss and failed miserably. Loads of techo-babble doesn't entice people to buy smartphones anymore, it never really did. Its about features. This isn't 1995. Speeds and feeds. No one cares, Steve Jobs said that himself. I thought he engrained that into the DNA of Apple, but sadly Apple has become a very very different, unrecognizable beast. Hopefully the market slaps them around a little out of whatever trance they're in.

The LATEST entry NEW iPhones before this announcement started at $699 and $799 for the iPhone 8 and iPhone 8 plus from last year. The X was $999. They DID NOT start at $599/699...you just aren't being truthful with facts here at all.

So now, you have the iPhone Xr coming in between at $749.That's $50 up on the 8 pricing and $50 DOWN on the plus sizing giving you the inbetween price of $749 for the latest entry phone

Apple didn't put any markup on their newest phones here, you're actually getting the inbetween of the sizes now and no more normal/plus iteration on the entry level latest phone.

#facts.
 
Well, what is the limit then? What dollar amount do you say is below the "ludicrous" threshold?

What is your time worth? Is it not ludicrous for my auntie to still use an iPhone 5 with cracked screen and pay $60 per month for cellular contract? Whats the cracked iPhone 5 worth?
I pay $34 per phone for verizon “unlimited”. Anything over $40 a month is not going to happen. Which is why the family didn’t get smart phones until last year. Same with a car, if it is over $20k new, not happening. Smart watch, if over $200, nope. As consumers we should have lines drawn in the sand. They are different lines from person to person but you should know where that line is for you.
 
  • Like
Reactions: AutisticGuy
... and by "serving everybody" he means he'll keep the old, obsolete phones available for people who aren't willing to shell out the big bucks - kinda like the Mac mini, and Mac Pro.
 
Well, the new iPhones are awesome, but the price is hard to swallow. Honestly, I have the 7+, and at this point, I will either wait for next year crop of iPhones or wait when carriers offer BOGO deals on these iPhones. Pay close to MacBook prices on an iPhone is insane despite the amazing tech they have.
 
War is Peace. Ignorance is Strength. And More Expensive is Cheaper.

...and a bubble is a bubble.

The technology market is maturing and slowing down - last year's phones are powerful enough, thin enough and batteries last long enough for most people. Last year, Apple made dramatically increased profits despite a negligible increase actual sales, by the simple expedient of driving down costs and raising prices. Wall Street rewarded them with a $1TN valuation - but that's only a popularity contest voted for by stockbrokers. If Apple want to keep that valuation, they'll have to pull off the same trick next year... so the question is, how often can you raise prices before people stop buying your products? Wall Street only care about next quarter - if they gave a fig about sustainability then we wouldn't have financial crashes and bubbles.

We'll just have to see how many people who paid $1000 for a phone last year (after waiting for what was widely rumored to be a major re-design) will shell out $1200 this year for a marginally better version.

I'm genuinely surprised at all the responses here suggesting that 64GB is plenty.

It depends entirely how you use your phone. Some people just want phone/email/web/organiser and a music player -
You can fit 8 solid days of MP3-quality music into 16GB - and not everybody lives and works in a mobile not-spot that rules out audio/video streaming (and some of us live outside the USA, where we can get decent data plans without paying the earth). Other people want to carry around HD video, shoot photos and video with the phone, carry around massive music collections in uncompressed format and/or install a squillion apps, including memory-hungry games.

Other phones solve that problem by having a microSD card slot. The iPhone has always "solved" it by charging ridiculous prices for models with larger storage.
 
Can you upload images selectively so that if you delete pictures on your device they stay in icloud? Because I sure couldn’t find a way to do that.
If there is an answer to this, I'd like to know. A friend of mine had a 64GB 6S+ which was running out of space, and she needed it to take photos for a recent two-week European trip (yeah, I'm jealous). We deleted most of the photos on her iPhone, assuming they'd be backed up and remain on iCloud - her iPhone, iMac, and iPad are all set to replicate photos to iCloud. When she returned from her trip, the only photos remaining on iCloud and on her iMac were the photos she took on the two-week trip. Years of photos were deleted from both the cloud and her iMac, meaning that after she removed them from the phone prior to her trip, the deletions were replicated on iCloud and then to her iMac. The saving grace was that her iMac was backed up via Time Machine to an external hard drive, where we were able to restore her original photo library, which then re-replicated back to the cloud. I think that's unacceptable as a default, especially if you rely totally upon iCloud for backup security. I'm still trying to find out how to keep local device deletions from replicating those deletions on iCloud. Any solutions, if there are any, would be appreciated. In the meantime, thank the gods for Time Machine and local backups!
 
With most US carriers there was absolutely no discount on cellular services if you bought your device outright. You could either finance your device and be locked for 2 years or buy it full price but either way you’d end up paying the same price for service.

Cost was never the reason for my buying outright. Having the device unlocked and untethered to a carrier also affected the decision.
 
I like how a bunch of Macrumor comments are upset about the prices but nobody will dare mention the sub $450 dollar iPhone. You’re all a bunch of complainers
 
Discussing the iPhone in general, Cook says that, "The role of the iPhone has become much larger in people's lives," and that will justify the price of the devices for many customers.

This is why they have the balls to charge these prices at the end of the day. They know people are addicted and will do what it takes to pay the prices.
 
  • Like
Reactions: RedCloud2017
I would love to see a mini iPhone X priced under $500. Use a 4.7-5.1 inch screen in an iPhone X like design so we have a handset between the size of an iPhone 5 & 6. Remember how pocketable the iPhone 5 series was? I currently own the 5.8 inch iPhone X and while I do love the screen size, the overall handset size is at the max that I would be willing to carry.

I do see that there is a market for Phablet sized phones with monster sized screens. I noticed that most people who like the phablet sized phones are the ones who use their phone as their sole or at least primary computing device.

I personally use a tablet with a 9.7 inch or larger sized screen or laptop for most of my computing needs. When browsing the web for hours at a time, typing emails, gaming, content creation, reading or watching media content etc. it so much better on a tablet or laptop than a phone even with a monster sized screen.

For me a phone is more about portability and being an extension of my other primary computing platforms. I actually spend the most time with my iPad, followed by my 15 inch MBP, then lastly my iPhone. The phone is used mostly for listening to music, taking pictures, quick checking of emails, social media, news and web reference etc.
 
64GB is more than adequate for many. My wife has never eclipsed the 32GB mark on iPad or iPhone.

There is no reason they can't fit two cameras into the Xr body and more flash memory. Not sure what a 2nd camera costs... 20-30 dollar ? I am pretty sure Apple has > 50% margin on each new 2018 iPhone.

It's an interesting pricing strategy. E.g. a 6+ inch Nokia with dual camera and Android One (more upgrades) costs you 300-400 dollar.
 
I like how a bunch of Macrumor comments are upset about the prices but nobody will dare mention the sub $450 dollar iPhone. You’re all a bunch of complainers
But I want the absolute newest in chip, screen, and camera technology at that price point! <- Expected response
 
This is why they have the balls to charge these prices at the end of the day. They know people are addicted and will do what it takes to pay the prices.

For many people, a few hundred dollars, even $1000 is nothing..especially if you live in the major cities and work for gov/tech/etc. And for some, these devices are part of their businesses, whether creative or technical. The price points are not that much for them...and many of you are missing a key element here. They WRITE THEM OFF in their expenditures for their taxes.
 
I like how a bunch of Macrumor comments are upset about the prices but nobody will dare mention the sub $450 dollar iPhone. You’re all a bunch of complainers

Don't bother. They will complain over anything nowadays. $5 iPhone? Complain. Premium priced iPhone? Complain. Removing a silly adapter no one used? coMPLAIN.
 
You have to wonder if getting paid in the millions has made the executive team a little out of touch with reality for pricing. For Tim a $1200 phone is like an average salary worker getting a Classic Double combo at Wendys.
this is because he knows most will take installment plan from their carriers or AUP not think about paying 999+ -

If you are into any of the yearly upgrade programs - you can basically get a new phone after paying $500-600 - yes, you will never pay the phone off but who are we kidding - these phones bring a lot of enjoyment and people look at this as a 'necesity' (just like rent/utilities, etc)
 
In this day and age 64GB should not be an option. This pricing model is nothing but self serving.

If Apple made a cheaper 32GB version I would actually prefer that. My 64GB phone is never even half full since I prefer to store everything in the cloud for access on other devices.
 
  • Like
Reactions: cajun67
Nobody really needs an iPhone. It's a modern convenience. Everyone here moaning about prices (which happens like clockwork every year after a new phone is launched) sounds like a crack addict.
I was reeling when iPhones hit $850 a few years ago too.
At some point these things will not be worth the price Apple asks and most people won't buy them. But until then, we've definitely not seen the ceiling in iPhone prices. The $2000 iPhone is only a few years away.... and that won't be the ceiling either.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.