This sums up Apple's current philosophy in a nutshell. It also explains why the new Macs have become less attractive to both longtime and new Mac customers. At the high end, the Mac Pro has not seen any innovation for 4-5 years. At the lower end, the Mac Mini has been ignored/neglected for a similar period of time. Laptops offer few ports, flawed keyboard design, and cooling problems. iMacs remain as a decent offering, but middling performance for the price as compared to the competition. The primary attraction for Mac users these days, particularly longtime users, is in OSX/MacOS and associated software offerings exclusive to the Mac. The trend seems to be in Apple focussing less and less on Mac innovation in favor of iOS mobile offerings. This bodes ill for the future of the Mac over time if trends don't change. How this is relevant to Apple phones and iOS directions is hard to judge just yet, except that stagnation in design and continued price inflation will eventually take its toll, and if the Mac really does fail or lose relevance as a customer base, the "walled Apple garden" will become less attractive even to users of only iOS devices. As PC's have become increasingly competitive with Macs, both in hardware and software offerings (at relatively cheaper prices), so Android phones will become increasingly competitive with Apple offerings. How long will there be a "segment of people who are willing to pay for it." ?