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From a business perspective, the iPhone Xr seems amazing. It's $250 less than the Xs but seems to lack more than $250 worth of components (especially once you account for margins on each component). It doesn't have an OLED screen, ForceTouch, a secondary camera, the thinnest bezels, or stainless steel body, but it's still ostensibly a thing of beauty.

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And it also has bezels from 2013 ;)

But i do admit, if it were the same size as some iPhone 8, i'd buy it instantly. But having such a huge phone with those fat bezels is a no-no for me...
 
I think it has effectively pushed me into keeping my products well into 3-4 years or more range.Thankfully, just a mid cycle battery replacement and they actually do last that long so it's win-win.

At least you can do that with iPhones. Keeping a phone running Android for that long is no easy feat if you value security updates. Even the OnePlus phones only get official updates for 2 years. The iPhone 5s was released 5 years ago and is still being supported and receiving iOS updates. That's 6 years worth of support (I'm assuming the 2019 version of iOS won't support the 5s).
 
What by removing the low price option?

To be fair the two year old iPhone 7 is low priced at 449.


Yes the SE was a well liked device


A very well liked device - it topped the iPhone 6 and 7 to be the phone with the highest customer satisfaction in early 2017.

And I don' really agree that the iPhone 7 is priced low. In my country its $200 more than the old 'low price' iPhone which was the SE.
 
Tim is trying to use a good business lullaby to make people switch their brains off and open their wallets. It is not that XR is super affordable, it is just that XS and Max (that name, lol) are priced out of reach for most people on this planet. So it is more reasonably priced only in comparison to something over-priced to begin with. Any other iPhone from the remaining lot on sale (7, 8 and their Plus variants) will give you the same great iOS 12 experience.
 



At an event in Cupertino yesterday, Apple announced three new iPhone models: the iPhone XS, iPhone XS Max, and iPhone XR. Prices for the iPhones start at $749 for the iPhone XR in 64GB, and increase to as much as $1,449 for the iPhone XS Max in 512GB, which represents Apple's most expensive iPhone to date.

2018-iphone-prices.jpg

Commenting on this price range in an interview with Nikkei today, Apple CEO Tim Cook said, "We want to serve everyone." Apple introduced the iPhone XR at a cheaper price point so that customers who wanted the advantages of the iPhone X line -- Face ID, an edge-to-edge screen -- could find them on a lower-cost iPhone.
Likewise, the iPhone XS Max represents Apple's biggest iPhone yet, and serves the customers who enjoyed the features of the 2017 iPhone X, but wished it came in a larger size.
Apple will also still sell the previous generation iPhone 7 and iPhone 8, at new lower prices. The iPhone 7 will now start at $449 in 32GB and increase to as much as $669 for the iPhone 7 Plus in 128GB. The iPhone 8 will start at $599 in 64GB and rise to $849 for the iPhone 8 Plus in 256GB.

Discussing the iPhone in general, Cook says that, "The role of the iPhone has become much larger in people's lives," and that will justify the price of the devices for many customers.

Those interested will be able to pre-order their iPhone XS or iPhone XS Max beginning tomorrow, September 14, and the smartphones will then launch on September 21 in over 30 countries and territories. The iPhone XR will go up for pre-order in about a month, on Friday, October 19, and then launch on October 26.

In addition to the iPhone, Apple yesterday also announced the Apple Watch Series 4 with a 30 percent larger display, thinner body, ECG reader, fall detection, and more. Similar to iPhone XS, Apple Watch Series 4 pre-orders will go up on September 14 and the smartwatch will launch on September 21.

Article Link: Tim Cook on iPhone Prices: 'We Want to Serve Everyone'
Again... The X wasn't an edge to edge screen.

The XR is even LESS of an edge to edge screen.

Holy bezel and notch Batman!

image.jpeg
 
I have not bought a launch day iPhone since the 4S and instead bought last gen devices since then, and this time I was all set to buy the 512GB XS Max but at $1449, I'm starting to have second thoughts...

Maybe getting a used iPhone X 256GB will be in my future.

I own a 256gb iPhone X and it's a brilliant iPhone. I had the 7 before, which was my favourite one before I got the X. There is nothing in the Xs phones that would make me give up the X. And with how iOS 12 sounds, looks like the X is going to be even better. Personally, I'm going to save my money until at least the next iteration next September.
 
Unfortunately I have been a avid yearly purchaser. But im priced out. With Apple Care for the X your looking at about $1400. If you are not an impulse buyer, how can you reasonably justify that?

The issue is, they hope your going to lease your phone. A subscription world we live in. Count me out.

I am sure they will make boatloads of money, but IMO, this is everything Apple use to stand against. Confusing lineup, selling old technology, with crazy naming schemes.
 
This mentality is baffling. The vast majority of users aren't even using 64GB. It's 2018, internal storage is all but irrelevant.
It’s not when you’re paying $999+ for a phone. Have you looked at SSD prices lately? 128gb SSD’s are routinely going for less than $30 these days. And that’s using much more expensive flash ram than the eMMC slower flash that Apple is using.
 
It's really only missing an OLED screen, the dual cameras (let's be honest, a lot can be achieved with a single lens. Look at what Google has been able to do with the pixel 2) and 3d touch (which is just a fancy long press). They easily could've just done an OLED phone with a single camera.

I agree.... doesn’t seem to even approach $250.
Although, I’ve noticed a few minor tidbits it doesn’t look like many have picked up on- for example: only the XS & XS Max have “improved wireless charging”. Looks like the XR has the same 7.5w peak Qi charging.
 
Not that benchmarks necessarily mean much but the iPhone 7 beats the Samsung S9 in a number of benchmark metrics. The S9 has a few features that the iPhone 7 doesn't have but that's still impressive for "2 year old technology".
Indeed it is, but still... he’s about to literally destroy millions of X units (the “most innovative phone ever”) just 1 year after launch in pursuit of profit. Gotta acknowledge that.
 
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