Tim continues the" Marketing Strategy " they created year ago and like may others have bought-in to Apple EcoSystem years ago. That was until now. Good bye Apple
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Tim Cook on iPhone Prices: 'We Want to Serve Everyone'
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Maybe it would be cheaper for everyone if Apple didn't have 5 - 7 production lines manufacturing various iPhones and stuck to 2 or 3 current models. I am sure most people would prefer a $200 price reduction off the top end if Apple wasn't spending the kind of overhead to keep both 7 AND 8 production lines.
At least Apple recognizes the problem of offering $1000+ phones and the need to offer "value" phones to consumers, especially those in markets like India and China, however by dragging along 2 to 3 year old manufacturing lines and old models Apple is only making things worse by having this kind of manufacturing overhead.
Also the problem of having a 3 year old phone as the "value" phone is that its an insult to their customers, especially when you can get current gen Android phones with newer CPU's and cameras, today, for the same price as a 3 year old iPhone. I am sure people in India or China are not happy about being pandered to by Apple trying to position a cheap OLD phone while Chinese companies are offering state of the art flagships for the same price.
I guess at the end of the day, we will see if the new Xs and Xs Max sells well because Apple will only stop increasing phone prices when people stop lining up around the block to buy them. I think at this point where the average American is $20,000+ in credit card debt the cost of the new iPhone is irrelevant, however if Apple is truly wanting to increase market share in massive markets like China and India they are going to have to start bringing better value into their high-end flagships and not just carry forward stock from 2 or 3 years ago and pass them off in those markets as "new".
At least Apple recognizes the problem of offering $1000+ phones and the need to offer "value" phones to consumers, especially those in markets like India and China, however by dragging along 2 to 3 year old manufacturing lines and old models Apple is only making things worse by having this kind of manufacturing overhead.
Also the problem of having a 3 year old phone as the "value" phone is that its an insult to their customers, especially when you can get current gen Android phones with newer CPU's and cameras, today, for the same price as a 3 year old iPhone. I am sure people in India or China are not happy about being pandered to by Apple trying to position a cheap OLD phone while Chinese companies are offering state of the art flagships for the same price.
I guess at the end of the day, we will see if the new Xs and Xs Max sells well because Apple will only stop increasing phone prices when people stop lining up around the block to buy them. I think at this point where the average American is $20,000+ in credit card debt the cost of the new iPhone is irrelevant, however if Apple is truly wanting to increase market share in massive markets like China and India they are going to have to start bringing better value into their high-end flagships and not just carry forward stock from 2 or 3 years ago and pass them off in those markets as "new".
Apple lost the reality distortion field. With Steve he could announce any price he wanted and people would cheer. Remember the G4 Cube? Of course nobody bought it after the initial demand was over, but still they cheered during the keynote. Nobody said a peep when they announced pricing yesterday.
Apple doesn't spend time in keynotes setting up the product anymore. It's just here it is, here are the wonderful new features, here's the price.
Steve always spent much of the time telling us why we needed the product, often before even showing it. Look at the original iPhone keynote and the iPad keynote. You're at least 1/4 through the presentation before you even see the product. By that time you want it at any price.
With Apple today, they start with a dumb video with a voiceover from Jony that shows the product and all it's features and you're just like, "that's it?"
The last time I was really wowed by a product from Apple during the keynote was the 4th gen Apple TV.
Apple doesn't spend time in keynotes setting up the product anymore. It's just here it is, here are the wonderful new features, here's the price.
Steve always spent much of the time telling us why we needed the product, often before even showing it. Look at the original iPhone keynote and the iPad keynote. You're at least 1/4 through the presentation before you even see the product. By that time you want it at any price.
With Apple today, they start with a dumb video with a voiceover from Jony that shows the product and all it's features and you're just like, "that's it?"
The last time I was really wowed by a product from Apple during the keynote was the 4th gen Apple TV.
Well what else is going to happen when Apple lets it languish without an update? It was originally exceeding sales expectations.
I moved this post to here as it’s more appropriate article.
Living in Ireland I have been priced out of the new XS (the max is just too big for me). The XS starts at $999 in America yet it costs €1,179 in Ireland despite the Euro being stronger than the USD. It would only make sense to get someone heading to the states to pick one up for me. It's such a shame because I have picked up every flagship iPhone from the 3GS to the iPhone 7 and always made an excuse to justify the cost. I simply can't anymore and I refuse to enter contracts either.
Living in Ireland I have been priced out of the new XS (the max is just too big for me). The XS starts at $999 in America yet it costs €1,179 in Ireland despite the Euro being stronger than the USD. It would only make sense to get someone heading to the states to pick one up for me. It's such a shame because I have picked up every flagship iPhone from the 3GS to the iPhone 7 and always made an excuse to justify the cost. I simply can't anymore and I refuse to enter contracts either.
Apple is greedy. The kind of person that never buys a round....
The technology released as new 2 years ago, thus implying it was the best of its time, and not as good as that released in the following 2 years.
Sorry. A bit of /s/ there.
The Steve Keynotes basically ripped the device you had to shreds and then told you the new device was a similar price you spent the year before (within a few percent). It made owners want to upgrade and people who weren't bothered about the latest and greatest to get last years model for 30-50% off second hand. Nowadays Cook Keynotes rip the device apart BUT they introduce a new device at a higher price point, so to buy in to the ecosystem is harder and to buy the best model you feel ripped off.
Although in fairness they haven't done that with the X this year, it has just been replaced with the Xs, but they did last year. They have with the iPhone 6/7/8/Xr, have with the Watch, have with the Touchbar Macbook Pro only going Quad Core and the rest of the line-up left untouched.
Although in fairness they haven't done that with the X this year, it has just been replaced with the Xs, but they did last year. They have with the iPhone 6/7/8/Xr, have with the Watch, have with the Touchbar Macbook Pro only going Quad Core and the rest of the line-up left untouched.
You've never seen this much complaining and you wonder why?
Fantastic. I’ll be picking up a used 8 plus to replace my 6s plus because I love Touch ID. Not having the headphone jack will suck but it ‘‘tis what ‘tis
If you take a close at his eyeglass, it started having a little fog on the corner near the bridge of the nose.
EXACTLY. They could have made the XR last year and made it the new flagship. Charged 799 and had the iPhone 8 at 599 (now todays lower price). Most dont even care about OLED since Apple has made the best LCDs for years. Everything about this lineup just screams CASH GRAB.
Even the entire keynote felt very off yesterday. Lots of filler videos and technobabble and VERY VERY LITTLE about why these are so worth the money. Way too little enthusiasm over a major watch upgrade. Jeff was stuttering and clearly nervous. Then Phil comes out doing cartwheels over what is a very mediocre update for the price tag while going on and on and on repeating technobabble. I'm a self proclaimed geek and didn't give a flying f--- about 5 BAGILLION calculations and 7 nanometer. These phones already have done 99 percent of what people need for the last 3 years. Which is why growth has stagnated, forcing Apple to purely gouge.
In all seriousness though. Yesterday felt off. Maybe it was all the leaks which have never been such a blueprint as they were the last few weeks. No one more thing. No AirPower. Heres a cool watch update that we will gloss over to get to decent phones that are almost double what we would have charged a few years ago.
There are lots of things you can do on an Android phone that I can't do on my iPhone
1600 Euro for a phone.... people dare not demanding cheap phones as you imply, they would like reasonbly priced ones, but yea defent the undefendable.
Apple only serves those with deep pockets. 1 trillion dollars net worth isn't enough for these greedy scumbags. How does this company still get so much respect? Macrumors is filled with Apple fanboys despite so mant shady tactics by Apple....
What is it about Apple that allows them to get a pass every single time?
What is it about Apple that allows them to get a pass every single time?
Well, yes. And if Apple just came out and said as much, that would be great. But instead they indulge us all in this tedious facade that they're here to provide some kind of humanitarian service.
Apple are here to make money. That's the beginning and the end of it. In the process, they produce devices that are genuinely fantastic, but they do so to turn a profit. So it's tough to swallow when Cook starts saying things like Apple are here "to serve" people at the same time as wallowing in extraordinary mark-ups, because it feels like he's treating us like fools.
You forgot copious amounts of adjectives like beautiful, stunning, gorgeous...
There is an iPhone to fit every budget. That is the bottom line.
Apple's huge financial success proves they are meeting the needs of their customers.
Apple's huge financial success proves they are meeting the needs of their customers.
Actually, if Apple wasn't doing so well financially - as was the case when Steve Jobs returned in 1997 - they'd be forced to either be more innovative and slow down on price inflation, or go out of business. I wish that Apple would again hit a losing year - perhaps that would force them into a reorganization of upper management and consequent product rejuvenation as per Jobs.