Then spend some money on getting rid of bugs in the software. Great hardware does not matter if the software is filled with bugs.
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Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do'
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If there was so much more you could do, Tim…you’d be doing it. And you’re not.
Apple has so much money not because Tim is some genius at bringing money it, it’s because he refuses to let any of the money be spent to actually make new products (aside from the Neo)
Apple has so much money not because Tim is some genius at bringing money it, it’s because he refuses to let any of the money be spent to actually make new products (aside from the Neo)
I7guy
macrumors Westmere
I disagree. The Apple ecosystem is expanding. The capabilities of Mac’s, iPads and iPhones are widening with new products being introduced.
And if Apple is being stingy with its r&d dollars Apple customers don’t care. The last earnings call should have been a wake up for critics.
If one wants privacy glass for innovation there is phone that has it.
ikramerica
macrumors 68020
Yes. You are.
I find my computer less important. I only use it for professional projects, tax and accounting apps, and for certain websites where a large screen is vital or where in the year 2026, the website still completely fails to be usable on a phone browser.
But the iPhone is my go to research and information tool, banking access platform, email client, and communications portal.
I barely use my iPad as I would have to carry it everywhere to make it my go to device even though it would be more helpful in some situations.
ikramerica
macrumors 68020
Just do what you've said you're going to do before waxing on and on about how amazing your team is for not having done everything already. Siri improvements were supposed to come out 18 months ago, and are still no where to be seen.
Lioness~
macrumors 601
I don't watch them anymore, and save some time. All news are out before anyway.
Tim will be rembered as Tim Neo 😉
forrie
macrumors regular
They likely have a very long-term plan for the platform (all of them); incremental updates generates a ton of revenue, but it also cheats the public of real value. I believe Intel had been doing the same thing; they had advanced design tech early on, decided to trickle this out --- each year "OMG! 1GZ FASTER!" marketing spam all over; it worked. Apple is likely doing the same thing. But we're so tired of it. What Apple is doing is not innovation anymore -- and what I feel is a faulty review and QA process releases bugs and unstable code (or had been), that sows doubt in the platform.
For the first time I can remember, I cam now hesitant to update my MacOS from Sequoia to Tahoe -- I've been bitten by their buggy code in the past, and I now wait.... and see. That's bad, it just shows some lost faith in their R&D.
For the first time I can remember, I cam now hesitant to update my MacOS from Sequoia to Tahoe -- I've been bitten by their buggy code in the past, and I now wait.... and see. That's bad, it just shows some lost faith in their R&D.
With technology evolution and folding phone growing future, no doubt, iPhone evolution does not stop and is always the center of people digital life. It is a phone with cameras and evolving computer capabilities! Besides it is the safest smartphone in the planet with the best privacy protection and the most trustworthy phone supported by governments. So, Tim is right!!
In an interview with Nikias Molina at New York's Grand Central Terminal last week, Apple's CEO Tim Cook briefly commented on the future of the iPhone.
"There's so much left that we can do with the iPhone," said Cook. "I think it's going to continue to be the center of people's digital lives."
While this is just typical corporate speak, it is still interesting that Cook thinks the iPhone will remain the core device in people's lives, given that Apple is pushing into new areas like spatial computing. Apple is reportedly also working on things such as augmented reality glasses and an AI-powered pendant without a screen.
Next year, the iPhone turns 20, and the device's popularity is still reaching new heights. iPhone revenue last quarter came in at $85.2 billion, a new all-time high. Cook said iPhone demand during the quarter was "simply staggering."
"iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment," said Cook, in January.
It remains to be seen if there is ever a device that supplants the iPhone, and smartphones in general, but Cook is certainly not worried right now.
"iPhone's going to be around for a very long time," he said.
Article Link: Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do'
Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do'
Then for crying out loud: DO SOME OF THAT! Stop with all these watered down updates! I'm still on an iPhone 15 and I couldn't tell you why it's any better than my previous iPhone 12 aside from the camera quality. Stop adding buttons to the side of the phone. Stop talking about it like a marketing gimmick and do something that people will actually get excited about!
Black_Mage
Contributor
binaryfuneral
macrumors regular
You can't have innovations without (economic) success. What Apple is doing, are textbook examples of innovation in economic theory.
The Apple Silicon in Macs is one the best thing to ever happen to the Mac. Squeezing out Intel and thus reducing costs, just makes it an innovation.
Apple having the most successful quarter for iPhones, almost proves Apple innovated.
Apple today has much better products and services than in 2011. It's especially true about the Mac and most of their services.
Jobs also talked about a post-PC world where PCs would be used by a small minority.
turbineseaplane
macrumors Penryn
“iPhone 16, built for Apple Intelligence”
(Two years ago and missing a whole bunch of stuff Apple promised)
(Two years ago and missing a whole bunch of stuff Apple promised)
Steves Padawan
macrumors member
I hope we will have better 1" camera sensor with 1.6 or 1.4 aperture, better AI Siri, more Apple Inteligence languages, lighter iPhones, Air with more cameras and stereo speakers in future
Luftkopf
macrumors 68000
Make a phone like that, and I’m out. I still have my old 8 Plus and an 11, and I Do Not want to go back to that shape.
Alexander_im
macrumors regular
Honestly, 17 Pro showed me the huge gap between people like us here on MR and “average user”, so to speak. I’ve never seen so many new iPhones in the wild before.
Even 6 with its enormous success couldn’t be compared to what I see with 17. At least in many European countries.
At first I thought it has to do with the Orange color, but no — I see silver and blue just as often. Incredible for a phone that was widely considered as “hideous” and “incremental update” over its predecessor (as per MR readers).
Even 6 with its enormous success couldn’t be compared to what I see with 17. At least in many European countries.
At first I thought it has to do with the Orange color, but no — I see silver and blue just as often. Incredible for a phone that was widely considered as “hideous” and “incremental update” over its predecessor (as per MR readers).