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Tim Cook on Revealing Apple's Car Plans: 'Yeah, I'm Probably Not Going to Do That'
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He didn't hate looking to the past - he hated resting on laurels.
He created the Apple University so that lessons that were painfully learned by one leader at Apple could be passed on to others without repeating mistakes.
I don't think he would mind if Apple paid respect to him by naming Campus 2 after him - Apple employees wouldn't see the name and think "Hey, what I do now isn't too important - this company has already done enough good.". If anything, I think it would push them to work harder, to live up to the expectations of someone who is working in a building named after him.
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The iPod and server portions of the company are all but gone.
They're in personal computers, tablets, phones, smart watches, and home entertainment/automation. When you can list everything you do on a single hand, I'd agree you can say that you're not going into very many categories.
They'll probably phase something out from that list if/when they introduce a car.
The campus was built and named Infinite Loop in 1993. That's before Steve Jobs returned to Apple.
Sources: https://en.wikipedia.org/wiki/Infinite_Loop_(street)
http://investor.apple.com/secfiling.cfm?filingid=320193-94-16&cik=320193 (This is Apple's 1994 Annual Report which lists 1 Infinite Loop as the address)
Dear Tim,
I am overjoyed that you're focusing on customer satisfaction. Does this mean you'll refund me for the costs of the replacement power adaptors for my kid's MacBook, since the cable strain relief is clearly inadequate? I did write you a letter to ask about this, but neither your nor your team responded. Also, it be nice on my 27" iMac to have Finder windows display full file names without user intervention. The old system of truncating file names to a certain length dates back to the 1980's and the small screen of the MacPlus...
Thanx, bye
I am overjoyed that you're focusing on customer satisfaction. Does this mean you'll refund me for the costs of the replacement power adaptors for my kid's MacBook, since the cable strain relief is clearly inadequate? I did write you a letter to ask about this, but neither your nor your team responded. Also, it be nice on my 27" iMac to have Finder windows display full file names without user intervention. The old system of truncating file names to a certain length dates back to the 1980's and the small screen of the MacPlus...
Thanx, bye
Music, they were/are possibly working on a TV, they are working on something to do with a car, creating TV content, VR... Just some things I would include off the top of my head.
Well there are some things that came first for Apple: A7 chip, first 64bit mobile phone chip. 3D/Force touch, cylinder Mac Pro, Apple Pay... just to name a few
Jesus Christ... haven't you lot got the memo that Apple is NOT two people working out of a garage anymore??!
Here's your same comment, rooted this time in REALITY:
"Tim, please take the hundreds of people you've newly hired with automotive experience & let them take the reins on squashing software bugs."
Sounds pretty silly, right??
Apple has only one A team, and it is too small to handle all the bugs being found.
"Cook said that he and Apple attempt to ignore such chatter and focus on the tenets of customer satisfaction and product quality, believing that "over time," he's sure "that everything else will catch up."
That's what we refer to as the name of a big river in Egypt.
That's what we refer to as the name of a big river in Egypt.
Am I the only one who reads this as, he doesn't want to lay out any plans on what they're doing and not that they aren't doing a car? Here's the actual question from the article and response
Nope.
You're wrong.
Infinite Loop is the name of the STREET that Apple 1 Campus is on... NOT the name of the campus itself.
See, that makes sense, as "Loop" is a street name (like lane or boulevard)... NOT a building title. Sooooo... if you hear someone say "I work at the Infinite Loop campus", they are referring to the LOCATION (like saying "I work at the downtown office").
That idea of yours... I find unimaginative, uninspired, boring, silly, bland, & honestly- struggle to see how it it even remotely "honors" a man that was the opposite.
Google did the right thing by spinning out into Alphabet. I think Apple would be smart to do something similar. There's just too much out there that they could do and wouldn't make sense under the Apple umbrella. There are certainly things that wouldn't fit the brand – especially the car. I'd much rather buy a car made by some new company, knowing they were part of Apple rather than an actual Apple Car. This would afford them multiple CEOs so each one could focus more on the things they love. It might also allow more experimentation if the teams are comprised of different people with different motivations and design sensibilities.
I love what he has to say here. This is exactly the way Steve operated. The culture is alive and well.
I stand corrected. Thought I'd read that somewhere around the time of his passing, but apparently that was inaccurate info. Thanks for setting the record straight.
Ok.... and??????!
Assuming that is 100% true... does that make a comment on the topic of an APPLE CAR siderailing to this completely seperate topic somehow appropriate??
No. No it does not.
It's simple.
There's an "iOS discussions" section of this forum. Go post your opinion there & it will be on topic. Responses to people working on an Apple Car, that say "they should be coding iOS bugs instead!" Are nonsensical... and read like: "my dentist should patch the leak in my roof, before he concerns himself with my root canal!". Get it???! That doesn't make sense.
You get worked up way to ****** much over your defense of Apple. Time to block, you are seriously annoying as hell and you need to grow the **** up.
Precisely. Whenever this rumored product is mentioned here, they refer to it not only with the definite article (the) but also proceeding a proper noun, strongly suggesting that not only is the project real, but they also know what it will be called. Neither of which is actually true.
So in other words, "the shareholders have nothing to be excited about."
The stock will just keep falling, because Apple will continue to release nearly identical products year after year.
Tim: "Well we know it's been a whole year, but here's this new iPad with a new chip and that's it, there you go guys."
The stock will just keep falling, because Apple will continue to release nearly identical products year after year.
Tim: "Well we know it's been a whole year, but here's this new iPad with a new chip and that's it, there you go guys."