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Tim Cook on Revealing Apple's Car Plans: 'Yeah, I'm Probably Not Going to Do That'

I see no point in Apple making a car.

Petrol (gas) is cheap these days, so why waste time making an electric car that no-one will buy? Additionally, cars have matured, and gradually get better. There's nothing for Apple to bring to the table. Phones were a different story altogether, as it was universally acknowledged that mobile phones were awful before the iPhone. Cars are fine. People enjoy driving them, they are safer and more comfortable than ever, and there is a wide market for them.

Apple would be just as advised to get into the electric toothbrush market or the sellotape market; neither make any sense for them, and nor do cars.
 
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Tycho24 said:
Nope.
You're wrong.
Infinite Loop is the name of the STREET that Apple 1 Campus is on... NOT the name of the campus itself.
See, that makes sense, as "Loop" is a street name (like lane or boulevard)... NOT a building title. Sooooo... if you hear someone say "I work at the Infinite Loop campus", they are referring to the LOCATION (like saying "I work at the downtown office").
That idea of yours... I find unimaginative, uninspired, boring, silly, bland, & honestly- struggle to see how it it even remotely "honors" a man that was the opposite.
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As I already pointed out in my reply to mbrannon47, I went on incorrect info I'd gleaned a few years ago.
That should however not be a reason for you to go on an insulting rant against another poster with whom you disagree. You know what they say: Unless you have a better idea, you shouldn't criticize.

MR is a great hangout place for anyone looking for the latest info on just-around-the-corner tech, advice on equipment, or just to shoot the breeze or exchange ideas with fellow tech enthusiasts, and I have found the decorum on here to be by-and-large civilized, cordial and respectful compared to some other sites i've visited, and I would hope that won't change.

No foul, no harm. Hope the rest of your day is great.
 
sbrhwkp3 said:
I love what he has to say here. This is exactly the way Steve operated. The culture is alive and well.
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Not even close. If you think the culture under Tim Cook is anything close to what it was when Steve Jobs was CEO, you're drunk... Or something.
 
SirCheese said:
You get worked up way to ****** much over your defense of Apple. Time to block, you are seriously annoying as hell and you need to grow the **** up.
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Feel free! =)

Sorry for calling out a derail of conversation to push a personal agenda...
That is MY pet peeve!!!
It's annoying enough if a convo gets ridiculous comments that don't pertain like "I like peanut butter; can you swim?" I would 100% of the time respond with "wtf are you even talking about??" if someone takes it to the next level of like: "I dig peanut butter; it just goes to show that I'm right about the IRS being crooks" I will 100% of the time not only say "what are you on about?", but ALSO "I see what you're attempting... it's annoying, disingenuous, and not fooling anyone!"
If that somehow bothers you- by all means- block me! Create the echo chamber that makes you feel warm & cuddly.
I'm here to discuss Apple topics that are posted in breaking news, NOT to coddle you, or aide in you propping up some silly off-topic diatribe.
 
gugy said:
Tim, please focus on MacOS and iOS. Software and hardware. Be careful spreading Apple all over the place.
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Steve, forget phones, please focus on MacOS, Mac Pros and iPod. Be careful spread... eh... what's that you say? The bottom dropped out of the iPod market because everybody is listening to music on their cellphones? Microsoft has finally dumped win 9x and all the key software for pro graphics and video now runs OK on generic PC boxes? Whoops...

Whatever the spin,
- We've passed "peak PC/laptop"
- We've passed "peak smartphone"
- We've passed "peak tablet"

These devices aren't going away, but neither are people upgrading every 18 months any more, and "phablets" mean that fewer people will buy one of each.

Apple needs new product categories.

Yes, they need to do something about their software design, but that means bucking the current industry trend of dumbed-down, form-over-function software and "upgrading" software by removing features. Oh, and recognising that you really don't need a major new OS release every year and shouldn't push it to every user the millisecond it comes out (something even the open source community can't get its head around).
 
Hirakata said:
Music, they were/are possibly working on a TV, they are working on something to do with a car, creating TV content, VR... Just some things I would include off the top of my head.
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I suppose you could mention the whole iTunes store as something they do.

If they make a TV, they'll be killing the Apple TV. But I actually doubt it - I see little reason to bother. With the current Apple TV, you have to plug it into power, then plug it into your TV. If they combined the two into one, the only advantage they would get is removing a single cable (fine, two - you'd merge the power cables together). But you now dramatically increase the barrier to enter and you make it harder to upgrade (both involve buying a new TV).

There were rumors a few years ago saying Apple had given up on making their own TV, because they couldn't come up with any compelling reasons to do so.

Creating TV content isn't something that requires them to take people off of engineering and software projects - it'll probably become a branch of the part of the company that makes commercials right now.

VR seems like it'll be about as worth mentioning as the Mouse, Trackpad, Keyboard, Earpods, and Displays. It's an accessory for other products - there's no way it'll ever have its own OS and SDK and whatnot. And if it does, they'll likely be killing something else in the process (maybe their computers?) Not saying that it isn't cool, but it's a peripheral. It'll have a computer that you plug it into - it won't be the computer.
 
If there is Apple Car, probably we will see Samsung Galaxy Car as well
 
gugy said:
Tim, please focus on MacOS and iOS. Software and hardware. Be careful spreading Apple all over the place.
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Agreed. Sometimes I hear those rumours where development of software or hardware has been slowed because Apple pulled engineers off one project to work on another. If you have loads of staff working on everything so it's bug free and all your nice features work properly, heck, then go for it.
 
jonnysods said:
Agreed. Sometimes I hear those rumours where development of software or hardware has been slowed because Apple pulled engineers off one project to work on another. If you have loads of staff working on everything so it's bug free and all your nice features work properly, heck, then go for it.
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Having more resources does not guarantee you less bugs, sure you have more people, but also means the environment is less controlled, more hands in the code and more way of doing the same thing, Apple as stated many times works as a startup where one project has the smallest team it can use to make thing working, more focused and more specialized.
 
dannyyankou said:
Well yeah, it would be silly for their iPhone and Mac engineers working on a car. That's why they bring in car experts to explore it. It's not like they can only focus on a couple things at a time.
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That's not my point. Apple has the resources to hire people and have many different fronts to explore. The issue here is that iOS and MacOS have been having issues about quality control and several pieces of hardware have not been updated in years (Mac) and nothing extraordinary coming out. Maybe they are trying too many things and not focusing much on existing products and services.
 
gugy said:
That's not my point. Apple has the resources to hire people and have many different fronts to explore. The issue here is that iOS and MacOS have been having issues about quality control and several pieces of hardware have not been updated in years (Mac) and nothing extraordinary coming out. Maybe they are trying too many things and not focusing much on existing products and services.
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My point still applies. A separate team working on a car project doesn't affect how the iOS or Mac team works on their project. They're practically independent teams.
 
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macs4nw said:
As I already pointed out in my reply to mbrannon47, I went on incorrect info I'd gleaned a few years ago.
That should however not be a reason for you to go on an insulting rant against another poster with whom you disagree. You know what they say: Unless you have a better idea, you shouldn't criticize.

MR is a great hangout place for anyone looking for the latest info on just-around-the-corner tech, advice on equipment, or just to shoot the breeze or exchange ideas with fellow tech enthusiasts, and I have found the decorum on here to be by-and-large civilized, cordial and respectful compared to some other sites i've visited, and I would hope that won't change.

No foul, no harm. Hope the rest of your day is great.
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No problem & I apologize!
I did not mean to come across so snobby & snarky.
I honestly don't have a good idea of a name for the building... I agree my energy would've been better spent thinking one up. ;0)
I think maybe the tranquil peach orchards they're putting in could be named like "Laurene Gardens" or something like that, after his beloved wife... & similar to how he named a Mac, "Lisa", after his daughter.
I think whatever they choose for the actual building should have an air of elegant simplicity.... a zen like balance & clever artsy homage, rather than something really obvious- like carry a loose thread connecting back to Steve.
 
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gugy said:
Tim, please focus on MacOS and iOS. Software and hardware. Be careful spreading Apple all over the place.
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If it's true that they're working on a car, then I'm all for it.

Electric and self-driving vehicles will have huge environmental and economic benefits, and will save many, many lives.

Sure, other companies are working on this stuff too. But air pollution and deaths from road accidents are some of the more significant problems facing humanity, and the more smart people and companies we have working on it, the better.
 
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Deuce on the Clock said:
I still say they're not building a car at all and are building the software portion for cars. I think they are working with certain car manufacturers to do this.
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But that goes against Apple's entire ethos.

They've been a vertically integrated company - designing and selling complete products doing more or less everything themselves, save the actual manufacturing.

Would they contract out the manufacturing of a car that they designed? Possible. Perhaps that'll even be normal in the 2020s. But just software? Not Apple's style.
 
Reason077 said:
But that goes against Apple's entire ethos.

They've been a vertically integrated company - designing and selling complete products doing more or less everything themselves, save the actual manufacturing.

Would they contract out the manufacturing of a car that they designed? Possible. Perhaps that'll even be normal in the 2020s. But just software? Not Apple's style.
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We shall see when it happens. Im still thinking software only. It will be interesting for sure.
 
Benjamin Frost said:
I see no point in Apple making a car.

Petrol (gas) is cheap these days, so why waste time making an electric car that no-one will buy? Additionally, cars have matured, and gradually get better. There's nothing for Apple to bring to the table. Phones were a different story altogether, as it was universally acknowledged that mobile phones were awful before the iPhone. Cars are fine. People enjoy driving them, they are safer and more comfortable than ever, and there is a wide market for them.

Apple would be just as advised to get into the electric toothbrush market or the sellotape market; neither make any sense for them, and nor do cars.
Click to expand...

You must not know about Tesla.
 
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Naming the whole campus “Steve Jobs Campus”, seeing that it is as much his design as it's Jony's and Norman Foster's, and a working space where a sizeable number of Apple employees would have to go to daily, would be outright overkill.

Naming the new corporate auditorium “Steven P. Jobs Auditorium”, however, seeing he was one of the best public presenters in human history…? Well, that would be a very fitting hommage, IMHO, since his name would be remembered whenever (and only when) an Apple event took place.
 
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Most of these new ideas Apple is exploring probably will never see the light of day. The rest will probably be seen late in our lives, or not even in our lifetime. They are for future generations, not us.
 
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