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Tim Cook on Revealing Apple's Car Plans: 'Yeah, I'm Probably Not Going to Do That'
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said it before, saying it again - apple needs to split. one company for the computers - the other for the consumer electronics biz. let em build thinner phones and cars and TVs, and the computer group can focus on OSX, and by focusing on OSX, i mean actually focusing on it, not just feature stripping it and silly UI tweaks. I'd also like to see them returning to an embrace of more open standards (HTML5 vs Flash) instead of constantly reinventing the wheel with proprietary APIs they are free to drop arbitrarily when something shiny and new comes along (OpenGL vs Metal)
There are so many parallels in Tim Cook's first letter about why they won't help decrypt the San Bernadino phone... and the NRA's stance on gun rights in America. I felt at times like I was reading an NRA PR piece... "only good guys with guns can stop bad guys with guns". Replace guns with ENCRYPTION.
Spending an extra $100-300 dollars for a phone is one thing. Spending $35,000 or more for a car, especially when there's another 'sexy' name already building cars-Tesla-is another. Apple WAS the first to market with the smart phone, and that is still paying dividends today. And competitors will not be playing catchup for the first few years, they'll have a product out with at least a couple of years of debug and refinement already done. And there's no guarantee that there will only be 3 or 4 competitors. VW, Nissan & Ford are all working on their version of the electric car, and there are others who already sell electrics in Europe and Asia who could try selling in the US if it looks like there is a market for them, specifically Renault and Mitsubishi. And those are all in addition to GM and Tesla. So if Apple is coming late or at the same time as these other car manufacturers they better have something special.
Well, that explains a lot.
Rumors say that Apple has obtained a repossessed 1964 Chevy Malibu with something glowing in the trunk, and that all the recent engineering hires were about trying to figure out how to harness its ability to fly.
Apple also reportedly has a secret warehouse with a 1982 Trans Am and a 1962 VW Bug, both talking on their own, which has Apple's automotive Siri team fascinated.
Another building contains a modified 1982 Delorean DMC-12, which is apparently being used for a project having to do with magically predicting the "next big thing".
On the downside, a group working with a red 1957 Plymouth Belvedere, keeps losing members to mysterious and violent accidents. Job applicants are welcomed.
why? if the stock split then you'd have two companies to make money off of.
they'd both undoubtedly be profitable, just allows each to focus on their relative strengths
Fantastic point and even furthers my point. No need to say "We don't want to be first, we want to be best."
Yes, test drive one. A good electric car is simply better. You will want one.
Maybe those categories have been advanced enough and give room to new categories. Look at how the iPhone influenced the addition of features to MacOS... wonder how a Car or other form of category will influence the other products the same way?
Considering Samsung is already in the car business
Yea. No phones looked like iPhone before the original iPhone was launched, now most of the smartphones look alike.
But of course if the product is successful, other people will try to copy it. Apple Watch is not as successful as the iPhone yet so not many other brands are copying that much yet.
If Apple car is real and is "wow", then Samsung may get some inspiration~
I did and I liked it, but it was one of the $100,000 models a few years ago. I also live in fly-over country, there are very few car chargers publicly available anywhere in the city I live in, some that do exist are private, and driving to one of the "near by" cities would be a very risky proposition. For me, I would need a car with at least a 350 mile range, and places to recharge once I got there. Trips to Chicago or Denver would not be possible unless someone has installed charging stations along I80 in Illinois, Indiana, Iowa, Nebraska and Colorado.
Until electrics (and support) become more common in the Great Plains, I'll stick to my hybrid.
re: "But once we start spending gobs of money—like when we start spending on tooling and things like that—we’re committed."
Yea, take that Elon! We might only hire all your employee rejects, but we're just toying around right now. You'll know when we get serious because we'll spend gobs, not chump-change. Heh.
Yea, take that Elon! We might only hire all your employee rejects, but we're just toying around right now. You'll know when we get serious because we'll spend gobs, not chump-change. Heh.
I despise this S.O.B. Why do you "hive-minders" love him so much? He's a horrible little man. Steve Jobs is spinning in his grave.
If Apple is really looking for something to spend it's billions on, how about practical high speed internet? The added advantage is that with a lower cost and widely available high speed internet millions would ditch cable and look for streaming services. I seem to remember that Apple had a streaming device and service once, but was having trouble de-coupling content from cable providers. Maybe this would be a better use of R&D.
//And yes, I was being sarcastic about Apple TV, but most of the real problems with that device is that many sports and premium channels are tied to cable.
//And yes, I was being sarcastic about Apple TV, but most of the real problems with that device is that many sports and premium channels are tied to cable.
Samsung have been making cars since 1998 under the Renault Samsung (and sometimes just Renault) brands.
https://group.renault.com/en/company-vehicles/discover/renault-samsung-motors/
If Apple release Apple car, I think it will shock the whole car industry and push the industry forward.
Just by the rumors that apple is developing a car, the industry is moving forward.
You get the samsung effect: apple is working on a smartwatch, samsung scrambled to bring a (rather bad) smartwatch.
Apple is working on a bigger tablet, samsung releases the bigger tablet in 6 months, etc.
The first smartphone was an IBM device called Simon, in 1995. It was huge and costly, and something you would carry in a briefcase, not your pocket or a purse. Blackberry, Nokia and Motorola had phones around 2000 with Internet capabilities but no apps and you used either the numeric keypad to type, with each numeric key except 1 & 0 had 3 letters that you toggled through to select or a dedicated keyboard with mechanical keys. The iPhone, released in 2007 was small enough to fit in a purse/pocket,a screen that was bigger than its competitors, and it could run programs that Apple called 'apps'. The touchscreen was the primary input device. There were phones that had some of these features, but not all of them together. Most of the articles on smartphones give IBMs Simon pride of place as the first one deveoped, but the iPhone as the first practical smartphone.
he's been good for the workforce and for HR issues but the tech side of things has really been a let down. outside of the Watch and the Mac Pro, there's been absolutely nothing new under his watch besides revisions and revamps.
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you've clearly never heard of Blackberry.