Tim Cook: Our Objective With Apple Watch Is to Change the Way People Live Their Lives

[kdarling]

I watched the keynote like everybody else and heard exactly what Kevin Lynch said at 1:25:57 of the video.

I watched it before posting. He said exactly what I said:

"While you're walking, Apple Watch will give you taptic feedback on each turn, so you'll know when it's time to turn left, or to turn right. And those feelings are different for each direction."

Your proposed long-short code is a much or more of a fantasy as the blogger's.

It fits what he said. Others think so too. E.g.

"...the Watch will know where you are, and vibrate when it's time to turn—one kind of buzz for left, a different one for right."
Apple Watch's Walking Directions Buzz Your Wrist When It's Time to Turn - Gizmodo

I simply don't believe that Apple will resort to something as unintuitive as a primitive form of morse code to communicate direction in maps when they have featured it so prominently.

It makes a lot of sense to use different vibrations. I'm not convinced that the top of the wrist is sensitive enough to tell apart taps that are likely less than an inch apart.

The listed patent was filed almost three years ago, perhaps by now Apple has enhanced the linear actuator such that it is mounted horizontally and the tap rod extends to surfaces at both the left and right sides of the Apple Watch. Time will tell.

It doesn't appear to extend that far, and is in fact off-center:



In either case, we'll soon know. Regards.

 

[macsmurf]

Wow--i think your luck was about to change! I'm interested that apple is all in on this product--no talk of "hobby" product like apple tv. This comment by Cook is another indicator that apple is "all in" on wearable tech.

The Apple TV didn't become a hobby project until after the sales figures were in.

 

[kis]

The fact is: there are no decent smartwatches for iOS. Pebble is minimalistic and even though it doesn't do much, the few features it has often don't work. So people will buy this because there simply isn't any choice. I own two different android wear watches that I use with my work phone (Note 4) and I love them. If the apple watch works like those, it'll be great. The problem is that android wear works because of Google Now. Unless Apple hasn't added something similar, the Apple Watch will be a dud.

I'm also hoping that google will bring android wear to iOS - a possibility they're not ruling out. At least then we'll have some choice.

 

[Abazigal]

Because predictions can't be wrong or feelings change? Ok.

Nah, it's just fun to look back and laugh at how short-sighted we all were back then.

 

[bobob]

The problem is that android wear works because of Google Now.

Could you please expand on this?

 

[Night Spring]

The problem is that android wear works because of Google Now. Unless Apple hasn't added something similar, the Apple Watch will be a dud.

I'm also hoping that google will bring android wear to iOS - a possibility they're not ruling out. At least then we'll have some choice.

I think Apple watch has Siri, right?

As for Google getting Android Wear to work with iOS, it's possible some features can be made to work, like with how Pebble works with both iOS and Android. But some features are going to need deep OS-level intergration to work, so Android Wear on iOS will always have less features than Android Wear on Android. And of course, Apple Watch will always have more features and work more smoothly on iOS than Android Wear will on iOS. Considering all this, Google will have an uphill battle making Android Wear a compelling option for people on iOS.

Come to think of it, Google has a Google Now app for iOS. They can get that working on the Apple watch. Be simpler than making Android Wear work with iOS.

 

[Chupa Chupa]

Fair enough. However, I think if you're waiting for some grand feature revelation when the watch ships, you're going to be disappointed.

I think it's an unwise and arrogant idea to presume what I or anyone else thinks. It's not a flattering look. But to be sure I'm not a Pollyanna thinking this watch is going to make lillies bloom in the winter and cause peace to break out all over the world. It's a secondary iPhone screen and remote at its heart.

Earth shattering no, but a huge potential efficiency boost. As I've said, Gen 1 will be similar to when cars started to have wireless key fobs that let you open your car by touching it and start it w/o putting the key in the slot. Anyone who has a wireless fob isn't going back to a regular key with push button remote.

What I'm waiting for is to see how it actually works in real life situations, not proof of concepts as we saw at the initial preview as well as what applications will be available. We've seen a lot of hints about fitness and know it has a heart sensor and borrows GPS from the phone. Will it do what my Garmin does? I don't know. No expectations there, just waiting to see what it does.

 

[laurim]

How long would it take for you to realize? I ask sincerely as I am sure there's at least a 14 day if not 30 day window for returns, no?

Probably about a week of daily wear. Sometimes it takes a while for the nickel ions to migrate to the surface and penetrate the outer finish. You're right, I may be able to return it but I need to check that out before I plunk down that much money. I don't know why for something that expensive they couldn't have used a nicer material, especially after the issues they've had recently with people claiming to be allergic to iPads. You'd think that would have "sensitized" them to the issue, pun intended.

 

[viorelgn]

If you think about the MP3 industry, we weren't the first company to make an MP3 player, there were lots of companies in this. They weren't used very much. They were fundamentally hard to use the user interface was bad and you almost needed a PhD to use them. They're not memorable. I see the smart watch category very much like that. There are several things that are called smart watches, but I'm not sure you could name any. There hasn't been one that changed the way people live their lives. At Apple, that's our objective. We want to change the way you live your life.

 

[kis]

Could you please expand on this?

Android Wear only works with Google Now - as wear isn't designed to be a full-fledged computer, it's designed to be a relay for Google Now. The watch shows you the information you need at the right time. And it does so quite efficiently.

----------

Come to think of it, Google has a Google Now app for iOS. They can get that working on the Apple watch. Be simpler than making Android Wear work with iOS.

Yeah, I'd definitely make use of the Google Search app, nothing else would make sense.

 

[SirCheese]

If you think about the MP3 industry, we weren't the first company to make an MP3 player, there were lots of companies in this. They weren't used very much. They were fundamentally hard to use the user interface was bad and you almost needed a PhD to use them. They're not memorable. I see the smart watch category very much like that. There are several things that are called smart watches, but I'm not sure you could name any. There hasn't been one that changed the way people live their lives. At Apple, that's our objective. We want to change the way you live your life.

That comments just reeks of egotistical...something.

 

[bobob]

The Macalope had a nice take on one of the cadre of naysayers last week:

The Apple Watch watch: More predictions of doom

 

[Trek2100]

I can live without it. Too expensive for another tech toy. I love my regular watches. They have style and class.

 

[rowspaxe]

The Macalope had a nice take on one of the cadre of naysayers last week:

The Apple Watch watch: More predictions of doom

Nothing here really argues for the success of the product. Author is reviewing an article titled "why the ipad will flop" that was actually quite sympathetic to apple's wearable entry. In a sense apple watch will not flop--the product category is flopping, badly

 

[bobob]

The Macalope had a nice take on one of the cadre of naysayers last week:

The Apple Watch watch: More predictions of doom

Nothing here really argues for the success of the product. Author is reviewing an article titled "why the ipad will flop"...

The article under analysis is actually titled, The Apple Watch will flop. Here's why.

In a sense apple watch will not flop--the product category is flopping, badly

Reminds me of tablet computers for the 20 years preceding the release of the iPad.

 

[hanooow]

 

[ToroidalZeus]

The article under analysis is actually titled, The Apple Watch will flop. Here's why

great read.

Reminds me of tablet computers for the 20 years preceding the release of the iPad.

Companies tried forcing tablets onto the public before the technology was really ready; hence the market was lukewarn for 20 years. Wearables are basically the new tablets. Until the technology improves drastically wearables--including smart watches--won't reach that critical mainstream market.

 

[wigby]

The race I ran a couple of days ago was like taking a two hour long shower. Apple watch wouldn't have survived. I like constant feedback when I'm running. If the mechanism to turn the backlight on by simply raising your hand is able to discern between that and the up and down movements of the arms while running, then I'll be impressed.

I think races and marathons are extreme cases. Why not leave your wearable screen on the whole event? Or half the event if you're afraid the battery will die? You cannot expect Apple to cater to 1% of runners when mass producing a product for 100 million casual users.

 

[pdaholic]

I think races and marathons are extreme cases. Why not leave your wearable screen on the whole event? Or half the event if you're afraid the battery will die? You cannot expect Apple to cater to 1% of runners when mass producing a product for 100 million casual users.

Nobody asked apple to cater to anyone. You specifically asked why people want gps. I told you a reason why.

 

[sniffies]

Tim Cook: Our Objective With Apple Watch Is to Change the Way People Live Their Lives

What a cliché and banal thing to say. Geez.

The statement is so unoriginal, it can be applied to absolutely ANYTHING and EVERYTHING: computers, cars, jeans, bras, shampoos, milk, mattresses, bulbs, condoms, dildos, tampons, screwdrivers, vodka, lightsaber, bananas, chair, Q-tip, nose hair trimmer, laundromat, hair extensions, tire, dry ice, plunger, etc, etc, etc.

How original, Tim.

 

[lazyrighteye]

Your mentality is classical bad business.

Good marketing departments--like the one Apple has--spend millions of dollars on ads, billions on maintaining an image. The last thing they want is to hurt the brand by releasing junk.

Woz is saying the exact... Same... Thing.
http://www.cnet.com/news/woz-the-apple-watch-is-art-millions-will-buy-it/#ftag=CAD590a51e

My mentality is classically fine.

 

[wigby]

Nobody asked apple to cater to anyone. You specifically asked why people want gps. I told you a reason why.

Are you not asking why Apple doesn't include GPS in the Apple Watch? Sounds like someone wants to be catered to. I'm just reminding you that Apple will always choose the majority of users over a small subset of them except in the case of handicapped users.

 

[pdaholic]

Are you not asking why Apple doesn't include GPS in the Apple Watch? Sounds like someone wants to be catered to. I'm just reminding you that Apple will always choose the majority of users over a small subset of them except in the case of handicapped users.

No. I just realized I was actually responding to another one of your annoying posts.

 

[wigby]

No. I just realized I was actually responding to another one of your annoying posts.

I get that all the time.

 

[Phobophobia]

I think it's an unwise and arrogant idea to presume what I or anyone else thinks. It's not a flattering look. But to be sure I'm not a Pollyanna thinking this watch is going to make lillies bloom in the winter and cause peace to break out all over the world. It's a secondary iPhone screen and remote at its heart.

Whether or not something is flattering is often subjective.