Tim Cook Profiled in New Biography as 'The Genius Who Took Apple to the Next Level'

[EightyTwenty]

This is absolutely wrong. Tripling the worth of a company does not happen automatically. The company’s path and focus do not happen automatically. The shift to services didn’t happen automatically. It doesn’t matter if I can name the bosses at every major corporation, they get paid as much as they do because their board appreciates their worth. Cook could do what many here want and focus on the Mac (to the exclusion of toys)... but he’s accepting that most money comes from their phone, growth could come from services, health is being beachheaded by the watch, and AirPods are the hottest wearable. There are obviously a lot of people in here who have never been anywhere near an executive team, but large companies do not run themselves. Executives make decisions and those are framed and focused by the chief executive.

Apple had a market cap of over $350 billion at the time of Jobs’ death in 2011. By June 2016, Apple was barely above $500 billion. Impressive growth, but most of that can be attributed to the momentum Jobs had created.

The vast majority of market cap growth for Apple under Cook has coincided with the overall growth in the Dow since 2016. If you want to thank a genius, it might be “the very stable genius” you should be thanking.

To illustrate this point, Microsoft’s market cap has positively SKYROCKETED during the same time period, dwarfing Apple’s growth by nearly $100 billion since June 2016. If Cook is a genius, what does that make Microsoft’s CEO? A super-genius?

Intel has also seen 75% growth since 2016 and they are a horribly run company. They are the laughing stock of tech, yet will have still likely doubled in value between 2016 and 2020. It’s a function of a historic booming bull market more than anything.

Cook is nothing special among big tech CEOs. He is actually underperforming some of his peers.

 

[Baymowe335]

Yeah as a consumer of their products the first thing I care about is their awesome supply chain, not their products which have gone stale since Tim was CEO. Well i guess its good to know that their will be plenty of the MacPro when they finally update it...

You honestly think your S7 is better than the iPhone and your Surface is a better tablet than iPad?

OK.

Apple makes better products today than ever. The iPhone is better today than ever. You’re remembering Jobs with rose colored glasses, like most people here.

 

[niun]

You honestly think your S7 is better than the iPhone and your Surface is a better tablet than iPad?

OK.

Apple makes better products today than ever. The iPhone is better today than ever. You’re remembering Jobs with rose colored glasses, like most people here.

In your opinion surely..

If that were the case I'd not be rocking a Surface book 2 and a One plus.

 

[Marc2018]

Is this the correct title? Shouldn't it be 'Tim Apple, the guy who ran out of ideas after Steve's plans and made minor incremental updates and canned any sense of technological innovation whilst introducing major price hikes whilst other brands get ahead'.


EDIT:
This book is going to cost just $299.99 because it has a memoji front cover. We think you're gonna love it and pay this ridiculous price instead of adding a USB C port.

Yes, you are spot on! Unfortunately under Tim "Apple" Cook's direction, Apple computers have gotten worse in design, repairability, and upgradeability. Been a loyal Apple customer for over 10 years, but the latest computer hardware products are pretty bad considering the high prices or Apple tax that Apple continues to demand. Apple is now trying to drive all of their customers to select the upgraded components so your computer may be technologically relevant after 3 years once Apple care is gone.
It was very sad that Apple recently announced the "Apple Card" and all of the crap services coming later this year.
i used to enjoy watching the Apple Events, but many are disappointing due to lack of good hardware products developed in recent years. But it is an easy way for accountant Tim Cook and Apple to profit off of high credit card interest rates from their loyal apple customers. Watching Apple's stock rise without good hardware releases is scary, but I'm not surprised that the Apple investors are still on board with all of these changes because Apple can keep the money train rolling in. Disappointing to say the least.

Unfortunately, I am really considering switching to other competitive products and services due to the Tim Cook regime. Apple's so called security statements seem to be a ploy to keep us old timers like me buying their products even when they are not as secure as they would have us believe. I just don't agree with this man's philosophy. I can only hope that others will force Apple to come back to its roots and provide a well designed quality product for competitive pricing.

 

[derekamoss]

You honestly think your S7 is better than the iPhone and your Surface is a better tablet than iPad?

OK.

Apple makes better products today than ever. The iPhone is better today than ever. You’re remembering Jobs with rose colored glasses, like most people here.

For what I want to use it for, Yeah I do. Here is the thing, I don't want just a tablet running an OS that was meant orginally for small screens and hasn't done anything to make it more useful in larger screens. iPads are just a blown up iPhone. What I want is a PC that is in tablet form. The benefits of it also being able to be a normal "Tablet" is just added on. With my Surface, I can do ANYTHING an iPad can do, use it as an actual laptop when I want it too and dock it with an external keyboard, mouse and display and even use it like a desktop while also being able to add more stoarge through external media. Apple doesn't want you to have a device that can take care of almost all your needs because they would loose profit from people not having to buy an iPad, MacBook Pro and iMac/MacPro seperatly just to get what they need done. The iPhone and iPad are still pretty much the same as they were when first introduced. A phone that still is using the same UI for basic things like the apps on the homescreen in a grid and a tablet which can kind of do things more than a just consumption device could do. Apple wouldn't have even made an iPad Pro if they didn't realize that the Surface products were a little bit of a threat. You would still have no pencil or the keyboard, which doesn't have a track pad. The new iMacs Pro's were only in retaliation to the Surface Studio. Apple under Tim no longer cares about making better products for people if they can still get their cash flow or unless a competing company makes a product that they are worried about.

If Apple had slapped OS X on a tablet form factor and had keyboard and mouse support I would have bought it in a heart beat even though I knew it wasn't optimised for the tablet and touch screen interface.

 

[apolloa]

I just want to make sure I am understanding correctly. You are ragging on the Air because it has new colors, but then go on to say that the thing wrong with the iMac is that it hasn't had a casing redesign? You can't have your cake and eat it too.

FWIW, the iMac is in desperate need of a refresh. The bezels are ridiculous in 2019.

AirPods.
A12 processor.
Face ID.
Touch ID.
I'm 100% sure you'll disagree, but the HomePod is a fantastic product albeit expensive.

Their computer has been priced high since they first came out, that's nothing new. Outdated? The Mac Pro is sure.

FYI personally I don’t consider a change in case colour a redesign, and I never stated I did.

 

[Sath]

Tim Cook is no genius. TFTTG (Time for Tim to Go).

 

[Romeo_Nightfall]

Why do you tell Woz that?
[doublepost=1554868530][/doublepost]
Um, his best in the world supply chain management? He is THE best and was that genius during the Jobs era too. Do you have any idea how insane Apple’s supply chain is and the complexity behind it? You don’t. Cook is a genius. Genius, genius, genius.

Apple is OBJECTIVELY a stronger company today than any time during the Jobs era.

Services are growing at 20%, so the story isn’t over. Cook also managed to sell 3X as many iPhones as Jobs ever did at his peak. He’s taken everything to the next level and introduced a leader in silicon, wearables, and services.
[doublepost=1554868590][/doublepost]
I honestly feel sad for the people who don’t recognize the genius of Tim Cook. It was not a joke; he is a genius.

Tim is it You? He might be a genius in a field we can’t really see and score - but he’s definitely no genius when it comes to the values many people here seem to share. POINT!
[doublepost=1554875561][/doublepost]

Yes, you are spot on! Unfortunately under Tim "Apple" Cook's direction, Apple computers have gotten worse in design, repairability, and upgradeability. Been a loyal Apple customer for over 10 years, but the latest computer hardware products are pretty bad considering the high prices or Apple tax that Apple continues to demand. Apple is now trying to drive all of their customers to select the upgraded components so your computer may be technologically relevant after 3 years once Apple care is gone.
It was very sad that Apple recently announced the "Apple Card" and all of the crap services coming later this year.
i used to enjoy watching the Apple Events, but many are disappointing due to lack of good hardware products developed in recent years. But it is an easy way for accountant Tim Cook and Apple to profit off of high credit card interest rates from their loyal apple customers. Watching Apple's stock rise without good hardware releases is scary, but I'm not surprised that the Apple investors are still on board with all of these changes because Apple can keep the money train rolling in. Disappointing to say the least.

Unfortunately, I am really considering switching to other competitive products and services due to the Tim Cook regime. Apple's so called security statements seem to be a ploy to keep us old timers like me buying their products even when they are not as secure as they would have us believe. I just don't agree with this man's philosophy. I can only hope that others will force Apple to come back to its roots and provide a well designed quality product for competitive pricing.

I feel the same ... ready for moving on - apple is dead for me - no further interest in inferior products and stuff. And just here out of a habit - even not interested in apple news anymore, as theres nothing nearly noteworthy in the past several years - other than airpods

 

[Radon87000]

Growing a business to $1t also takes genius. Nothing like overvaluing the last and devaluing the present.

No it doesn’t. Once the innovative products are put in place and the system is operational, any dunderhead can grow it. He has infinite resources and a suite of hyper successful products at his disposal.

 

[R.P.G]

I just want to make sure I am understanding correctly. You are ragging on the Air because it has new colors, but then go on to say that the thing wrong with the iMac is that it hasn't had a casing redesign? You can't have your cake and eat it too.

FWIW, the iMac is in desperate need of a refresh. The bezels are ridiculous in 2019.

AirPods.
A12 processor.
Face ID.
Touch ID.
I'm 100% sure you'll disagree, but the HomePod is a fantastic product albeit expensive.

Their computer has been priced high since they first came out, that's nothing new. Outdated? The Mac Pro is sure.

homepods fantastic??? what exactly it do different/innovative than any other Bluetooth speaker??(sh*tty AI assistant is bonus)..

TouchID??? what Tim did for this?

A12 is incremental..any one in that seat can decide that...all Tim doing is finding ways to skim more customer money...

 

[Radon87000]

With so many customers and so many devices out there, there is no one size fits all narrative of how Apple came to be this massive company and why the brand is powerful.

Steve Jobs.

 

[Gogeta-Blue]

this is the funniest post ever, I can't believe the audacity
since when Tim is a genius, what did he invented?
he doesn't even know about technology

ask him a question on how the iPhone works
what does that part does etc

he only knows about numbers

I really will like to hear Tim talking on a keynote
explaining all the new features in the same technical way that Steve used to do
it will never happens and we all know why
he is no genius
stop the madness and the media hype

"the next level" really


I used to love apple until that man took over
can't wait for him to go away
before he takes apple to the new level of mediocracy


this is like trying to sell a refrigerator to a person that live in the middle of the North Pole
what a failed attempt, trying to shove mr cook down people's throat
it might work with others but not with me

better luck next time

 

[Feyl]

Tim is simply the right guy on the wrong position. He should’ve stayed where he was, because that’s what he did best. I guess Steve had a tough decision to make, because there wasn’t really anyone who could be Apple’s CEO besides him. Now Jeff Williams is doing what Tim did and he’s great at it. I think it’s safe to say, that Tim can be replaced at this moment with some product oriented guy. The problem I see is, there is no great visionary on the market who could replace Tim.

 

[skellener]

More like Tim Cook - The Man With No Vision

 

[Winni]

What is the next level, announcing a product which does not even exist?

Not only announcing it, but also officially cancelling it. And then offer a "service" that nobody ever asked for or ever needed instead.

Apple has become as uninteresting as Microsoft and IBM.

 

[mannyvel]

Well he didn’t screw it up, so there’s that.

 

[chatin]

Unfortunately for Apple, Steve Jobs selected someone to replace him from the standpoint of a competing product that could not marginalize his legacy. "Marginal" is a big word because it is used to compute optimal selling prices in a market with sophisticated competitors.

 

[Gogeta-Blue]

Steve simply didn't have time so he had to make a quick and rush decision
I guess they all agreed that it was better to named someone that is already on the inside
rather than trying to get someone from the outside

yes Tim is good for apple internally, he makes the company money
he is also good for investors and share holders
but he is not that good for costumers
when it comes to software and hardware, he simply doesn't know how to get the best out of people
how about, that is not good enough, I'm sure you can do better, etc

I understand that apple is no longer a computer company anymore
but that exactly my problem, I do have iPhones and iPads but I'm more like a computer man
rather than a device person

sorry but I wouldn't take that book even if they give it to me for free

right now there are 2 kinds of persons in this world
the ones that like Tim and the ones that doesn't

sorry but I don't like Tim, is nothing personal
is just that I feel that he is not the right person

maybe at some time in the past he was
but as right now, not anymore
I just want someone who doesn't just care about money and have some kind of vision into the future
I'm not asking to reinvent the wheel
but I haven't see any innovation from apple lately
they just quit on their costumers
totally unacceptable, don't make promises you can't keep and do not make announcement if you can't deliver

cough, cough
air power, Mac Pro

 

[Shanghaichica]

Next level by harnessing the power of the ecosystem, Apple Watch, AirPods, Apple Pay, iPad Pro, Apple Pay, Touch ID.
[doublepost=1554883500][/doublepost]

Steve simply didn't have time so he had to make a quick an rush decision
and I guess they all agreed that it was better to named someone that is already on the inside
rather than trying to get someone from the outside

yes Tim is good for apple internally, he makes the company money
he is also good for investors and share holders
but he is not that good for costumers
when it comes to software and hardware, he simply doesn't know how to get the best from people
how about, that is not good enough, I'm sure you can do better etc

I understand that apple is not a computer company anymore
but that exactly my problem, I do have iPhones and iPads but I'm more like a computer man
rather than a device person

sorry but I wouldn't take that book even if they give it to me for free

right now there are 2 kinds of persons in this world
the ones that like Tim and the ones that doesn't

sorry but I don't like Tim, is nothing personal
is just that I feel that he is not the right person

maybe at some time in the past he was
but as right now, not anymore
I just want someone who doesn't just care about money and have some kind of vision into the future
I'm not asking to reinvent the wheel
but I haven't see any innovation from apple
they just quit on their costumers
totally unacceptable, don't make promises you can't keep and do not make announcement if you can't deliver

cough, cough
air power, Mac Pro

Steve was ill for years. It wasn’t a Sudden illness. Whether people agree with Tim Cook or not it was a decision he had a lot of time to make.

 

[TheFluffyDuck]

Tim cook takes the autobiography market very seriously, as such the books starting price $500 because they want everybody to be able to read something special.

 

[Gogeta-Blue]

replace the name Sculley with Tim name

 

[WatchFromAfar]

Services are growing at 20%,

Yes they are, and you are hailing him A genius, but there not growing at 21%, 22% 23% etc etc. What "genius" would it take to make a growth of 30% in services?
[doublepost=1554883789][/doublepost]

Yes they are, and you are hailing him A genius, but they are growing at 21%, 22% 23% etc etc. What "genius" would it take to make a growth of 30% in services?

 

[Khedron]

Tim inherited a company with one of the strongest brand values in history, then exploited that by increasing prices while recycling existing parts and designs.

Apple's record profits are not a reflection of Tim's leadership.

The only interesting question about Tim is whether his focus on profit comes from greed, luck combined with cowardice, or self-awareness of his own lack of vision and an acceptance that the best he can achieve is to keep shareholders happy.

 

[Tech198]

So, i have not even read "Steve Job Biography" yet... Their piling up. I guess this could be good too.

 

[LeeW]

I certainly agree that Steve was more the head of product than CEO. Tim is CEO but has no clue where his product team is.