If only Tim Cook were a genius!
For me, Apple lost their craziness, their fire, their subversive quality with the tragic death of Steve Jobs. They now seem to bow down to the lowest common denominator.
I posit that their whole culture was determined by having an insanely great genius at the top. In losing such a figurehead, the culture has become irredeemably broken.
Great to be back. Missed you all.
Yes, welcome back. For a second or two I thought I had popped into a resurrected thread.
I don't think Apple's broken. I think Tim Cook is a competent guy with the mild misfortune of running a well known company at a time when the great unwashed but connected segment of "the public" is what's actually broken: everything a hypercritical segment of the public views today apparently exists primarily to be derogated, dismissed, just plain dissed, shorted in the market and otherwise figuratively run out of town on a rail before sunset or better yet during a coffee break from the job.
Of course that all takes place online and in social media circles, but the more relevant question for the CEOs and companies in question is resolved at the point of purchase: "How'm I doin', boss?"
Cook, and Apple, do seem to be hearing enough "You okay, man" to keep the doors open.
Whoever spends their money on the products a company makes really is the boss. Most of the
happy consumers don't unbox their stuff and promptly get online to relay their
happiness... that's for the relatively few specialists who produce unboxing videos.
I actually know people who are happy repeat purchasers of Apple products and have never heard of unboxing videos, much less 20-page threads bitching about Tim Cook's stewardship of Apple. But hey, that's anecdotal, so pay no mind.
Still, people can pipe dream all they want about how Steve Jobs would have found a seriously greater great next thing, but those may be the same people who also complained about the lime or tangerine clamshell laptops and possibly dissed the U2 Special Edition iPods with the bands' autographs on the back as well, who knows. And oh yeah, they never liked the Phat iPod Nano with the headphone jack on the bottom. And the tie-clip shuffle, um...
Yet in their imagination it's Tim Cook who has ****ed Apple up? Go figure.
It's all water under the bridge and no one crossing a river today sees the same water as the guy who crossed it yesterday. Did Jobs regret having fooled around with that placeholder ROKR phone before the actual iPhone surfaced? I doubt it. Who knows if it really held Apple's place or just provided a little comic relief and false sense of security for Apple's competitors. People mocking the case design for the iPhone 5C were probably not prepared for the success of the iPhone SE... never mind the Apple Watch.
Anyway as I said elsewhere on these boards, I'm looking forward to reading Kahney's latest Apple-related bio. I guess the only thing could make it seem vaguely attractive to Tim Cook haters is the fact that Kahney's book isn't selling for 300 bucks and warranting its own unboxing video that's been viewed over four hundred thousand times?
(skip to about 1 minute to get to the unboxing, it's the part my cats always loved watching).