Tim Cook Profiled in New Biography as 'The Genius Who Took Apple to the Next Level'

[Negative287]

Is this the correct title? Shouldn't it be 'Tim Apple, the guy who ran out of ideas after Steve's plans and made minor incremental updates and canned any sense of technological innovation whilst introducing major price hikes whilst other brands get ahead'.


EDIT:
This book is going to cost just $299.99 because it has a memoji front cover. We think you're gonna love it and pay this ridiculous price instead of adding a USB C port.

Interesting, you guys think he's run out of ideas huh?

I think we're about to see Apple rise to the top of the market and it's all because of the things they are working on!

Coincidentally, I've seen two companies recently that run 100% Apple with Google Cloud Services, I had never encountered that during the Jobs years.

Also, Mac OS is still the best Desktop OS on the market!

 

[Peperino]

The word pathetic has lost its meaning. But to point it seems Tim Cook cares. And Tim Cook does not care about your opinion.

So you are a personal friend of Tim Cook now?
based on your comments, you have ZERO credibility...

Pathetic did not lose its meaning...when you look at a computer line up that is outdated and overpriced.

Tim Cook does not care.
If he cared, they would not have upgrade cycles of 4-6 years.
If he cares, he would not try to fix a bad keyboard design (Macbook Pro 2016),
if he cares he would have done some quality control before releasing the Macbook Pro.
If he cares a just a little bit, he would put a little more effort to after 4 years release something better than the Mac Mini using the same old design that still has heating issues.

Again, says your opinion.

Which is much credible that your baseless ones.

Please don’t include me in your universe. You do not speak for me.

I never included you...I am speaking for myself, and many long time Apple users, that are tired of Apple ridiculous policies and design development of the entire computer line to deliver underspec, badly designed and overpriced computers.
[doublepost=1556844318][/doublepost]

Also, Mac OS is still the best Desktop OS on the market!

I Agree, best OS. Though too bad that the entire computer line up is so outdated that it makes more sense to use Mac OS on a hackintosh.

 

[09872738]

Interesting, you guys think he's run out of ideas huh?

I think we're about to see Apple rise to the top of the market and it's all because of the things they are working on!

It seriously doubt that, hope to be wrong though.
Not sure if they ran out of ideas or they just don't care about the Mac any more. Sure looks like it.

Anyway, as long as Ani/Emojis are on their "innovative" change log, as long as they glue and lock everything down, as long as they ask 4+ - times actual value for upgrades (SSDs), as long as they block nVidia, sell crazy overpriced notebooks with unreliable - and even worse: unrepairable - keyboards, as long as they are arrogant enough to ignore the education market, as long as they lobby against the right to repair while at the same time claiming to care about the environment or customers (heavily disgusting hypocrisy) ... exactly as long will I deny to believe Apple is on the right way.

Their computers certainly aren't and I suspect this will increasingly show in (computer) sales figures

 

[Peperino]

Interesting, you guys think he's run out of ideas huh?

I think we're about to see Apple rise to the top of the market and it's all because of the things they are working on!

Yes,
or at least Tim Cook is taking way much more time to update. Update a product every 4-6 years in computer's time is like a million years. All creative upgrades have been in wearables.
Mac Pro 6+ years
iMac 10years with same external design. Even more pathetic is the recent update where in 2019 Apple delivers an iMac with a 5400rpm drive instead of a SSD.
Macbook Pro.. 2016+ unusable.

Apple.
Yesterday's technology
At tomorrow's prices

 

[I7guy]

...
Apple.
Yesterday's technology
At tomorrow's prices

Apple.
Yesterday's technology
At tomorrow's prices
Pulling in world class profits.

 

[Abazigal]

Apple.
Yesterday's technology
At tomorrow's prices

That has always been how Apple works. They don’t cram in the latest tech in a product just for the sake of it. Instead, they start with the end in mind, then work backwards to see how they can best deliver the desired end experience with the existing technology available to them.

For instance, many people like to compare the iPhone XR to the Samsung s10 or S10e, spec for spec. But they also fail to recognise that Apple has the full weight of the Apple ecosystem, while Samsung has absolutely none to speak of. So all that better hardware in a Samsung phone still might not be able to afford me a better experience in the areas which matter to me, like software updates, or better apps, or customer support.

As such, I am not particularly concerned or upset that an Apple product might not necessarily contain the latest tech, because it’s the end user experience I am paying for at the end of the day.

And for me at least, Apple products continue to offer a great user experience despite them having worst specs on paper (or precisely because they have worse paper specs, ironically enough). That’s good enough for me.

 

[Peperino]

As such, I am not particularly concerned or upset that an Apple product might not necessarily contain the latest tech, because it’s the end user experience I am paying for at the end of the day.

And for me at least, Apple products continue to offer a great user experience despite them having worst specs on paper (or precisely because they have worse paper specs, ironically enough). That’s good enough for me.

You make no sense whatsoever.
You do not pay for the user experience... (what a lame excuse, for poor design)
If they deliver an iMac with a 5400rpm drive, the user experience will be slow.
If they deliver Macbooks that you can barely type your experience will actually be quite bad.
A laptop that was best in class has become a running joke and Apple refuses to change the design 3 years now despite all the problems.
No company will charge overpriced prices to deliver outdated specs. Especially when we are talking about technology.
And you can see that on the Year over Year declining sales of the Mac line up.
That is not the case with the Watches that is a great product, is increasing by almost 50%.

You can deliver outdated products, but then do not overcharge, for them. They should be charging the same prices than a Dell or Lenovo. At least on the Dell you can Type...
[doublepost=1556957728][/doublepost]

Apple.
Yesterday's technology
At tomorrow's prices
Pulling in world class profits.

By ripping customers selling outdated technology at expensive prices...
How Is that something to be proud of?

 

[I7guy]

You make no sense whatsoever.
You do not pay for the user experience... (what a lame excuse, for poor design)
If they deliver an iMac with a 5400rpm drive, the user experience will be slow.
If they deliver Macbooks that you can barely type your experience will actually be quite bad.
A laptop that was best in class has become a running joke and Apple refuses to change the design 3 years now despite all the problems.
No company will charge overpriced prices to deliver outdated specs. Especially when we are talking about technology.
And you can see that on the Year over Year declining sales of the Mac line up.
That is not the case with the Watches that is a great product, is increasing by almost 50%.

You can deliver outdated products, but then do not overcharge, for them. They should be charging the same prices than a Dell or Lenovo. At least on the Dell you can Type...
[doublepost=1556957728][/doublepost]

By ripping customers selling outdated technology at expensive prices...
How Is that something to be proud of?

You think in a world of competition that people would “let themselves be ripped off”. You have a narrow view of an Apple customer and have an over-inflated view of the importance of these posts as far as a contribution to anything meaningful.

So yes, their continued revenue stream says something about what an apple customer thinks vs your views of Apple and the CEO, which appear to be a minority opinion.

 

[Abazigal]

You make no sense whatsoever.
You do not pay for the user experience... (what a lame excuse, for poor design)
If they deliver an iMac with a 5400rpm drive, the user experience will be slow.
If they deliver Macbooks that you can barely type your experience will actually be quite bad.
A laptop that was best in class has become a running joke and Apple refuses to change the design 3 years now despite all the problems.
No company will charge overpriced prices to deliver outdated specs. Especially when we are talking about technology.
And you can see that on the Year over Year declining sales of the Mac line up.
That is not the case with the Watches that is a great product, is increasing by almost 50%.

You can deliver outdated products, but then do not overcharge, for them. They should be charging the same prices than a Dell or Lenovo. At least on the Dell you can Type...

Again, you don’t understand what makes Apple so successful.

This is an example of what I am talking about. A MacBook running FCP is capable of editing 4K video in less time than a more powerful windows laptop running adobe premiere.

So long as you all continue to fixate on raw specs in a vacuum, while ignoring how Apple’s hardware, software and services all come together, you will continue to miss the point.

What I am paying for is Apple’s expertise in designing their products in a manner which affords me a great user experience.

You are probably right that MacBook Pro’s right now are in a bad place because of their bad keyboards (I can’t comment, as I don’t own one). However, Apple doesn’t just make laptops, and it seems weird to me that the critics fixate on MBPs while seemingly ignoring every other product that Apple sells.

The success of the Apple Watch and airpods speak for themselves.

The iphone is the iphone, with the full weight of the Apple ecosystem behind it.

My love of the ipad, and how I use it for work, is no secret here. Especially when I use it in tandem with an Apple TV for airplay mirroring.

At the end of the day, I find my money well-spent here. While they do cost more upfront, my experience is that my apple products have more than paid for themselves in the form of greater productivity and fewer problems overall.

By ripping customers selling outdated technology at expensive prices...
How Is that something to be proud of?

Apple isn’t holding a gun to the consumers’ heads and forcing them to buy their products.

Apple’s financial success despite the many criticisms aimed at them show that there are still many people who do love their products.

Perhaps you all could and should start trying to explain Apple’s success here, rather than try to explain it away.

 

[Peperino]

You are probably right that MacBook Pro’s right now are in a bad place because of their bad keyboards (I can’t comment, as I don’t own one). However, Apple doesn’t just make laptops, and it seems weird to me that the critics fixate on MBPs while seemingly ignoring every other product that Apple sells.

The success of the Apple Watch and airpods speak for themselves.

If you read my post I always said the Watch is a great product, the only one innovative in the last 10 years.
Hence, why sales are increasing 40+%
iPods are ok. I like better the Jabras.

My complain is not just about the MBP but the entire computer line up and how Apple is trying to rip off customer designing disposable applicances rather than computers. They are soldering every component making them more difficult and expensive to repair, basic things suchs as RAM and SSD are not upgradable, etc.
The design is so bad, that in order to connect the best Apple selling product to your own computer you need to buy an additional cable. If Apple is charging 1k for a Phone, you suppose that they should be able to figure that out, but NOT.

The entire computer line up is outdated and overpriced.
iMac same 10 year old external design.
MAc Pro 6 years and counting
MBP 2016+ worse product designed in Apple history.
Mac Mini although nice update after 4 years they used the same old box that had heating issues and it is 70% more expensive.

Proof is in the lame upgrade announcements they did the entire week before the latest Apple presentation.

That you can edit 4k in a MBP does not mean it is a well design product, especially if you can NOT do basic things such as typing.
Furthermore, many PRO users, that got tired of Apple neglect of the entire computer line up are building hackintoshes or upgraded 12 core cheese grater Mac Pros.

Apple isn’t holding a gun to the consumers’ heads and forcing them to buy their products..

Hence, Apple just had a 30% drop in iPhone sales. Largest decline since iPhone was created.
I guess users are getting tired of the overpriced Apple phones.
Mac sales, declined Y/Y.
The revenue is coming from the grow on Wearables and services.
Although it is nice to have Apple pay, can care less about Apple's credit card and TV/film content.

Again, many companies have big revenues, which does not mean they design great product.

 

[I7guy]

...Hence, Apple just had a 30% drop in iPhone sales. Largest decline since iPhone was created.
I guess users are getting tired of the overpriced Apple phones.
Mac sales, declined Y/Y.
The revenue is coming from the grow on Wearables and services.
Although it is nice to have Apple pay, can care less about Apple's credit card and TV/film content.

Again, many companies have big revenues, which does not mean they design great product.

It appears you are not following Apples' strategy. They want customers to keep their iphones longer. They are developing a wearables an accessories market that is raking in billions. They are adding to their services. I guess $55B with profits of $11B isn't enough for some.

Because Apple has big revenues doesn't mean it's products aren't great. "Great" anyway is a subjective, personal definition.

 

[Peperino]

It appears you are not following Apples' strategy. They want customers to keep their iphones longer. They are developing a wearables an accessories market that is raking in billions. They are adding to their services. I guess $55B with profits of $11B isn't enough for some.

Because Apple has big revenues doesn't mean it's products aren't great. "Great" anyway is a subjective, personal definition.

One more time you keep mentioning and diverting the discussion to revenues.
But anyway you are laughable...You tell me Great is subjective, but your view of Apples strategy is not...

What is Apple strategy, selling 30% less iphones? Thank god you are not working for Apple.

The issue is not revenues.

The issue is Apple neglect of the entire computer line up with
low innovation, and slow product refreshes (4-6 years).
Apple has become a marketing company, not a lead, innovative tech company anymore.

You can see that in the MBP. A laptop that was best in class has become a running joke and Apple refuses to change the design 3 years now despite all the problems.

PS:
How to piss off your Apple obsessed cultist friend...

"Hey, so how's your keyboard doing?

 

[BigMcGuire]

You can see that in the MBP. A laptop that was best in class has become a running joke and Apple refuses to change the design 3 years now despite all the problems.

PS:
How to piss off your Apple obsessed cultist friend...

"Hey, so how's your keyboard doing?

What, selling millions upon millions of laptops every quarter is a running joke?

Being called an obsessed cultist would definitely piss me off. I realize jealousy is a real problem.

My keyboard, my wife's keyboard, and a handful of other MBPs I know are doing great. Thanks for asking. .

Our 2017 MBP has a 4 year keyboard warranty. Pretty cool!

 

[I7guy]

One more time you keep mentioning and diverting the discussion to revenues.
But anyway you are laughable...You tell me Great is subjective, but your view of Apples strategy is not...

What is Apple strategy, selling 30% less iphones? Thank god you are not working for Apple.

The issue is not revenues.

The issue is Apple neglect of the entire computer line up with
low innovation, and slow product refreshes (4-6 years).
Apple has become a marketing company, not a lead, innovative tech company anymore.

You can see that in the MBP. A laptop that was best in class has become a running joke and Apple refuses to change the design 3 years now despite all the problems.

PS:
How to piss off your Apple obsessed cultist friend...

"Hey, so how's your keyboard doing?

Horses for courses as they say. You have a beef against Apple I don't have.

Apple's strategy is not to sell less iphones. Apple's strategy is to sell as many iphones as the market will bear and beef up the services, wearables and accessories sales. That strategy seems to working. Thankfully the arm-chair CEOs won't ever have their chance to work for Apple. Tim Cook makes it look easy adding billions in shareholder value. The arm-chair CEOs would sink Apple faster than a NY minute.

As far as "cultist" friends, it's quite audacious of you to presume how to tell someone how to spend their money.

 

[Abazigal]

"Hey, so how's your keyboard doing?

My iPad pro's Smart Keyboard is doing great, thank you very much for asking.

 

[Peperino]

As far as "cultist" friends, it's quite audacious of you to presume how to tell someone how to spend their money.

I never tell anyone how to spend their money. Though it seems quite dumb to spend over $2500 in one of the worse products Apple ever designed. Overpriced MBP, with soldered components, non upgradable - disposable appliance, with a barely working keyboard, no mag-safe, and less connectivity.

Again, that many people will purchase it, it does not make it a good product. Hence, the Mac line is declining Y/Y.

 

[I7guy]

I never tell anyone how to spend their money. Though it seems quite dumb to spend over $2500 in one of the worse products Apple ever designed. Overpriced MBP, with soldered components, non upgradable - disposable appliance, with a barely working keyboard, no mag-safe, and less connectivity.

Again, that many people will purchase it, it does not make it a good product. Hence, the Mac line is declining Y/Y.

Thanks for clarifying. However, what constitutes a great product is an personal, individual definition. And great and lousy products are subject to sales cycles having nothing to do with the product itself.

 

[Peperino]

Thanks for clarifying. However, what constitutes a great product is an personal, individual definition. And great and lousy products are subject to sales cycles having nothing to do with the product itself.

I guess you run out of pathetic excuses to justify lousy Apple computer line up.
A badly designed product speaks for itself.

A great product is NOT individual definition. Look at the Watch growing sales of 40%. That shows a great product.
Look at the MBP. declining sales Y/Y, worse Apple product ever. Look at the iPhone 30% decline, although a good product, it seems that users got tired of the Apple ripping them off with the outrageous overpricing.

And that is why more people agree with my comments and not with yours...

 

[I7guy]

...
And that is why more people agree with my comments and not with yours...

It doesn’t matter to me how many “likes”. What matters to me is the revenue, profit and stock price. “Likes” do not seem to effect Apple’s financials.

 

[09872738]

It doesn’t matter to me how many “likes”. What matters to me is the revenue, profit and stock price. “Likes” do not seem to effect Apple’s financials.

Strange. I, fwiw couldn't care less about Apple's financials. What I care about is mostly computers, because this is what I am interested in and use pretty much all day. And Apple once excelled in that regard, shaping the industry at some - actually multiple - points in time.

Today ... maybe Apple should consider getting rid of this annoyance - the Mac division - and let people that actually are enthusiasts care about the computer business?
Apple then could focus on what it likes these days... maybe they should get a banking license or become a VC?

 

[I7guy]

Strange. I, fwiw couldn't care less abour Apple financials. What I care about is mostly computers, because this is what I am interested in and use pretty much all day. And Apple once excelled in that regard, shaping the industry at some - actually multiple - points in time.

I dont really care about the computer side as much as the phone, accessories and wearables side. As a shareholder it’s nice to see good financials.

You’re right when windows 7 (in 2009 under jobs) was released Apple lost its edge quickly.

 

[09872738]

I dont really care about the computer side as much as the phone, accessories and wearables side. As a shareholder it’s nice to see good financials.

Yes... but Apple at present overstresses its reputation. If they continue like this I doubt the financial situation can keep its current status

 

[Peperino]

It doesn’t matter to me how many “likes”. What matters to me is the revenue, profit and stock price. “Likes” do not seem to effect Apple’s financials.

If you are an investor you should care about Apple financials. If you are a user, financials does not matter that much if they lack innovation, update cycles are pathetic, and create products that are NOT reliable such as the MBP.

You can see that users are getting tired of the Apple overpricing. iPhone sales were down 30%. Biggest drop in iPhones history. If a 30% drop in sales of the biggest Apple revenue product does not worry you, then you are as arrogant as Apple itself.

 

[Abazigal]

If you are an investor you should care about Apple financials. If you are a user, financials does not matter that much if they lack innovation, update cycles are pathetic, and create products that are NOT reliable such as the MBP.

You can see that users are getting tired of the Apple overpricing. iPhone sales were down 30%. Biggest drop in iPhones history. If a 30% drop in sales of the biggest Apple revenue product does not worry you, then you are as arrogant as Apple itself.

I am not an investor. Zero shares held.

I also don’t really care about MacBooks. I am using an iPhone with Apple Watch and recently bought a new pair of Airpods. Using my iPad Pro with smart Keyboard Folio and Apple Pencil. Have two Apple TVs at home (and a bunch at school). Loving my 5k iMac. MacBook Air is collecting dust in some drawer somewhere.

And I am not worried for Apple at all. Financials will fluctuate from one quarter to the next, but I am confident in Apple’s long term financial stability. Especially as they prepare to break into new markets.

At this point, I think we are pretty much watching two movies on the same screen. The critics claim that Apple lacks innovation, but seem to be able to only cite the MacBook keyboard as the sole example of why this is the case.

People like myself love Apple mainly for the ecosystem. That there are one or two black eyes here and there doesn’t detract from its allure, especially when Apple isn’t excelling in areas I don’t particularly care about at any rate.

Sales of Apple Watch and Airpods continue to grow despite the numerous criticisms against them. Again, if this doesn’t show how the “tech elite” crowd here is hilariously out of touch with the rest of the general user populace, I don’t know what will.

So I guess it comes to this. If the MacBook keyboard is your main bugbear, then switch ecosystems or hold off upgrading until Apple solves the issue. Otherwise, I am not really seeing the issue. We will each buy the products which best suit out needs, and let the profits speak for themselves.

 

[I7guy]

If you are an investor you should care about Apple financials. If you are a user, financials does not matter that much if they lack innovation, update cycles are pathetic, and create products that are NOT reliable such as the MBP.

You can see that users are getting tired of the Apple overpricing. iPhone sales were down 30%. Biggest drop in iPhones history. If a 30% drop in sales of the biggest Apple revenue product does not worry you, then you are as arrogant as Apple itself.

When Warren Buffet worries, I will also. In the meantime, IMO, Apple is doing fine. Pathetic post.