Yet. Despite the lack of impetus and direction ... those Apple shares keep rising. Nobody knows why. Yes. It defies logic. But who cares? Not Tim!
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Tim Cook Profiled in New Biography as 'The Genius Who Took Apple to the Next Level'
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LOL "Genius" Yeah, brilliant move increasing the price of an iPad Pro by almost 40%.
New title: Time Cook: The Genius that took a 'Jobs' well done and flushed it down the toilet.
New title: Time Cook: The Genius that took a 'Jobs' well done and flushed it down the toilet.
Tim Cook, the "genius" that maximized profits and margins at the expense of everything else - innovation, user experience, affordability, and interchangeability. Yay for current investors, sad for the vision of Apple and for its customers. Since I'm both, it's very bitter/sweet as I'm definitely happy with the stock performance, but strongly oppose Apple's treatment of customers and their "you have to adapt to us" instead of the old "we make products adapt to you" mentality.
I joined Macrumors in 2008, but I was a lurker way before then.
Apple on internet BBS and forums were always pretty volatile. You should've seen Anandtech / Toms Hardware forums back in early 2000s. Almost every Apple article got immediately flamed. It wasn't until circa 2011/2012 where the tone started improving
What you're seeing now though is a resultant of:
1) more people are out on the internet compared to before
2) former PC/Windows advocates such as myself becoming less content and using public forums as a means to rant/vent
3) Apple for/against camps throwing gas into the fire to provoke the other
I understand your plight but desktop PCs aren't exactly the bleeding edge of innovation. Actually, if anything, Apple was the one company that tried to innovate in that space, it just didn't work, which happens (Jobs tried and failed too).
If you are an investor in Apple, it's hard to argue with his performance over the years Tim has been at the helm. Apple is one of the most valuable companies in history (arguably the most valuable), it has successfully diversified its income stream, its stock has done well overall, and its products have sold well and commanded high prices. Apple also successfully navigates one of the most complex supply chains ever. All of those are measures of success.
It's not even quite fair to assert that he's not a product visionary, since he introduced the iPad mini and entirely new -- and arguably groundbreaking -- products in the Apple Watch and AirPods, to name just two. I happen to love both of those. Apple's microchip development is also nothing short of astonishing compared to what most analysts thought was possible.
That said, I agree with others that there's something missing. The Mac, though still updated, has seemed like an afterthought since Tim has been here. He seems to completely misunderstand what many people want from that platform, and he has never unleashed the Mac team to be everything it no doubt wants to be. While Apple has always jettisoned legacy technologies, Tim has eliminated from Apple's various products even things necessary to many users, such as headphone ports and MagSafe. Product matrices are confused (see the MacBook line), and Apple has fallen behind on touch-capable PCs (make no mistake, Steve Jobs would have figured out how to add what works without undercutting his points on what doesn't work with touch). The current MacBook keyboard situation would have been intolerable to Jobs and to most tech CEOs. And Tim doesn't seem to have a clear plan on where iPhone should go from here.
In short, I generally think Tim has done a good job. But I also think it's about time for a change.
It's not even quite fair to assert that he's not a product visionary, since he introduced the iPad mini and entirely new -- and arguably groundbreaking -- products in the Apple Watch and AirPods, to name just two. I happen to love both of those. Apple's microchip development is also nothing short of astonishing compared to what most analysts thought was possible.
That said, I agree with others that there's something missing. The Mac, though still updated, has seemed like an afterthought since Tim has been here. He seems to completely misunderstand what many people want from that platform, and he has never unleashed the Mac team to be everything it no doubt wants to be. While Apple has always jettisoned legacy technologies, Tim has eliminated from Apple's various products even things necessary to many users, such as headphone ports and MagSafe. Product matrices are confused (see the MacBook line), and Apple has fallen behind on touch-capable PCs (make no mistake, Steve Jobs would have figured out how to add what works without undercutting his points on what doesn't work with touch). The current MacBook keyboard situation would have been intolerable to Jobs and to most tech CEOs. And Tim doesn't seem to have a clear plan on where iPhone should go from here.
In short, I generally think Tim has done a good job. But I also think it's about time for a change.
Check out the Mac. Completely neglected under his watch.
Check out the iPhone. Completely overpriced and overrated under his watch.
Look, I'm not saying that it is easy to be CEO of Apple. I'm pretty sure most if not all people here in the forum would fail at the task. But Genius? I'd call it a stretch. Steve Jobs is a Genius, Bill Gates is one. Tim Cook took over a well-run machine. I wouldn't call this genius, as genius to me implies the ability to do something that hasn't been done before, without people being able to figure out how you did it. Almost like a magic trick.
You’re comment is a joke. lol
Apple, right now, hasn’t run out of ideas. smh. Under Tim Cook, we’ve received the greatest wearable in the world, that is Apple Watch. We got AirPods, HomePod, new line of Beats like the Powerbeats Pro, Apple Music, HomeKit, iCloud Photos, iCloud Drive, Apple Pencil, ProMotion, Portrait mode, augmented reality, etc.
Made incremental upgrades? iPhone X and the new iPad Pro are huge upgrades. Continuity between iOS and macOS is a huge change. iOS apps running on macOS is huge. Switching from HPFS to AFS on iOS and macOS is huge. iOS and macOS redesigns were major changes than the previous skeuomorphic design. The new Apple TV 4 and Apple TV 4K running with something based off iOS. Etc.
This mindset, smh, ah, this is so cringeworthy ♂️ Apple is still innovating, someone needs to throw the dictionary at you, sounds like you don’t know what that word means.
Other brands have often gotten ahead of Apple even before Steve passed away, nothing about this has changed. Apple was never first with anything, it’s how they do it that matters. And it’s not like people will commonly just ditch an entire ecosystem to go with multiple brands with different operating systems, with a different ecosystem.
I'm personally not after that much innovation – I just want a new Mac that's powerful. How hard is that? Apple seems to be doing its damndest to make me switch to a PC.
Our AMA with Leander is now live, so feel free to ask him questions over there!
You are right about some who just want to hate for likes but I would say the majority are just frustrated by the high cost and limited quality/throttled pipeline, drip-fed release functionality of the products. The Micro$oft (as was popular to do then) hate was very annoying but just aimed wildly at the company in my experience, rather than any kind of directed critiquing of each release they made.
Worse though to my mind are the sycophants who just defend everything Apple, as if Apple needs them to fight their battles. They just seem to want everyone to come on this site and harmoniously praise everything Apple does and berate the developments of others. (See the LG's G8 Air Motion Gestures article for further details)
Imagine how dull and nauseating this site would be if everyone was so undemanding as they? We'd all be paying £2000 for iPhone 6S technology right now, if they had their way. As people often accuse Samsung of trying to spike this site conversely perhaps they are paid Apple shills, who knows for sure.
One thing is certain, none of them have had to do any kind of business activities with Apple. If they did they'd know what utter nightmares they are to work with and how arrogant, almost bullying like, they are. Not the poor underdog of the 80's/90's and certainly not a corporation who needs or probably even wants their defence.
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Fine, then at least Apple could license the Mac OS to just one company that would focus on high end workstations and not compete with Apple in the consumer space. I would call the company NeXT.