Tim Cook is doing an incredible job. His predecessor – a man widely heralded as being the greatest CEO in history – died 8 years ago and Cook has increased the worth of the company several times over since then. Apple didn't collapse after Jobs; it thrived. I remember going to McDonald's corporate headquarters years ago and saw a sign that read "for things to stay the way they are, we have to change". Acknowledging that there is no "treading water" when it comes to corporate governance. The competition is simply too good, the customer is always changing, the opportunities are different, and technology keeps on going. He's shown remarkable restraint in not chasing premature technologies. I remember hearing that Apple was "late" to VR and AR. Apple would have wasted a lot of money and good faith chasing those early.
The critics made fun of the Apple Watch and instead of dropping it, Cook's continued slow and steady progress to making it a loved product. Critics thought Apple Music was a waste of time but it's overtaken Spotify in the US. The iPad Pro is an incredible machine. Marzipan is going to be platform changing for the Mac. They *could* listen to the critics and revert back to the old laptop keyboards, but they're more likely to fix the issues and then we'll have a more stable keyboard that feels better to many AND performs as well as the past ones.
Jobs was a genius and apparently made a great choice for the person to continue his life's work.
