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Tim Cook. You are losing focus. Look at the history of Apple. Listen to the customers. Innovate. Bring Apple back. Show these people on MacRumors and other sites what Apple really is and what they are capable of. Stop trying to prove yourselves and ACTUALLY show it.

Update your entire computer lineup to something revolutionary, something new, something better. Bring back when your products were something that you NEEDED to have, not wanted.

If your not first, your last.
Stay tuned -Tim
 
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I am actually quite surprised that people haven't taken up my challenge to explain why they need new machines, other than they don't like paying for older technology, even when it is just as capable.

First, I'd say that for certain computing uses, time is money, pretty directly. For example, if you do 3D rendering, having a computer that's x% faster can magnify into many hours across a project. That means you can meet tighter deadlines, get more jobs done, or hold up your time or the employee you're paying, less. That's worth quite a bit more than the cost of buying a new machine... if there's a new machine available.

If there isn't, at some point you have to start weighing the efficiency of one platform against the time you're losing because that platform isn't keeping up with some other platform you could be using instead.

Second, there are technologies some of us are waiting on before we'll buy our next computers. For me, that's TB3, as I'm pretty interested in the capabilities of eGPU. For others, it might be different things, which we know are available, but haven't been included in a design that's now several years old.

Yes, in terms of single-core CPU speed, not a whole lot has happened. And, yes, for a majority of computer users, they generally don't push the capabilities all that much anyway. But, even for those people, they usually want to get current technology for the longest life and value for their money. I don't think that's a silly thing to want/expect, even if they aren't going to fully utilize it.
 
I have to say, as someone who makes a large portion of my income from renting my computers along with my skills (I'm a digital technician in the photography industry), I'm actually quite happy that Apple has kept my 3 year old computer relevant for so long and that I'm still able to fetch more or less the same rental fees for it that I was three years ago! Of course I'll buy a new one the second it comes out, but at least until high end medium format cameras start shipping with Thunderbolt 3 connections, its still PLENTY fast for anything I need to throw at it.
 
I've been feeling a bit underwhelmed by Apple.... Are we expecting too much from them?
Are you kidding? I can only speak for myself but I always wonder how little is coming from a multi billion dollar cooperation.

You can't blame Intel for all. SSD’s, better screens, up to date and universal ports across the entire line, no more soldered ram.... And a price justification when hardware is getting older. Is this too much to ask?
 
Honestly, what do we expect from a new MacPro or MacBookPro? I use Macs from 2011 and they are running fine. I do not buy the new ones because of the lack of peripheral connections and terrible keyboard and mouse input. What do I expect? That they reverse direction?

There is a reason why there is still a MacBookPro pre-Retina being on sale. These were machines!

And there is a reason why people still want Snow Leopard back. That was a system!

But what gives. Time moves on. I take what I need. The new systems are installed and I use them. The new hardware I do not buy, they are too restricted. If they say, they are commited, good for them, I am no longer. I use Windows a lot lately for work, at home and mobile and it is more than sufficient to replace my workflow I had for years on my Macs.

When my Mac computers will finally die, I will maybe try to find one on ebay or something or probably just leave it at where it is / was because the whole upgrade process is just too cumbersome with Apple. Backwards compatibility is really a pain forcing me to buy the newest devices only. Why buying something new from Apple? What they have done in recent years did not improve my workflow, it is quite the opposite. I work faster on my older machines.
 
No no...
You tell others that your girlfriend can do what your wife does and it is a post marriage world.
You know, kind of like how Tim mentions the post-PC world when talking about the iPad.

(Please don't really do that to your wife. I will not be responsible for the consequences) ;)
My wife keeps saying that if Apple can keep making things thinner why can't I do the same!
 
Okay, secret's out now. Metalflake to follow.

pros.jpg
 
The thing is, what Cook thinks is exciting about Macs, and what I think is exciting, could be quite different. Plus, let's face it - the guy uses an iPad Pro as his main computer and travels with a phone. For the work I need to do - which often involves having two or three word documents open at once (something that isn't exactly taxing or that makes me a "pro") even an iPad Pro is useless....
 
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Well of course he's going to say that. He'd be committing product suicide if he said that the Mac was not important to Apple. People would leave the platform in droves.
And go where? To Windows where the manufacturers sail on the brink of bankruptcy!

The world's biggest PC maker is in deep trouble

The PC market has had its worst year ever

The PC is dead. Gartner wishes you luck, vendors

Get real everybody, the Mac is the only healthy part of old-school computing.
 
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My mac, pad and phone (all Apple) are getting long in the tooth now, but are still fit for purpose. We live in a world where the hardware and operating systems have evolved to such an extent that they are reliable, almost "invisible" physically (minimal visual footprint) and nearly integrated between devices. I want two things. 1) a renewed committment to "it just works"... I value seamless, reliable cloud based device integration and its not perfected yet. 2) extreme longevity regarding os and application compatibility with my ageing hardware.

Gone are the days when component performance improvements drove upgrade. Now its driven (for me) by obsolesence. I will value those companies that innovate to capture new customers but provide compatibility to show long term committment to their existing user base.
 
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A new MacBook Pro would be nice but I have absolutely no plans to get rid of my 2014 Haswell 16GB SSD. It is flawless and super fast. Had one issue with swollen battery but was done brilliantly under warranty.
 
Actions speak louder than words, Tim!

So far, you've:
- taken talent from the Mac team to put towards the iOS team (without seemingly replacing them)
- lost many of the core contributors to vital components of OS X / macOS
- have gotten sloppy with many of the apps and UX/UI aspects of OS X / macOS (this applies to iOS as well, so seems to be a new Apple problem)
- haven't updated the hardware on a regular basis (yes, some of the tech has slowed, but the updates to Macs have slowed well beyond this)
- have gotten rid of, or have poorly thought through the higher 'Pro' end of the product lines (as more 'non-pro' folks move towards iOS, it's even more important to keep the 'pro' aspect of the Mac line!)
- made comments to the effect of the future being iOS/mobile (i.e.: iPad Pro), which I think is short-sighted if you think Pros are going there anytime soon... maybe true for basic users
- put like 95% of focus of recent presentations on iOS and social silliness (i.e.: emojis, Pokemon Go, etc.) instead of more substantive things, or things most Mac users would care about

We need some love, Tim, and more actions than just verbal (textual) assurances.

All of your points (and more) point to one logical conclusion: Apple is going to dump Intel for ARM. All the innovation and effort is around ARM. Little point in Apple being tethered to Intel when Intel itself is seeing a drop in demand for its products and is switching fabrication capacity over to building ARM chips.

The writing is on the wall.
 
Supposedly a major refresh is in line for the Mac line. Rumours include a touch-bar, different keyboard mechanism and thinner design. It seems that each time something great is announced at these special Apple events, there also is something not so great hidden in the product. Example, such as the move to retina screen and soldered RAM.

Rumoured thinner design, keyboard similar to the 12" MacBook Retina. Im now wondering if these new Macs will have the flash storage soldered to the logic board.

Could this be another event with joy and disappointment.
 
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