Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Tim Cook Says Apple Plans to Participate in the 'Breakdown of the Cable Bundle' With AirPlay 2, Original Content and More
- Thread starter MacRumors
- Start date
- Sort by reaction score
This is most likely not going to happen with AirPlay 2.
Apple will have to release a much cheaper ATV to make this happen.
How to cut the cord:
Step One: Call the cable company and cancel cable.
Step Two: Call the cable company and order an internet wire.
Step Three. Subscribe to Hulu, Netflix, HBO, Apple, Amazon ...
Step Four: Wonder how so many people claim to save money.
Step One: Call the cable company and cancel cable.
Step Two: Call the cable company and order an internet wire.
Step Three. Subscribe to Hulu, Netflix, HBO, Apple, Amazon ...
Step Four: Wonder how so many people claim to save money.
Oh goodness. No. I can’t tell if it’s because LG’s remote has to many buttons, or if it’s because the webOS is so frustratingly slow, but please no.
I "cut the cord" more than 5 years ago. No more cable, no television come to that. I have a nominal subscription to Netflix, and that's it. No Hulu. No Amazon Prime. No YouTube TV.
You know what I do when I'm not working or hanging out with friends? I crack open a book.
I'm not looking to brag here; I'm merely offering a counter-example to the expectation that everyone needs to have something to stare at for hours each day/week. There's no law I know of (yet...) that requires all households to have a television set (or a computer, as it were). Life gets a lot simpler when you don't subject yourself to a lot of admittedly vapid entertainment and commercial interests.
If you like your TV shows, I'm not here to denigrate your choices. I enjoy an occasional television show myself. I'm just thinking that, maybe, television/cable/streaming services do not have to be an automatic subscription in this life.
You know what I do when I'm not working or hanging out with friends? I crack open a book.
I'm not looking to brag here; I'm merely offering a counter-example to the expectation that everyone needs to have something to stare at for hours each day/week. There's no law I know of (yet...) that requires all households to have a television set (or a computer, as it were). Life gets a lot simpler when you don't subject yourself to a lot of admittedly vapid entertainment and commercial interests.
If you like your TV shows, I'm not here to denigrate your choices. I enjoy an occasional television show myself. I'm just thinking that, maybe, television/cable/streaming services do not have to be an automatic subscription in this life.
If Cook was smart, & that's a BIG IF, he would get his Engineers & Software Developers working on a High-Bit-Rate 1080p60 "streaming" solution ... i.e., for streaming "Live Sports".
That's the ONLY area that AAPL, OR really any new company in that space, has ANY chance of being successful.
Trying to copy what others have done won't cut it.
Furthermore, if that moved forward, AAPL could "align" itself with certain iOS & Mac apps, & let them send content down their own "channel" in the infrastructure.
I call Dibs on "Live Bikinis" ... those skilled in the art will appreciate the significance of that "call" (it's relevant as of ONLY "earlier today").
Here, think Victoria's Secret-like Fashion Shows streamed @ 1080p60 in High-Bit-Rate & with Extended Dynamic Range & in Display P3 / Wide Color !
I believe AAPL has ALL they need to create the source cameras (which is key) ... I doubt anyone else in the streaming space does, except perhaps for a few select TINY startups.
There's LOTs of opportunity for innovation, but Cook's AAPL keeps looking in the wrong places.
That won't change UNLESS / UNTIL "the Bean Counter" is forced out ! ... sorry Tim, you've got to go (for the good of the planet) ! ... You've been hindering Innovation, & it needs to stop !
Reading between the lines, AAPL should have had this solution out at least 1-2 years AGO !
NOT Rocket Science, there is clearly Incompetence @ the top of AAPL !
That's the ONLY area that AAPL, OR really any new company in that space, has ANY chance of being successful.
Trying to copy what others have done won't cut it.
Furthermore, if that moved forward, AAPL could "align" itself with certain iOS & Mac apps, & let them send content down their own "channel" in the infrastructure.
I call Dibs on "Live Bikinis" ... those skilled in the art will appreciate the significance of that "call" (it's relevant as of ONLY "earlier today").
Here, think Victoria's Secret-like Fashion Shows streamed @ 1080p60 in High-Bit-Rate & with Extended Dynamic Range & in Display P3 / Wide Color !
I believe AAPL has ALL they need to create the source cameras (which is key) ... I doubt anyone else in the streaming space does, except perhaps for a few select TINY startups.
There's LOTs of opportunity for innovation, but Cook's AAPL keeps looking in the wrong places.
That won't change UNLESS / UNTIL "the Bean Counter" is forced out ! ... sorry Tim, you've got to go (for the good of the planet) ! ... You've been hindering Innovation, & it needs to stop !
Reading between the lines, AAPL should have had this solution out at least 1-2 years AGO !
NOT Rocket Science, there is clearly Incompetence @ the top of AAPL !
Why did a glorified Blockbuster called Netflix go into the original media content production? To be profitable and sustainable long term.
Sadly, not so much anymore. That guy died and his wife has all those shares.
Apple/Disney relations have been going south even since before Steve died. Now with Disney making their own feeble Netflix-a-like service, it's likely to be all but wiped out. Too bad, too... it was a nice close relationship of theirs.
Sorry if I'm missing something here, but specifically where TV channels and video/movie streaming is concerned, if Airplay eventually gets rolled out to all TV manufacturers, what's the point of having a dedicated Apple TV device? Won't this make having an Apple TV device redundant for some/many users?
Apple's forte is not developing mass scale live streaming media solutions. There's only 1 company that does it well out there, and they are now owned by Disney.
I personally feel that it’s only a matter of time before Netflix’s prices eventually rise to the point where it starts to resemble traditional cable pricing. They have to, I feel, in order to truly be profitable.
Be careful what you wish for, as the saying goes.
Be careful what you wish for, as the saying goes.
No one is going to offer an unlimited 5G data plan for cheap. I can't see Verizon, AT&T, etc offering an unlimited 5G plan that will be cheaper than cable. Sure, right now in some limited areas where they are testing, they are offering really cheap unlimited data plans, but once the network is up and running most areas, they will not be less than cable. Nothing is going to go down in price.
Almost all new Smart TV's will have airplay 2 as part of them.
A cheaper ATV would be crippled and would likely only serve as a way to mirror your phone/Mac or stream content from them. Both of which can be done by Airplay 2.
A little late to the party, aren't we?
Of course, we need more on-demand video providers. Everyone is already splitting up, everyone wants to do it's own service. Well, guess what will happen: More illegal streaming. If people need 5 subscriptions to stream what could have been done before by Prime and/or Netflix, then it is just too expensive. Wasn't that actually the problem of music streaming/pirating?
Of course, we need more on-demand video providers. Everyone is already splitting up, everyone wants to do it's own service. Well, guess what will happen: More illegal streaming. If people need 5 subscriptions to stream what could have been done before by Prime and/or Netflix, then it is just too expensive. Wasn't that actually the problem of music streaming/pirating?
If it's going to include HBO content as per the article then it isn't being launched outside of the US. HBO have a multi year exclusivity agreement with Sky.
Because Apple has transformed into a company that act like grasshoppers. They only go where the money is. Once done, they’ll pull the plug and let its products slowly die and move to a new green field.
Timmy is blinded by the prospect of reaping 62% margins on services.
[doublepost=1548839716][/doublepost]
You forget the 55+ channel for an 19,99 extra/mo
At its current price, I am okay with paying $10 a month even if I don’t use the device.
Thing is - I find most of its original content is junk.
Would as many people still be willing to pay $50 or even $90 a month for Netflix?
Would they pay that much for any of the competition? including Apple's fourthcoming plans?
My guess is that Apple will eventually bundle Apple Music, news and video into one entertainment bundle, probably at around $30 a month. And I have a hunch that Apple will initially make their video streaming service free of charge (for the simple reason that it still doesn’t have that much content to boast of).
The difference is that Apple video doesn’t need to be profitable in its own right (neither does Disney and Comcast). The purpose of this is ultimately to add value to the Apple ecosystem, and funnel sales to premium Apple hardware.
Netflix ultimately does. Despite having so many subscribers, I will say the real battle is only just beginning for Netflix.
I was expecting that Apple would make subscription packages tailored to each country just like they are doing with the news app.
You already pay excessive to this über expensive ‘premium’. I like the more honest and transparent approach Netflix is giving without being trapped into an ecosystem that doesn’t care about you but it’s only purpose to get as much of your money as possible. And returning as less of a value possible.
Netflix is totally cross platform and giving their customers the possibility to watch it at the platform you can chose out of free will.
Apple will likely be making their video serve cross platform as well. In this regard, we are at a point where even 900 million iPhone users isn’t enough to sustain a video streaming service.
I am getting a bit ambivalent with Netflix honestly. Its catalogue in Singapore is actually pretty pathetic, and a lot of the original content just isn’t resonating with me.
And I don’t mind a streaming service that is fully integrated with my Apple devices. For example, I know Netflix still refuses to support the tv app in the US (not that it matters to me; since the tv app isn’t available in my country). I understand why Netflix is doing this, and I don’t blame them. But in the end, it’s why I went with Apple Music over Spotify.
We all have choices. Apple aren’t forcing anyone to subscribe to their service. I would imagine for what you get it will be priced competitively. Apple Music for example is priced in line with other streaming services. However at the end of the day if people don’t see value in it they can choose to subscribe elsewhere.