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Tim Cook Says Apple Won't Create 'Converged' Mac and iPad
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You're right.
New apple reminds me of old Microsoft and new Microsoft reminds me of old apple. My god how the industry has changed in 10-15 years.
Tablets like the Surface Pro are clearly the future. My surface pro 3 totally replaced my ipad and macbook. It's light and portable so i can take it with me on business trips and get work done (it can run desktop apps like Matlab or Photoshop, not phone apps) and at home i can connect a 27-inch monitor and keyboard and mouse and use it as a real computer. Plus it offers decent hardware, i mean it's more powerful than lots of notebooks out there (i7, 8GB, 256 SSD).
I guess he doesn't see that as a contradictory stance like many of us do.
We are already into 15 years with desktop tablets that still lag in replacing laptops.
That's because it is a notebook regardless of what Microsoft marketing or fanboys say.
Apple is deaf and "living in a powder keg and giving off sparks".
While the iPad Pro further bridges the gap between iOS and OS X, and notebooks and tablets as a whole, Apple CEO Tim Cook recently told the Irish Independent that Apple is not interested in creating a "converged Mac and iPad."
Instead, Cook said Apple wants to create the best possible Mac and iPad, suggesting that both products have a strong future. The chief executive is "bullish" about the reverse of declining iPad sales in recent quarters.Last week, Cook rhetorically questioned why anyone would buy a PC anymore -- excluding the Mac, which he says is not the "same" -- and said the iPad Pro will serve as a replacement for a notebook or desktop computer for "many, many people."Many early iPad Pro reviews described the tablet as a powerful creative canvas, but not quite a true PC replacement. Benchmarks found the iPad Pro delivers MacBook Air-class CPU performance and MacBook Pro-class GPU performance.
MacStories editor Federico Viticci, as someone who uses iOS as his main computing platform, felt otherwise. "I don't see myself using a Mac as my primary computer ever again," he wrote in his iPad Pro review.
Cook also provided a non-comment about Apple's rumored electric vehicle plans, emphasizing "a need for a focus on user interface."Follow our iPad Pro and Apple Car roundups for the latest news about each topic.
Article Link: Tim Cook Says Apple Won't Create 'Converged' Mac and iPad
is he freaking kidding?!
"I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?" [...]
"Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones."
while I theoretically can do most (but by no means all) things related to my workflow on an ipad, they take 5 times longer than on a desktop due to limitations of input methods and the OS (no direct file system access and very restrictive multitasking). why the F would I choose that?
and "start using them"?! ipads have been around for years now. Their sales have been declining precisely because most people have figured out that ipads can not replace PCs for them and ipad pro won't change that. Is Apple really buying the BS that this is primarily due to long ipad upgrade cycles?
I use my ipad air a LOT but pretty much 100% for consumption. the battery is already crawling towards the grave after a little over one year because I actually do use it a lot. long upgrade cycle my foot. Apple can talk themselves blue arguing the contrary but it won't change the reality.
I will buy an ipad pro because I need the pencil capabilities which I can not get on anything else is the Apple ecosystem. But it won't come anywhere close to being able to replace a PC for me. not by a very very long shot. which means I'll need BOTH an ipad pro and an MBA. This is bad both for me personally but it is also bad for Apple because few people would be willing to do that.
The benchmarks for mobile are not the same as X86 processors and although it looks like it has caught up it's not a true comparison.
Much as I respect Tim, I think he's wrong here, and I think I know why he says this (to try and maintain the order and income coming from two different product lines.)
But on this point, Tim is starting to sound like the Kevin Bacon character in Animal House, repeating Stay Calm All is Well even after he is trampled into a 2D figure on the pavement.
The Mac and iPad are much closer than a toaster and refrigerator; this analogy may sound good to know nothing analysts but is an insult to customers.
I think Tim by trying to defend an increasingly artificial division is opening up space for competitors. Once the market starts to trample Tim into the ground Apple will have a crossover device on offer.
But on this point, Tim is starting to sound like the Kevin Bacon character in Animal House, repeating Stay Calm All is Well even after he is trampled into a 2D figure on the pavement.
The Mac and iPad are much closer than a toaster and refrigerator; this analogy may sound good to know nothing analysts but is an insult to customers.
I think Tim by trying to defend an increasingly artificial division is opening up space for competitors. Once the market starts to trample Tim into the ground Apple will have a crossover device on offer.
Cook makes no sense. Last week he says why would you buy a pc anymore? That an iPad is all many will need. And now he is saying that the iPad will never merge with the laptop and run OS X. Huh? So which is it? He seems to be contradicting himself here. I'm an apple head. Been so since before it was "cool" to be one. And I will never go to the PC. But as an Apple user, I hope Tim Cook is just pulling a typical Apple head fake. Steve Jobs said many times Apple would never make an iPhone...then a bigger iphone...or an iPad...and all those things came to be. I hope this is the case. Cause as an apple user, I want someday to have an iPad that can run both iOS and OS X. It'd be a great productivity tool, and do away with the need to have both. Perhaps the technology isn't here yet. Perhaps Mr Cook is right that is why the Surface Pro does neither well. Fine. But I do hope that when the tech is there, that Apple does do it right and make an iPad that can run both.
No other major product line is replacing laptops with tablets. The Surface Pro is a tablet-y laptop, but it's a laptop all the same and that's how most people use it most of the time. It's telling that the evolution of the Surface Pro product line, the Surface Book, is an actual laptop. I mean it's almost comical how badly MS has failed for four years at making an actual tablet, that both the hardware and software are still better together as a laptop. With Surface Book they basically gave up. With that product they are saying we know our OS is so poorly functional in a tablet form factor we've limited that aspect even more.
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I'd love for Apple to do something like what Microsoft is doing with Windows 10. It's a nice mix of desktop and tablet features in one. But this has settled it... Will just get a retina MacBook Pro after the next refresh.
As I said, in its current state, nobody would reasonably use the MacBook standing up. Adding the functionality to press a few things on the screen wouldn't change this. To justify the usage for a touchscreen Mac - that being, make it a functional device and not a gimmick (just slapping on a touchscreen in the current state) - the territory that comes with it means that you will have to redesign the MacBook. And in doing so you risk negating the current advantages of the MacBook laptop.
Stick with iPad for handheld touch, Mac for using it as a notebook has historically been. I don't see the advantage of a hybrid product.
There's plenty the iPad can't do. For starters, arange icons anyway we want(including getting rid of them), Multiple workspaces, Have a TRUE desktop browser that I can take advantage of all the plug-ins. I would love to use Logic Pro X and Abelton Live without a keyboard in my way. Desktop multitasking. No need to jailbreak. File system and better control of my clouds.
I can go on and on. It's not just about the applications but the freedom have a workflow without restrictions and custom to one's preference.
A Surface would be my primary system (especially now that you can go i7, 16GB, 1TB). But I just like OSX too much to ditch it. My Macbook Pro Retina is too slick to give it up. But if I could lift off the top screen and use it by itself when needed, like a Surface Book, that would be perfect.
Agreed, I was in the touch OSX camp until I recently had a chance to use a touch laptop with Windows 10. What a useless feature. I would much rather have separate devices. Now a device that could run both OSs separately if you logged out would be great. Say an iPad pro that you could boot OSX and have the touch feature disabled and a keyboard/trackpad attachment would be cool. It would only keep you from having to tote 2 devices though.
I disagree, if my mBP lid detached and became an iPad Pro with all of my existing data in tact and accessible via iOS apps that would be awesome. OS X would suck on a tablet without major changes to pretty much every UI element.
That said, building a convergence device like that would take a lot of work to iOS, and a lot of engineering to get the balance right (iPad Pro is nearly identical in size to the lid of a 13" rMBP, but it weighs 1.5 lbs.)
I don't disagree with Apple's current strategy...but I do think iOS will become the dominant OS within the next 5 years given some changes to iOS including improved multitasking UI (Mission control style), filesystem access, multiple instances of a single app, touchpad support and pro level apps - final cut, Xcode, photoshop, illustrator, logic, etc. With those things the iPad could replace a laptop for almost everyone.
Tim has mastered the art of saying a lot of words and saying nothing. I don't bother reading his statements anymore.
No, not even close. Keep in mind that even in an overall market of declining tablet sales, Apple sells more iPads in a single quarter than the total number of Surface Pros sold by Microsoft since launch a few years ago. In addition, sales of Apple laptops have been doing relatively well compared to the overall market.
If what you want is a device, running a traditional OS, then why not buy a Microsoft Surface? Why do you want Apple to make one, and potentially rape you on the price? Quit bitching, and go buy a Windows 10 machine with a touch screen.
I'm quite happy with my new iPad Pro, used it all weekend, and didn't turn on the 27" iMac retina. I do hope you all keep buying Apple products, as I have a lot of Apple stock!
I'm quite happy with my new iPad Pro, used it all weekend, and didn't turn on the 27" iMac retina. I do hope you all keep buying Apple products, as I have a lot of Apple stock!
Good, and while you're at it, can you strongly discourage every other company from moving to "The Cloud"? Not everyone has gigabit internet service everywhere every minute of every day.
The Macbook needs a redesign. I'm talking tablet Macbooks running OSX, not a vanilla Macbook Pro just with a touchscreen added. A Surface Book-style design is the future. Dock it for the power of a dedicated GPU and more battery, or lift off the screen for more portable use.