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Tim Cook Says Augmented Reality is 'Larger' Than Virtual Reality

KJL3000 said:
Stereo speakers? Isn't stereo achieved in landscape by combining the (one) speaker at the bottom plus the earpiece speaker? How does this needed the remove of the jack? Tim?
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If you had paid attention to previous rumors, you would have seen that the display module is now flipped upside down, so the top portion of the phone has more room for the larger camera (with OIS now on the 4.7" for the first time) as well as the larger earpiece/speaker module. The display module's interface is now on the bottom of the phone where the headphone jack used to be, along with a larger battery. The waterproofing was a separate issue and I'm not sure why they mentioned it as a reason to remove the headphone jack. The headphone jack removal really only seemed to matter for the larger camera, battery, and speaker.
 
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MacBAir said:
Jet Black Macbook Pro, please.
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It may suit a phone but probably not a laptop. When I think of all the piano black ugly windows laptops out there, I hope Apple will continue to be a name that stands for good design..
 
Soccertess said:
I agree with him on the augmented reality, but I'm not sure battery life is there for a complete wireless future (unless wireless charging is in the mix)
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Wireless charging is most definitely in the mix. Apple is just waiting for a better solution like WattUp to become more viable, because having to put your phone directly on a charging pad negates the biggest reason to go wireless in the first place. I'm pretty sure the only reason they did wireless charging on the Watch was to test it out on a product where charging speed is a much smaller issue (thanks to the tiny battery), and to make waterproofing easier.
 
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Canyonero said:
I fully agree with Tim. I love technology but have zero interest to put on goggles or to move to another reality in any other way or form. Pokemon Go, which I don't even play, is however a great example what is possible in this arena and how it can benefit or make the already existing surroundings more interesting or informative. Glad Apple is choosing their plays carefully.
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Pokemon Go is hardly AR though, and anyone who plays the game turns that function off because it's just a gimmick. The real draw is the virtual scavenger hunt aspects of the game, which I don't believe actually qualifies as AR.
 
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citysnaps said:
Because imagine the whining here if Apple didn't include them, or, if Apple included AirPods and increased the price of the phone.
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Imagine the applause here if Apple included the airpods which their ceo calls "the future we all should go for" without raising the price again.
 
braddick said:
I think for the same reason BETA was still offered after it was generally accepted VHS would be the format of the future.
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This would be more comparable to if during the transition from VHS to DVD a company dropped VHS and replaced it with BETA, sure VHS isn't where things were going, but neither was BETA then, and lightning isn't where things are going now.
 
Some of you should have figured out by now that there is no Tim's view on technology, because there's an obvious thick layer of fog in his vision. He just struggles to express what other soldiers of the agreeable batallion tell him. There might be some genuine words in his answers though, among them: magical, excited, thrilled, can't wait to show you, amazing, extraordinary, revolutionary, I just love my ..., I use it every day, ...
 
WiiDSmoker said:
If wireless is the future, why are they providing wired headphones?
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They should have put their "Money" where their "Mouth" is, believe so strongly in a wireless future, then include wireless airpods with the device, don't include the old world and then charge us $200 for this "new world"....
 
Return Zero said:
If you had paid attention to previous rumors, you would have seen that the display module is now flipped upside down, so the top portion of the phone has more room for the larger camera (with OIS now on the 4.7" for the first time) as well as the larger earpiece/speaker module. The display module's interface is now on the bottom of the phone where the headphone jack used to be, along with a larger battery. The waterproofing was a separate issue and I'm not sure why they mentioned it as a reason to remove the headphone jack. The headphone jack removal really only seemed to matter for the larger camera, battery, and speaker.
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Not having the headphone jack is one less point of ingress for water, it makes it easier to maintain waterproof status.
 
WiiDSmoker said:
If wireless is the future, why are they providing wired headphones?
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mrkramer said:
Exactly, I can understand them trying to force people to wireless, but why they are moving to lightning first is something I don't understand.
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It's only a stopgap solution (just like the included headphone adaptor), because the other solutions have much bigger drawbacks... i.e. not including any headphones, including standard headphones that require the adaptor, or raising the price to include AirPods, etc. Eventually I hope AirPods are included, but for brand new tech I'm sure that would have been too much of an expense. Wired earphones are dirt cheap to make comparatively, and people who can't afford a new set of wireless will still have something to use.
 
anomie said:
Imagine the applause here if Apple included the airpods which their ceo calls "the future we all should go for" without raising the price again.
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No doubt about that, many people wanting/expecting free stuff.

Speaking for myself, I don't mind purchasing.
 
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mhuggett said:
They should have put their "Money" where their "Mouth" is, believe so strongly in a wireless future, then include wireless airpods with the device, don't include the old world and then charge us $200 for this "new world"....
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First, they charge 3/4 of what you're saying, which is half of what competing products cost. If you don't see it as a bargain you need to do some research.
 
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KJL3000 said:
Stereo speakers? Isn't stereo achieved in landscape by combining the (one) speaker at the bottom plus the earpiece speaker? How does this needed the remove of the jack? Tim?
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Space. It all boils down to space. Removing the headphone jack frees up space: used to increase combined speaker volume, to put a bigger camera in, to add a new taptic engine for the home button and finally to increase battery volume (the two added cores might also have made the A10 package slightly larger, we need to wait for teardowns to answer that question). It might also have helped a bit with waterproofing.

It also creates motivation for headphone manufacturers (incl. Apple & Beats) to release and/or improve wireless headphones as well as Lightning headphones [that make use of Lightning, eg, to provide power to a noise-cancelling system].

These are the two essential reasons. Apple is not getting rich shipping a free Lightning to headphone jack adaptor nor charging $9 for extra units. They will make extra money from their AirPods but the motivation to get those over the bundled Lightning earphones is about the same as getting them over bundled 3.5 mm earphones. They will get some extra money from the licensing of third-party Lightning headphones but I don't if that really is a big market.
 
MacBAir said:
All I see in Virtual Reality is paradise for those that don't enjoy the real world. It's a gimmick.
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You could call the life background blurring of the dual-camera portrait feature as augmented reality. Looking at the phone display will make closer objects make stand out better against the background (though our built-in image processing probably does a decent job for this already).
 
MH01 said:
Translation from Tim, the new MacBooks GPUs will not be able to run VR hardware.
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Beat me to it. Pokemon Go was huge hit on iOS, while there's practically no reasonably priced Mac that can run VR. Obviously he's going to push the augmented reality.
 
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