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AR is the future, but right now VR is better because it's been in development for decades, where as AR is still a relatively new technology.

VR is just a stopgap until AR displays and technology can get good enough to do both in one device.

VR has been in development for decades and still hasn't gotten anywhere. It's not nearly as useful as people think.
 
VR will be mainstream in the near future. AR will be mainstream in the distance future. And NO, Pokemon is not real AR.
 
AR is harder than VR. With VR, all you're doing is rendering a single 3D scene twice, from 2 slightly different angles. There's a lot of caching and optimizing you can do that makes it so that rendering it twice doesn't take too much longer than rendering it once, so it's possible that it's not much harder than an ordinary game. You need to render it really fast and at a high resolution... that's about all.

With AR, you need to do all the same stuff as VR, but ontop of that, you need to also take in a video stream and identify objects in real time. Computer Vision is far harder than 3D rendering.

something like Pokemon shows how AR can be applied on to run on many devices out there, and as Tim said, its not the technical side thats the issue, its the commercial.
 
It's possible that the speaker is behind the speaker grill that occupies the space where the headphone jack previously was. The space behind the other speaker grill can now be used for other stuff. The iPhone is definitely jam packed. In iPhone dimension terms, the jack does take up quite a bit of space.

Although, what I don't get is - if Samsung can fit a headphone jack AND a dual micro-sim/micro SD slot in a smaller form than the 7 Plus, why can't Apple?

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Talking about the future... but still using 5400 rpm HD in IMAC...
At one point in the future that ancient technology will increase the value of you iMac. That's only good for you. Tim is a great visionary.
 
Or, you go on a nature hike and see a beautiful flower and the augmented reality tries to sell you a sweater in the same color.
Haha - no doubt. I sure some of it will be ad supported or worse - I will have to buy gems and coins every few hours!
 
I would have believed Tim that the airpods won't fall of if he wore the airpods and did his awesome happy dance.
 
Tim, you are not in reality...you don't know what people want..and that is reality.
 
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I agree with him, in terms of potential real world use and the sort of thing Apple would be interested in.

I'm much more interested in VR though - as a gamer. But Siri, pokemon go, Google translate being able to work in realtime from the camera preview (which has always been mindblowingly cool) all sorts of things are sneaking in and making AR concepts more normal. Eventually I see AR being huge in the same way that "everyone having a smartphone" is, but .. Gimme full immersive escapism too, because it's important, and awesome.. (Early adopter with Rift DK2..)

The two techs don't compete at all, they serve very different purposes and are both incredibly exciting. I don't expect Apple to get involved with VR though, really.. Unless it becomes a proven - big enough market for them to consider it worthwhile.
 
VR has been in development for decades and still hasn't gotten anywhere. It's not nearly as useful as people think.

Still hasn't gotten anywhere? Have you compared current VR to the VR of 10 years ago? It's worlds apart.

We've basically been waiting for the tech to catch up and to be good and cheap enough for consumer grade, which is what has to happen with AR.

Personally I think the state it's in now is amazing. All the VR products I've seen over the past couple of years has been quite honestly mind blowing and it's only going to get better.
 
Still hasn't gotten anywhere? Have you compared current VR to the VR of 10 years ago? It's worlds apart.

We've basically been waiting for the tech to catch up and to be good and cheap enough for consumer grade, which is what has to happen with AR.

Personally I think the state it's in now is amazing. All the VR products I've seen over the past couple of years has been quite honestly mind blowing and it's only going to get better.

Doesn't matter if it's worlds apart. VR is a solution looking for a problem to solve. I've lost track of all the industries VR was going to revolutionize.

And it doesn't matter if they make them cheap for consumers. Most tech we enjoy used to only be available to professionals with very expensive hardware. For example, video editing we take for granted on our PCs but once required 6 figure workstations. Digital cameras that only pros could afford are now built into our phones. If VR was so good then it should be commonplace among companies/professionals that can afford it because it brings worthwhile capabilities to their business. The reason it's not widespread isn't because of cost - it's because it's not really that useful for most people.
 
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All I see in Virtual Reality is paradise for those that don't enjoy the real world. It's a gimmick.

Augmented reality? I've seen and used some prototypes in the lab, and it's pretty obvious which one will be useful and not a fat neckbeard's dream of the future.

Jet Black Macbook Pro, please.

Augmented will definitely be more useful. But I cannot help but wonder if pr0n will finally surge VR into the mainstream. It's driven a lot of tech and VR may be the next logical stroke.
 
Augmented is a subset of virtual reality. Cook shouldn't talking about things he knows nothing about.
 
Tim Cook gets the same AirPods that the normal consumer gets? Mindblown.
 
I find myself looking at Tim Cooks neck and chin for the majority of the time when he's speaking... it reminds me so much of the show "The Strain" on FX ........................ something about that smooth, saggy, old lady skin that I just can't overlook.
 
It's possible that the speaker is behind the speaker grill that occupies the space where the headphone jack previously was. The space behind the other speaker grill can now be used for other stuff. The iPhone is definitely jam packed. In iPhone dimension terms, the jack does take up quite a bit of space.

Although, what I don't get is - if Samsung can fit a headphone jack AND a dual micro-sim/micro SD slot in a smaller form than the 7 Plus, why can't Apple?

Explosions?
 
Sure, Tim. Just saying it because Apple has no VR in their pipeline anytime. Slow as usual. Proves what little foresight he has. Not much of a visionary like what Steve had...

2008 - Sekai Camera demo shown on iPhone 3G before Android was released

2010 - Word Lens

2011 - Nintendo 3DS was released with AR cards

2012 - Sony PS Vita was released with AR games

2014 - Google acquires Quest Visual, maker of Word Lens

2016 - Pokémon Go was released

It took Tim over eight years to say that? Even if he is correct, guess who can make AR better? Google! They have all the information stored in their database. How is AR important to people when the most popular AR app is a Pokémon game? LOL

Tim hasn't acknowledged that porn has revolutionized industries including the Internet. Google search how it revolutionized it. You wouldn't be doing FaceTime or purchasing things online if it wasn't for smut. Where the adult trade goes, that's the winner.

Because men want to see naked women and AR isn't going to make it any bigger. Sex sells. Not all real men are into collecting Pokémons. Been like that since Betamax v VHS. It might sound perverted, but this is reality. Go check the facts on what the adult industry has done to revolutionize tech industries including how we use the Internet.

VR is going to dust AR like Android did to iOS years ago. VR porn is going to ruin relationships. Nobody will go to the strip clubs anymore. Nobody will notice their wife. A headset is the 2020's webcam/movie theater experience. Piracy and porn is the name of the game online.

That's the brutal truth on why many men embraced the Internet in the first place back in the late-1990's. To get off on smut, meet chicks online, and get laid. AR? Haha! Nice joke, Tim. Eight years already. Again, even if Tim is right, Google holds the keys to everyone's information and location. Google will win AR. Not Apple.
 
I am blow away with VR today. Maybe Apple is working on something really big that will be shippable soon. I am excited for what products are coming out next.

VR reminds me of the time when GUI interfaces were replacing command line interfaces in the late 1980s. People would dismiss it as a toy. I see the same reaction to VR today.
 
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For once, I actually agree with Tim. Augmented Reality will be able to offer far more advancements to daily life than VR. I see VR being used mainly for entertainment purposes, with the occasional enterprise or corporate features. But its AR that will be seen in classrooms, offices. I was very pleased with the Microsoft HoloLens, now its Apple's turn to present their take on it. Although I can see Google beating Apple to this by updating the Google Glass to AR.
 
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Or, you go on a nature hike and see a beautiful flower and the augmented reality tries to sell you a sweater in the same color.

That's Google's vision of augmented reality.

Disagree? Over 90% of Google's revenue and profits come from selling ads.
 
I'm also disappointed that there was not one question about the Mac computer line. News people, especially the ones on TV, need to do their homework before interviewing people like Tim Cook.
 
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