The problem with your premise is it presumes diversity means excluding one class to give preferential treatment to another. That's not what it means at all. It means providing opportunity to all classes. If the best candidate for a job is a White male, give it to him. If the best candidate for a job is a Mexican female give it to her. What diversity hopes to achieve is a situation where the job is open for all qualified candidates. That wasn't always, and in some cases still isn't, the case. So Cook isn't saying he just wants to hire women and minorities. He's saying he wants a larger candidate pool. Diversity will be a consequence of that larger pool.The problem here is that if what you say is true then the old boys clubs would/will ultimately fail. If companies are overlooking talented minorities and women then they are only hurting themselves and eventually the companies hiring the best person for the job will wipe the floor with the old white men. No one, not a single person in here, is making the argument that companies should overlook a more talented female or person of minority status. That'd be ridiculous, it'd be harmful to the company, and it would be morally reprehensible. Why then do so many people seem to think it's perfectly acceptable to overlook a more talented white male in the name of being inclusive?
Based on what you think diversity means, it's no wonder you think this way. It's wrong, but hey, it's your opinion. My opinion? Here's what I think Cook is thinking.You are contradicting yourself in a big way trying to somehow twist this into something that makes sense. Simply put, you can't be actively seeking out women and minorities and then say you're hiring regardless of race and gender. In fact, the only reason you would ever mention diversity is because you are actively seeking out a certain race and gender. That's the entire point of Apple bringing this up.
Example. 100 jobs, 1000 applicants. Traditionally those applicants are either White or Asian males. Take the best qualified 100. What he wants. 100 jobs, 3000 applicants. Because of diversity recruitment you still have your traditional 1000 White and Asian males, but you also have an additional 2000 men and women that don't fit into that previous category. From that larger pool you choose the best qualified 100. Some will be White/Asian male and others will come from women and minorities. They're all the best qualified; just more diverse than previously. This is a long play. Over time, the larger candidate pool will yield better candidates because there is more competition and those candidates will have to step up their game to be recognized as the best.
This is so far off it makes my head hurt. It's absolutely about seeking out under represented groups. No company is sitting around saying, "we already have enough talent." White people did this in basketball, and do you know what happened? Over time the teams that went and got the best players regardless of race wiped the floor with the teams that didn't. They tried the good ole boy system and it didn't work. Consider this:
I fully believe that in the NBA right now teams are selecting the best players available to them regardless of race. It just so happens that the vast majority of these players are black men. What if basketball teams today started actively seeking out a more diverse group? Who do you think would win? You think the teams focused on picking the best players regardless of race would win or do you think the teams focused on having a culturally diverse team would win? You can't have it both ways. You can't be searching for the best player regardless of race and gender but then actively considering their race and gender in the decision.
Ironically, your choice of sports as a metaphor proves my point nicely.
I would also argue that the larger race and gender plays into that decision the worse the outcome would be. For example if you have two centers who are almost identical as far as skills and physical abilities and you opt for the "diverse" pick then it probably doesn't have a meaningful impact. On the opposite end of the spectrum, if you built a completely diverse team of 3 white men, 3 white women, 1 black man, 1 black women, 1 Asian man, 1 asian women, 1 hispanic man, 1 hispanic women, and so on, then you have probably royally screwed up. Basically the more weight diversity has in the decision making process the worse off you are because you have put less emphasis on simply choosing the best person.
Again, you're looking at diversity meaning a certain number or percentage as if that's the be all, end all. I'm saying those numbers and percentages are only a consequence of opening the candidate pool to a larger, more diverse group of people. The numbers will happen naturally. Diversity is not about having 15% women or 23% Hispanic. It's providing opportunity where little or none existed before.