Your wrong. It was a direct email. I personally believe that's why Cook responded. Request. Problem. Remedy. That's all Cook needs. His reply was equally direct. As it should have been. It's business. This wasn't an email between life long friends or a couple in a relationship. It was a vendor/customer correspondence. It was a simple "I have a problem with something you did/didn't do. What are you going to do about it because I can buy someone else's product."
I'm sure they get obsequious love letters to Apple all the time. That wasn't the time for one.
Exactly. That's how people communicate in a business relationship. Even with the POTUS. See below. No greetings, no hi, no bye, nothing. Just the facts and a minimum of opinion. (source:
https://www.nixonlibrary.gov/virtuallibrary/releases/sep16/diem.pdf)
MEMORANDUM FOR THE PRESIDENT
FROM: Henry A. Kissinger
SUBJECT: Conversation with South Vietnamese Ambassador Diem, .January 24, 1969
I saw the Vietnamese Ambassador for a few minutes this evening and made the following points to him:
-- The Nixon Administration believes it essential that the Government of South Vietnam (GVN) and the U. S. Government work closely together ln the months to come.
-- We have the impression that some of the difficulty between us over the past few months resulted from unnecessary arguments over language.
-- We intend to be tough with the North Vietnamese on the issues, but will try to get maneuvering room by using soft language.
-- South Vietnamese attitudes over recent months, we believe, were partly a result of distrust of the U.S. Perhaps the GVN was reluctant to concede anything because of uncertainties over what we might next ask.
-- This Administration will deal honestly and frankly with the GVN. We will listen carefully and sympathetically to the GVN, although we may not always be able to do what is asked of us. Bui
Diem admitted that relations had deteriorated over the past months, and said that he personally believed unnecessary things had been said by both sides.
I told the Ambassador that he should feel free to call on me any time he wished. I emphasized that I would like him to tell me what the real Vietnamese concerns were, rather than to go over arguments largely put out for public consumption.