What should the email contain? Seriously asking. A please? The customer is trying to pay an insane amount for earbuds, and is waiting on a promise that should've been fulfilled already and for which there is absolutely no expected resolution date. He resorted to the last opportunity, which is to contact the office of the CEO. He had to be as direct as possible to get his message across. There was no insult, no harsh words. Just an expectation. He actually even complimented the CEO by saying that he agrees with his idea that the future is in wireless headphones.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Tim Cook Says He Expects AirPods to Ship Over 'Next Few Weeks' in Email to Customer
- Thread starter MacRumors
- Start date
- Sort by reaction score
What should the email contain? Seriously asking. A please? The customer is trying to pay an insane amount for earbuds, and is waiting on a promise that should've been fulfilled already and for which there is absolutely no expected resolution date. He resorted to the last opportunity, which is to contact the office of the CEO. He had to be as direct as possible to get his message across. There was no insult, no harsh words. Just an expectation. He actually even complimented the CEO by saying that he agrees with his idea that the future is in wireless headphones.
Lot of people in this thread revealing how little experience they have had in the "real world". If you think that email was rude or hurts your feelings, you've obviously been quite sheltered in life...
An industrial leader that has set back his loyal customer base and betrayed the founder of his company will face angryness. No matter how much $$ he brings in or how much engaged he is with diversity and homosexuality.
What does Tim do to the emails that he probably gets about the desktop Macs?
Nothing. He probably has an Outlook rule that moves them automatically to the Trash
"politeness that wastes their time." I think you're reinforcing the point I made. It's not about the poster's frustration over having to wait for a great new product, we all can empathize that the poster with the millions of people who have seen them and want them right away, but rather the point was that someone felt that we shouldn't still expect the poster to be nice in his correspondence and now you're dismissing being polite as a "waste of time."
From my perspective, this was slated as a demand, rather than a request. But....and a big but at that.....Apple mislead their customer base away from a product that should have been released on time. I share this frustration with the others who were ready for the October release. And the fact that Apple didn't follow up to at least apologize to the consumer base is unacceptable, when all they did was advise Tech Crunch of the delay, was pathetic.
That said, this really is a quandary, because I don't believe a customer is in the position to make demands to a CEO for answers. However, the original issue lies with Apple, which in some cases, a demand seems feasible in this situation, being Apple failed to provide any idea of a shipment date for the Airpods and the customer feels betrayed with the removal of the 3.5 Jack.
One side note, the Airpods are not an "Insane" amount of money, not in terms of comparison to Bragi, Bose and the limited of bluetooth earbuds on the current market.
If you force a CEO (and his staff) to read 30 seconds of empty polite words, you are way more disrespectful than not writing the 'nice' words. I learned this by getting in daily contact with people on the receiving end, especially in my current job. Useless words are not tolerated unless you want to begin a long term relationship. If you have a question, ask the question.
Last edited:
You really think it is ok to open an email with "Give us a release date." Like some demand? I certainly don't deal with people addressing me like that, but maybe some do I suppose. That is quite literally a demand, who does that person think he is.
It's not about presenting flowery words or wasting time or anything like that at all, it's about someone you don't know just opening a correspondence to you quite literally with a demand. Like, who does this guy think he is. I would certainly not respond to that.
He couldn't possibly demand anything. HE just sent an email and he had to be effective and direct in order to improve his chances of getting a reply. Considering that Cook answered, it was.
I also disagree... a consumer can ask whatever he wants to a CEO; for God's sake it's a business transaction, and the buyer and the seller have the right to attempt to contact either party.
And that's why you're not a CEO (I am joking
I ain't CEO either).The question is: what should the email include in order to be read by staff, read by the intendent recipient, answered, all with minimizing loss of time and being effective?
Not sure they're THAT ugly, but the functionality is hard to beat - the automatic pairing to everything signed in to one's AppleID, the easy use of one earbud vs. two for phone calls, auto-pause when removing from one's ear, Siri activation, etc.
Dear Tim,
What's gonna happen to Apple's CPU division ?
We need someone who is able to communicate to us loyal customers, that invested the better part of our professional life, in that segment.
What is its future, if there is any ?
Best wishes with Airpods and products RED - for what they are, additives to a main course that has become disturbingly uncertain.
Sincerely yours,
E.B.
What's gonna happen to Apple's CPU division ?
We need someone who is able to communicate to us loyal customers, that invested the better part of our professional life, in that segment.
What is its future, if there is any ?
Best wishes with Airpods and products RED - for what they are, additives to a main course that has become disturbingly uncertain.
Sincerely yours,
E.B.
Last edited:
Try not to get to worked up. It's just a discussion.
Do you really believe this poster was thinking "Gee, I hope I receive a reply if I'm direct, maybe Tim will respond...sigh." Unlikely, considering grammar also wasn't a thought when addressing the CEO either in the E-mail.
That said, There is nothing wrong with contacting Cook. His E-mail isn't private. But it's my belief and opinion, a demand isn't appropriate always in addressing various superiors, however, I already stated in my
Previous post, perhaps in this situation, it can be considered for reasons already mentioned. But again, I never considered the E-mail rude.
Obviously, we agree to disagree. But I respect your views.
Rude? It looks me that the customer wanted Tim to give it to them straight, which he did not btw. His email probably would've been ignored if he asked "nicely,"