Tim Cook Says HomePod Experience Will Blow People Away

Discussion in 'iOS Blog Discussion' started by MacRumors, Jun 5, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    In an interview today with Bloomberg TV, Apple CEO Tim Cook said customers will be "blown away" by the experience of the HomePod.


    "I think people are going to love it. I know they are," said Cook. "I think they're going to be blown away by the experience."

    When questioned about why a customer should choose to purchase the HomePod over the Amazon Echo or Google Home, especially considering it's the most expensive of the three, Cook said Apple's focus was on creating a "breakthrough speaker" that delivers a high-quality audio experience in the home.

    "What we tried to do is build something that is a breakthrough speaker first," said Cook. "Music is deep in our DNA, dating back to iTunes and iPod. We wanted something that, number one, sounded unbelievable. I think when people listen to it, they're going to be shocked over the quality of the sound."

    A portion of Apple CEO Tim Cook's interview with Bloomberg TV today

    Nevertheless, Cook acknowledged that both Apple and customers want a speaker that does more than simply play music.

    "Of course, it does a lot of other things, right, and all of those are important as well, but we wanted a really high-quality audio experience," said Cook.

    "There's a lot of things you can do with it," he added. "There's a lot of things that Siri knows how to do from the phone. We'll start with a patch of those as [Apple marketing chief] Phil [Schiller] showed today during the keynote, and then you can bet there's a nice follow-on activity there as well."

    Cook said Apple has been working on the HomePod for "multiple years," and as usual, it wasn't focused on being first to the market.

    "We didn't have the first MP3 player. We didn't have the first smartphone. We didn't have the first tablet," he said. "For us, it's not about being first. It's about being the best, and giving users an experience that delights them every time. We don't let that impatience result in shipping something that's just not great."

    Cook also briefly reflected on today's iOS 11 announcements, ARKit serving as a "foundation" for Apple's augmented reality efforts, and why he elected against joining U.S. President Donald Trump's various councils and committees.

    HomePod will be available in December for $349 in the United States, Australia, and the United Kingdom. It'll launch in other countries next year.

    Article Link: Tim Cook Says HomePod Experience Will Blow People Away
  2. levitynyc macrumors 65816

    Aug 19, 2006
    I'm blown away by the price to be honest.

    I was in for $249.

    $349 is just ridiculous
  3. Pbrutto macrumors 6502a


    Apr 21, 2015
    Eastern PA
    That trippy outside is giving my iPhone screen fits when I scroll.....
    --- Post Merged, Jun 5, 2017 ---
    Have to disagree, good speakers that do this really are this price and more. Alexa and others sound okay but I would never really listen to music on them and expect them to fill the room. It is a speaker that happens to have Siri. I think most people who don't follow tech will struggle with this though, probably saying something like "but the (insert assistant here) is only (blah) much."

    I think where I (and maybe you) struggle is that I don't need a music blasting speaker. I would get a Siri assistant for 100 though. But that's not really what Apple was making all along was it?
  4. SBlue1 macrumors 65816


    Oct 17, 2008
    Why? The Libratone Zipp is 299. This thing seems to have better audio and works with Siri.
  5. thadoggfather Suspended


    Oct 1, 2007
    349$ for a spinoff Alexa spy device?

    Im already "blown away" by keeping 349$ in my pocket without ANY hesitation.
  6. AdonisSMU macrumors 603

    Oct 23, 2010
  7. NotaBot32 macrumors newbie


    Mar 2, 2017
    The speakers on my 12.9" iPad Pro and iPhone 7 Plus get me by just fine
  8. cjboffoli97, Jun 5, 2017
    Last edited: Jun 5, 2017

    cjboffoli97 macrumors member

    Oct 4, 2005
    Seattle, WA
    I have some Bang & Olufsen wireless speakers around my house, both the A2 and A6 models. The sound quality is fine (though not nearly enough to justify their price) and they've sometimes been quirky in terms of dropping connections, etc. I've also found B&O's customer service to be really subpar. So obviously I'll be intrigued to near these new HomePods.

    The Siri and HomeKit integration is a great selling point. But something that I already see being missed by how the media is covering this is really the key point of appeal for me: PRIVACY. Thus far I haven't even thought about buying the comparable Amazon or Google products in this category as I don't want every interaction with this device to be commoditized by those companies. Apple's commitment to my privacy is the "high order bit" for me.
  9. spazzcat macrumors 68030


    Jun 29, 2007
    Think more of Echo + Sonos...and this prices isn't bad.
  10. spazzcat macrumors 68030


    Jun 29, 2007
    Speakers like this are for people that want to hear music, not listen to music.
  11. goobot macrumors 603


    Jun 26, 2009
    long island NY
    This thing is a speaker that has Siri integrated. It's not a 50$ voice assistant. It's like comparing a flip phone to a smart phone. They aren't the same. Obviously we don't know how good of a speaker this is yet so that's what it really comes down to in order to warrant the price. It's also completely possible you're not looking for a speaker but a voice assastant so in that case this is not the device for you.
  12. zapm macrumors member


    May 16, 2017
    I paid $400 for my Marshall Stanmore speaker when they first came out. $349 is not bad at all & I'm sure the sound is comparable.
  13. craig1410 macrumors 65816


    Mar 22, 2007
    Some people "get it" and some don't. There are speakers and SPEAKERS! Hopefully HomePod is the latter.

    Time will tell once they are independently reviewed.
  14. acctman macrumors 65816


    Oct 26, 2012
    just an over price speaker. Siri is not advanced or improved. what a joke no wonder they kept calling it the HomePod "speaker". This is no where near an Echo or Google Home.
  15. imwoblin macrumors 6502

    Jun 9, 2007
    The Apple boys love to use superlatives such as 'unbelievable, amazing, and incredible' when pumping new products but you can't change the law of physics when pushing air through a small speaker.(s)
    I find this product intriguing, but the killer for me is Apple's walled garden in respect to streaming music. If I can't stream my choice of music services (Spotify or Google Music) and only Apple Music, $349 seems like a hell of a lot of money for what's included.
  16. Rigby macrumors 601

    Aug 5, 2008
    San Jose, CA
    I'm skeptical of the whole concept of heavily processed music reproduction. Amplifiers from companies like Yamaha and Onkyo have had DSP-driven soundfield processing for many years. I never use these features because I prefer a natural sound with as little processing as possible. It's hard for me to imagine that one tiny speaker can compete with a good Hifi setup.
  17. ovo6 macrumors 6502a

    Sep 10, 2015
    I been looking for a good speaker looks like I finally found one
  18. dantracht macrumors 6502


    Sep 19, 2013
    Apple has a TON of catchup in this segment, IMHO. I have 3 each dots and love them. They're inexpensive, sound perfectly fine, can bluetooth into my home theater if need be, and are just fun, useful little devices with their "skills." I've even pre-ordered their echo show with a screen. Knowing me I might be tempted to one of these (horribly named) HomePods, but for what it offers, the edge, at least to me, goes to Amazon.
  19. okwhatev macrumors 6502

    Oct 19, 2005
    The iPod HiFI was a terrific speaker hat was insanely high quality and also expensive. This looks to be the sequel to that terrific product, only with an even better industrial design. Otherwise, this is a great looking product that will probably sound awesome. I don't get the hate at all.

    Apple is a luxury brand. Deal with it. Pay up or leave.
  20. btrach144 macrumors 65816


    Aug 28, 2015
    Siri is awful and I already have a Bluetooth speaker. I'm not sold. $349 ain't cheap.
  21. robbyx Suspended

    Oct 18, 2005
    I agree. The price doesn't bother me. It's in line with Sonos. But Sonos supports many services, any NAS box, etc. Will HomePod be as flexible and open? The Siri features aren't compelling to me for the most part.
  22. craig1410 macrumors 65816


    Mar 22, 2007
    Based on.....what exactly?
  23. doelcm82 macrumors 68040


    Feb 11, 2012
    Florida, USA
    Like this?
  24. MachCrit Suspended


    Jun 5, 2017
    Lurking About the Planet

    "I think people are going to love it. I know they are," said Cook. "I think they're going to be blown away by the experience."

    "Blow People Away"? So it's a Home Defense Device?
  25. craig1410 macrumors 65816


    Mar 22, 2007
    Try a Sonos - you might be surprised.

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