Tim Cook Sends Email Highlighting iPhone 5s, iPhone 5c and iOS 7 to Employees

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 10, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    After announcing the new iPhone 5s and iPhone 5c this morning, Tim Cook sent an email about the new products to Apple employees, reports 9to5Mac.

    The email focuses primarily on the new features coming with iOS 7, and details some of the components of the iPhone 5s and the iPhone 5c. iOS 7 has been engineered with "deep integration" for both of Apple's upcoming phones.

    Cook's email clarifies that iWork and iLife will be free only with newly purchased devices and encourages Apple employees to watch the event stream on Apple.com. Cook also notes that the company has posted an internal Q&A with Apple VP of iPod, iPhone, and iOS Worldwide Marketing Greg Joswiak, which includes information about the new products and the manufacturing behind them.

    Apple's iPhone 5s and iPhone 5c will be released on September 20, with pre-orders beginning on September 13 for the 5c. iOS 7 is set to be released on September 18.

    Update: 9to5Mac posted a copy of the Q&A session with Greg Joswiak, which focuses on innovation at Apple and the features found in Apple's newest iPhones.

    Article Link: Tim Cook Sends Email Highlighting iPhone 5s, iPhone 5c and iOS 7 to Employees
  2. DakotaGuy macrumors 68040


    Jan 14, 2002
    South Dakota, USA
    The iPhone 5C could be one of the best profit generators Apple has ever built. It will be cheap to produce and will fly off the shelves at a record pace. Tim Cook knows how to make money and focus on lowering production cost.
  3. ValSalva macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    These emails go to all the Apple retail employees too?
  4. polymersayb macrumors regular

    Dec 12, 2012
    Translation: Will someone pretty please help us get our hands on this?
  5. littyboy macrumors 6502

    Jun 12, 2009
    aka the hugest scam
  6. KylePowers macrumors 68000


    Mar 5, 2011
    "You keep using that word, I do not think it means what you think it means"
  7. tigres macrumors 68040


    Aug 31, 2007
    Land of the Free-Waiting for Term Limits
    There is only a 100.00 price differential between plastic and aluminum.

    I see the 5c as holding little value, and the 5s a better buy.
  8. jamesryanbell macrumors 68020


    Mar 17, 2009
    There is absolutely zero explanation that would suffice regarding the lack of pre-orders for the 5S. Completely ridiculous. But we'll deal with it. (And I'm still getting one)
  9. Radio macrumors 68000

    Mar 5, 2012
    Central California
    Any bros in here getting the gold?

    And do you lift?
  10. hydr macrumors regular

    Feb 25, 2009
  11. Lestdog macrumors regular

    Jan 16, 2008
    I don't know. How many dudes are going to get gold? Is apple marketing to the hip hop culture?
  12. jvmxtra macrumors 65816


    Sep 21, 2010
    I am having a hard time wrapping my head around the 5c's price.. seriously? ?? Does anyone understand this?
  13. Radio macrumors 68000

    Mar 5, 2012
    Central California
    I thought the $20,000 millionaire

    You know those that think that because they own apple products they're elite
  14. AngerDanger macrumors 68030


    Dec 9, 2008
    I'm glad iLife will be free. After paying a couple hundred dollars for a new iOS device and then paying monthly for a contract, the few dollars per app seem really daunting. :rolleyes:
  15. Macomatic macrumors newbie


    Mar 6, 2013
    Apple is adrift

    What a huge disappointment today's launch was. SJ must be spinning in his grave about how far mighty Apple has fallen.

    What would have stunned the market and made customers happy would have been a new iPhone with a 4.7" IGZO screen. Instead we got the same screen wrapped in crayola colored plastic. The door is wide open now for the competition to be the first to launch IGZO because it will be a year before the iPhone 6 comes out. And Apple will be playing catch up instead of leading.

    Apple also needs to replace iTunes with something better for moving files into and out of the iPhone. I know people who moved to Android because they were frustrated with iTunes. With Samsung, for instance, you can put files on an SD card and drop it into the phone.

    Elvis Costello should have played "Less Than Zero" as this year's Apple theme song.
  16. appleisking macrumors 6502a

    May 24, 2013
    Who else read the email in Cook's voice? The indreeeeeedible.....
  17. azentropy macrumors 68000


    Jul 19, 2002
    Nope. Thought the whole point of a lower cost iPhone would be to increase marketshare in certain markets. Only a $100 price difference in both contract and in prepaid(off contract) isn't going to do that.
  18. aolbites macrumors member


    Sep 27, 2012
    Nantucket!! Can you not read?!?
    Wait, so I can stream live from my phone, but he can't do it in a "small venue" with only a couple hundred seats and several HD cams running around? Puh-lease.
  19. 22mac macrumors member

    Jun 13, 2012
    Maybe but he definitely knows how to make a mid range phone for a premium price.
  20. Danielo macrumors newbie

    May 27, 2005
    The Old Continent
    Why is there no salutation in the email, but just the rakish "Team:"?

    Are employees machines, that receive orders?
  21. Ganesha macrumors regular

    Aug 4, 2009
    Apple is using the same 3 slot pricing model it used last year. Only this time instead of demoting the top phone one slot, they got rid of it and replaced with new model.
  22. einmusiker macrumors 68030


    Apr 26, 2010
    Location: Location:
    wow a fingerprint sensor yawwwwwwwwwwwwwwwwwn :rolleyes:
  23. Curun macrumors 6502


    Sep 10, 2013
    Who thought this?

    Obviously not Apple.
  24. Michael73 macrumors 65816

    Feb 27, 2007
    What's up with iWork?

    At first it got a lot of prime time exposure getting annual updates and costing $99 if I remember. But it seems like over time it's just sort of faded into the background and now it's just free (to new buyers) and in the cloud. What is the long term play here? Sure it will get those apps into more people's hands but I don't think it will dramatically increase their usage or encourage people who need MS Office to give it up.
  25. DakotaGuy macrumors 68040


    Jan 14, 2002
    South Dakota, USA
    Don't worry it will still sell in record numbers because 1) it's an iPhone and 2) it's all new.

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