You're missing the point of why people are upset about this. Last week Apple pushed an album out to everyone's devices.
What stops them later down the line from pushing a great new social or entertainment app to your phone without your consent that you can't remove?
Would that bother you? Or would you just tell people to hurry up and get over it?
Oh, horrors. What's to stop google from selling everything it knows about you to your neighbor?
Answer: it already does.