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The end of an era is upon us, as Tim Cook will be stepping down as Apple's CEO on September 1, after 15 years of leading the company.

Tim-Cook-Apple-Logo.jpg
Cook has been Apple's CEO since 2011

Tomorrow, Apple's hardware engineering chief John Ternus will become the company's next CEO. Cook will remain at Apple as the executive chairman of the company's board of directors. In this new role, Apple said Cook will assist with "certain aspects" of the company, including "engaging with policymakers around the world."

Cook became Apple's CEO in August 2011, after Steve Jobs stepped down due to health problems. Under his leadership, Apple became the world's most valuable company on multiple occasions, and it launched products and services such as the Apple Watch, AirPods, HomePod, Vision Pro, Apple Music, Apple TV, and much more.

Apple has set all-time quarterly revenue records over its past few quarters, so the company is in a strong financial position as Cook hands the reins to Ternus.

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Ternus (left) and Cook (right)

"It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company," said Cook. "I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world."

"John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor," said Cook. "He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future."

"I am filled with optimism about what we can achieve in the years to come, and I am so happy to know that the most talented people on earth are here at Apple, determined to be part of something bigger than any one of us," said Ternus.

Article Link: Tim Cook Steps Down as Apple CEO Tomorrow
 
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Reactions: User 6502
Thanks for:
iPhone 5S, iPhone 6, iPhone 6S, iPhone 7, iPhone X, iPhone 11 Pro, iPhone 13 Mini, iPhone 14 Pro and iPhone 17 Pro

iMac Retina 5K, AirPods 4, MB Air M4, iPad Air, iPad Pro 10,5", iPad A16

life was easier and more meaningfull by using 🍏 devices, I will always remember launch day of iPhone X as APP. marvelous day

Apple TV is amazing 😉

Thanks for your time and work
 
Don't be too sad, guys. He's just moving down the hall. Still has the main board position.
All I can imagine is instead of hearing a direct, close-up “good mornaaaannnng!” now they are all subjected to this phrase creepily echoing down the hallway, reverberating across the walls. A nightmare for sure!
 
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Reactions: Huck
Thanks for:
iPhone 5S, iPhone 6, iPhone 6S, iPhone 7, iPhone X, iPhone 11 Pro, iPhone 13 Mini, iPhone 14 Pro and iPhone 17 Pro

iMac Retina 5K, AirPods 4, MB Air M4, iPad Air, iPad Pro 10,5", iPad A16

life was easier and more meaningfull by using 🍏 devices, I will always remember launch day of iPhone X as APP. marvelous day

Apple TV is amazing 😉

Thanks for your time and work
Apple TV is amazing, a little cob-webby but a great product. What did Tim Apple have to do with it or any of those products that made them great? Tim's mastery for new products was a new chip, a little thinner and a claim of longer battery life. Not exactly innovative.
 
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So long to the Most Pro CEO Apple ever had. They should retire his glasses in the halls of Cupertino.

Apple Announces Tim Cook to Step Down as CEO​

CUPERTINO, CALIFORNIA — Apple today announced that Tim Cook will step down as CEO, concluding an extraordinary era of courage, innovation, and the most pro leadership experience Apple has ever created.

“Tim redefined what a CEO could be,” Apple’s Board said. “He was thinner, faster, more efficient, and light years ahead of the competition.”

From killing the headphone jack to removing chargers from the box, Tim consistently showed the courage to give customers less—and make them feel lucky to have it.

“Apple’s best days are ahead of us,” Cook said. “The products we’re working on are magical, revolutionary, and unlike anything we’ve ever made. And we think you’re going to love them.”

"Ohhh. And one more thing" Cook said as he introduced the final innovation under his tenure: The Tim Apple Mini.

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Available in 5 new shirt colors: Blueberry, Slate, Midnight Green, Cupertino Copper, nad Product Red.

Tim Cook will remain available during the transition.

Tim Cook Pro Max sold separately.
 

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