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"Open up a little"? You mean descend into mediocrity. Steve Jobs focused on his products, his PR was concentrated into Apple media events, he did not engage in hypocritical "charity", and he avoided politics.

Tim Cook does the exact opposite: he produces scatter-brained, buggy software (iOS), retrograde hardware (Mac Mini), useless new products (Apple Watch); he appears everywhere on the media and allows Jony Ive to do the same; he has acquiesced to pressure to reroute Apple profits to "charities", which are invariably of dubious moral standing (admittedly, Jobs succumbed to this as well with "Product red"); and he engages in ridiculous gender and race politics in which he should refrain from involving Apple.

What you are celebrating is the very identifiable downfall of Apple. You celebrate mediocritization. Why?

You forgot to type "in my humble opinion" before your well considered and balanced post.

Steve Jobs was a founder and leader of the company. He ran it in a very extreme way which suited his style, and was able to squeeze out some very good products during his time. All businesses have ups and downs, businesses are like civilisations and empires, they may rise, but all fall. Apple will fall at some point. Who is to say that Steve jobs would have overseen the release of any more game changers (if you consider the watch useless, for example, you must have very high expectations). It could have just as well gone the other way of his extreme views blinding him to market movements such that apple may have been on a downfall now (because, despite what you say, based on any logical or rational measure, they certainly aren't under Tim Cook).

As for broader issues, people in power do have a certain responsibility toward the greater good. In many ways very famous people have more power than politicians to change the world, or our day to day lives. Tech CEOs are a new kind of celebrity. Apple is immensely powerful. What a sad world where people would advocate the kind of selfish management of the company that Steve jobs championed, over something a little more human that Tim Cook is trying to achieve.

It is up to the leader of the day how they choose to lead. Of course Tim Cook runs things differently to his predecessor - and that's about all you established in your post. For him to try to lead in a way he didn't believe in would be a sure way to fail. And remember, Steve Jobs himself put Cook in place.

Do you think he would be surprised how the company is being run?
 
For being a numbers, logistics, and supply chain guy, he's so personable and well-spoken.

Apple, and this world for that matter, may never see another visionary like Jobs, but it would suit them to continue to recruit and collaborate more with "...the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently."

 
"Colbert quipping regarding 3D Touch "If I hang up on someone hard enough, will it actually hit them on the other side?""

We need this feature. Jam up the robo-caller, and punch the cold caller! Life would be good, and a new respect for the "Do Not Call" list.
 
I think a lot of people are trying to be opportunistic and I hate this. It's not a great part of our world.

ORLY? Apple isn't "opportunistic"?

*looks at iPad and MacBook lineup*

iPad Air 1, iPad Mini 2.... why are these even for sale??
iPad Air 2... why didn't this get an upgrade??
MacBook Air... why no Retina??

I'm sure other products that others would complain about--the iPod for one.
 
"Open up a little"? You mean descend into mediocrity. Steve Jobs focused on his products, his PR was concentrated into Apple media events, he did not engage in hypocritical "charity", and he avoided politics.

Tim Cook does the exact opposite: he produces scatter-brained, buggy software (iOS), retrograde hardware (Mac Mini), useless new products (Apple Watch); he appears everywhere on the media and allows Jony Ive to do the same; he has acquiesced to pressure to reroute Apple profits to "charities", which are invariably of dubious moral standing (admittedly, Jobs succumbed to this as well with "Product red"); and he engages in ridiculous gender and race politics in which he should refrain from involving Apple.

What you are celebrating is the very identifiable downfall of Apple. You celebrate mediocritization. Why?

I see nothing wrong with Apple's product development since Jobs passed away. Apple's software is no more buggy today than it was under Jobs. Also, it was Jobs and his pet, Scott Forstal, who kept the wraps on more user friendly features in iOS while Google/Android was doing simple but intuitive things. How screwed up was mobile me under Jobs? As for Cook being a more engaged CEO for supporting charities and speaking out on social issues, environment etc, I say Bravo. It would certainly be nice in more CEO's stopped worrying about their golden parachutes, huge salaries while screwing their employees and stood up for something other than greed. Cook is more of a leader than most. Also nothing is dubious about his moralities and they certainly aren't defined by your apparent narrow minded views.
 
I got 30 seconds in and that was it for me. For that idiot to have to refer to a piece of paper to see that "erm, let me see here - the iPhone 6s" is the latest high-profile product launch the TC is there to talk about is pretty, erm, let me see here, unprofessional! Nice bit of research! I think I'd rather see Tim carpool with James Corden...
 
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I agree with 62tele... Under the forstall phase, iOS had a couple of stalling years, where android superseded it, feature wise - hell, one year the only new big feature was a buggy maps... with iOS 7 and forward they have done a lot to catch up, but still innovating new features, which aren't present at the competition.. So I would say things are going well under Tim, and it seems like they are listening to the customers... I welcome it :)
 
How is it opportunistic to criticize a famous public figure? I like Cook more than Jobs but I wish he could at least admit Jobs was wrong to never bring back philanthropy once the company became obscenely profitable. It's sad that he nor anyone who works at Apple can say a single bad thing about the guy, even when the information is out there and clear as day that he was not a saint.

There's a difference between a normal person being critical and someone going on an attack and selling tickets to people to witness it.
 
Should have asked Tim, "Why do you feel it necessary to intentionally cripple your entry level iPhone with 16 GB of storage instead of 32 in 2015? Is the $100 upsell to 64 GB in the best interest of your customers or your investors?"
 
Well, I guess it's now official. Apple has become a warmhearted, non-opportunistic and charitable company through and through, down to the deepest roots of their supply chain.

I guess something must have changed drastically since 2012 that I've overlooked. I remember reading about Apple's top earners for 2012 in the newspaper and having gone through the math. If the top FOUR at Apple in 2012 had cut their earnings to "just" a million dollars a year, Apple would have saved enough money to send their ENTIRE supply chain workforce in China (about 200,000 employees according the numbers I found) on paid vacation for about two months.

I'm not say that's what Apple should do with their surplus cash (and perhaps my numbers aren't spot on), but I think it puts Apple's "charity" and "social responsibility" into perspective.

I ask myself, what would Apple's leadership have answered if asked during college whether earning a million dollars a year would be sufficient? How many interns work for dirt or zilch these days so that they can put some fancy company's name on their résumé? Why shouldn't $1M and working in the upper echelons of "the world's most valuable company" be reward and privilege enough for the folks in Apple's leadership?
 
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"Colbert quipping regarding 3D Touch "If I hang up on someone hard enough, will it actually hit them on the other side?""

We need this feature. Jam up the robo-caller, and punch the cold caller! Life would be good, and a new respect for the "Do Not Call" list.
In college, I had a co-worker that did those calls. She told me the best thing to do with those that you don't want to talk to is just say, "no, thank you" and hang up on them.

They don't have a "hang up" button, or if they do, they have to document why they hung up on the person (abuse, threats, etc.) or have a supervisor push the hang up button.

More often than not, it's not someone at home making these calls to you.

But I feel for you... I got put on some free diabetic blood checker list, and they'd call me every day. I did what I put above, but they kept calling, so I started singing to them (while they were doing their speil...)

"Please take me off your list,
Your calls have me really pissed,
I don't want to buy your product,
and these calls make me want to find something that rhymes!"

"You think I'm going to buy this checker?
I'd rather have a glass tube broken in my..... soda,
You know that the companies give these away for free?
I have to go now, because I really have to .... go to the store and get one."


(It sounds really good in Operetta)
 
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When Steve talks, him and his products are inseparable it feels very natural. But when Tim talks he's more on a PR. He's more on taking advantage of current issues and promote Apple in there. He sounds like a politician but a soft one.

Well, I found him in this interview quite natural. However, keynotes are different stories. Then he always uses the same, trained phrases ("We could not be more excited" etc.)...
 
Should have asked Tim, "Why do you feel it necessary to intentionally cripple your entry level iPhone with 16 GB of storage instead of 32 in 2015? Is the $100 upsell to 64 GB in the best interest of your customers or your investors?"

It's good that you're NOT an interviewer with blatantly biased questions like that.

MOST people don't think 16 GB storage is 'crippled'. MANY people, including yourself, do. But you're not the norm.
 
Wish I could say the same - I'm a 27 year Mac user, a former Apple employee, and I'll take Google Now over Siri any day of the week. Outside the US it's next to useless, and the voice recognition on non US accents leaves an awful lot to be desired. Google nails it every single time.

I think google got some stuff very right and there now function is that. The worst thing both companies ever did was part ways. Google was amazing at search and information and apple was primo on interface and device security. Sadness greed killed the love of a good relationship. If Google had not decided to copy apples iPhone ui we might have better everything.
 
It's interesting that Colbert did not wear his Watch all last week, opting instead for a traditional round wristwatch, but starting yesterday he did. Did he do it for Tim? Will he continue to wear it from now on, or is he going to switch up his watch every week? Or, did he just get his Watch over the weekend? Seems like Colbert would have gotten his straight from Apple before it even went on sale to the public.

As far as I can tell, he's had an Apple Watch for a while now. However I had never seen him rocking the link bracelet until he announced the Apple interview on Twitter. Maybe now that he has the link bracelet he can rock it on TV, rather than wearing a sports band for example.
 
Not a bad interview, actually. I personally think that Cook's personality is canned and cookie-cutter corporate, but Colbert's natural wit and comic genius (e.g. the Siri humor) prevented the interview from becoming a total bore-fest.

Jobs, of course, would have never done the show to begin with. And even if he (theoretically) had done such a studio interview, it would have turned out to be a disaster. One single witty joke from Colbert and Steve would have had an explosive meltdown and hissy fit. Colbert would have had to call Security for help, and then the whole world would see on Breaking News how Apple CEO Steve Jobs was restrained by security and then arrested by the Police Department all because of a studio interview gone bad.
 
LOL Colbert is on point. The horror of auto correct must be stopped. :p When CBS officially posts it, I'll definitely watch.

Generally I've skipped most Apple CEO interviews because they do tend to be dry, but Charlie Rose did an excellent piece with Jony Ive last year that made my inner design geek happy. I suspect this will just make me laugh which is just as nice.
 
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