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Perhaps it's partly due to my contrary nature, or maybe because it's in the UK like me so I'm biased, but I actually like seeing Tim Cook being out the office a bit and meeting people (the devs more than the politicians, but at least there's a mix of those)... it strikes me we can't have it both ways, criticising Apple for being out of touch, but then when the CEO goes walkabout scream 'shut up and get back in your bubble 'Timmy'' and all that tripe...

Nice photo with the Monument Valley team. I love Monument Valley, I think it's pretty much a work of art. So yay them.

Anyway. I think he's right on AR too, the potential is huge, but I think we're still some way off it really hitting an 'iPhone' like moment yet. When they can put iPhone-levels of tech in contact lenses, that will be huge, and we can all download Terminator 2 Simulator and steal* a bikers' clothes, booods und modorcykal, all while checking twitter.

*I mean of course pretend to steal, actual stealing is wrong.

You're not contrary. You're a pragmatic, level-headed person. Most of the posters on here OTOH, live in bizzaroworld where Apple hasn't innovated since Steve Jobs passed away and all their products suck so bad that they sell them by the boatload and the competition continues to follow them into the abyss with carbon copies of iPhone, Mac, iPad and Apple Watch year after year.

Even more perplexing is the fact that they continue to follow Apple news and rumors only to complain about every rumor, unannounced (and announced) products, year after year. There's definitely a large population on here that suffers from some kind of masochistic psychosis.
 
So much Tim Cook hate...

He may not be the same kind of visionary/personality as Steve Jobs was but he has a passion for what he does. He's reserved, analytical, caring, and a genius at what he does.

I hate to say it but Steve Jobs was an ego-centric, larger than life personality, brash, believes he is always right, creates a reality distortion field for his follows, extremely divisive and unliked by many, can see things differently than other people, believes he knows better than others about what they want.... He did a fantastic job of brining Apple back into relevance, but the company that Apple has become today doesn't need a Jobs-like figure. It needs a calming, rational, thoughtful presence.

Am I satisfied with everything Apple has done in the past 6 years? No. Things certainly could have been done better, but by who? I don't know. I think Tim Cook has been absolutely masterful in most of the changes he has made to Apple.

And just to add shortly, Cook has taken Apple to Heights Steve Jobs never did. The issue is, a lot of Apples core fans or long time users are not appreciative of the changes have been made over the years that they've seen. And of course, naturally, they put the blame on Cook, because he is at the helm.
 
I'm glad Swift let's us make use of the latest hardware, because the hardware is older than the programming language by now.
 
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He's a fool. Right now no industry exists that can work better with AR or VR.

There is no advantage to wearing a headset PERIOD. Sure something's might seem cool but putting something between your eyes and the world is rude.

Hell people are rude if they wear sunglasses. Even glasses are treated as a disability.

There is no sennario that can't be done with other technology already. AR is a black hole for money. The experience is compelling but the realities of wearing anything on your face puts the idea in the no go zone.

Apple car on the other hand is an A1 industry ready to make apple loads of cash. AR/VR is niche and pointless.
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No, I think you misunderstood him - he was of course referring to the Apple's reality distortion field :)

Like this one ...

Steve-Jobs-Stylus.jpg
While I agree about apples reality distortion field. Jobs was right about a stylus, people take it out of context though as you are.

It's not that a stylus is bad but that you shouldn't need one. We all use pencils to write but a phone UI is not a pad of paper. A stylus is useful for drawing and writing which are totally unique use cases that Steve didn't deny.
 
If augmented reality is such a huge opportunity why do we not have any of the Apple products embracing it, or is that somewhere in the pipeline?

Here is my thinking, didn't google already try and do this with Glass? Didn't Tim make fun of Glass and Glass failed miserably. What is Apple going to differently?
 
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You're not contrary. You're a pragmatic, level-headed person. Most of the posters on here OTOH, live in bizzaroworld where Apple hasn't innovated since Steve Jobs passed away and all their products suck so bad that they sell them by the boatload and the competition continues to follow them into the abyss with carbon copies of iPhone, Mac, iPad and Apple Watch year after year.

Even more perplexing is the fact that they continue to follow Apple news and rumors only to complain about every rumor, unannounced (and announced) products, year after year. There's definitely a large population on here that suffers from some kind of masochistic psychosis.

Have you ever stopped to think that most of the posters on here are actually right? The constant playing victim by some posters while believeing thier view is the only correct view is very counter productive. Though hey no one is forcing them to log onto MR, read and post , and more often than not, actually starting endless debates....
 
Tim, you dream about money, 99% of the time.
OK, AR is where the heard goes now, so apparently your spin doctor asked you to address it (maybe as an intro to save your AppleCar disaster - likely to be diverted to an AR game ?)
But if AR really was on your agenda, then you would have laid a core infrastructure. Where know-how and inventing the future goes further than stacking piles of patents.
With a peripheral, smarter than Google Glass. With improved Siri, without alineating its inventors with Apple's arrogance. With up-to-date graphics hardware across the line, none of which currently support even the most rudimentary form of AI.
Go home, get your act together and end the nonsensical celeb tour with all the Ballmerist comments that don't contribute to anything but your ego.
 
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Augmented reality is important to Tim because he hopes it will give him the ability to re-launch old products and have customers think it's all-new. The iPhone 7 was a beta test of this. Guess it's still not working well since the 7 Plus seems to be outselling it. :D
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If augmented reality is such a huge opportunity why do we not have any of the Apple products embracing it, or is that somewhere in the pipeline?

Oh it's in the pipeline. Problem is the pipeline is clogged up with all of TC's other yet-to-come-true promises. Slow drip for now. So, yeah, it will be a while.
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In tim cook's augmented reality, apple's macs have the latest hardware.

No, in TC's augmented reality he thinks he's convinced us that Macs have the latest hardware -- or that the old hardware is better or more practical than the new because, you know, thin -- and the mirror doesn't lie even for augmented reality.
 
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So much Tim Cook hate...

He may not be the same kind of visionary/personality as Steve Jobs was but he has a passion for what he does. He's reserved, analytical, caring, and a genius at what he does.

I hate to say it but Steve Jobs was an ego-centric, larger than life personality, brash, believes he is always right, creates a reality distortion field for his follows, extremely divisive and unliked by many, can see things differently than other people, believes he knows better than others about what they want.... He did a fantastic job of brining Apple back into relevance, but the company that Apple has become today doesn't need a Jobs-like figure. It needs a calming, rational, thoughtful presence.

Am I satisfied with everything Apple has done in the past 6 years? No. Things certainly could have been done better, but by who? I don't know. I think Tim Cook has been absolutely masterful in most of the changes he has made to Apple.
I agree.
People forget that even steve jobs, would have not been so succesfull without Tim Cook.
If they release hardware updates for the macbook pro, and release a new imac and mac pro this year, add more functionality to ios for ipad, and release a totally new iphone 8, with a great design and tech and perhaps update siri, everything will be forgotten, and they will praise him again.
For example :Apple made great progress in soc development, have the patents for micro led display tech, etc.
I wonder if people would be happy if apple released something like hololens for public beta for $2500 to the public. Great innovation!
 
AR might be the scary future, but it's not going to be Apple-powered.

Apple makes the best lower power CPU. And low powered CPUs are the key to AR because you have to wear glasses on your head for this to work and you want them light and always on. So I think this is very much in Apple's sweet spot.
 
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I think a lot of the anger/hate/frustration you see expressed daily here at MR (and elsewhere) is due to the fact that Tim Cook (as the public face of Apple) and therefore Apple seem to be excited or at least interested in everything BUT, you know, computers. Do they even remember what those are?
Quick Tim: what's a Mac?
Tim: It's a, something very exciting that's in the pipeline.
 
Apple makes the best lower power CPU.

Wow.

You're aware that chips are printed by Samsung TSMC, are you? Apple does not "make" anything at all.

And it's not a CPU anyway, it's SoC. Not the best one out there, just proprietary.
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Up next: "Tim Cook thinks wheel will revolutionize transportation".

No worries, it will get rounded corners in next version!
 
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Wow.

You're aware that chips are printed by Samsung TSMC, are you? Apple does not "make" anything at all.

And it's not a CPU anyway, it's SoC. Not the best one out there, just proprietary.
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No worries, it will get rounded corners in next version!

Man, Apple designs them, TSMC are simply the damn FAb, get your own clue.
 
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